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Frequently asked questions
What is a CRM?
A CRM (customer relationship management) app is where a team tracks its contacts, deals, and interactions in one place, so nobody's working off a stale spreadsheet or a mental note. A custom CRM built with Softr goes further: instead of bending your process to fit generic software, you build it around your own pipeline stages, fields, and workflows, and pay only for the features you actually use.
How do you build a CRM without code?
With Softr, the fastest path is to describe your CRM to the AI Co-Builder, which generates the interface, a connected database, user logins, and permissions in minutes, including linked contacts, companies, and deals. From there you refine everything visually, so you're never locked into re-prompting. You can also start from a pre-built CRM template or build from scratch, and the CRM is ready for your team the same day.
Can I automate follow-ups and lead scoring?
Yes. Softr has a native workflow engine, so you can score new leads, send follow-up emails, assign reps, and update deal stages automatically when a record changes, with no third-party tool required. You can even add an AI step that scores or qualifies a lead before it reaches a rep, so your team spends time on the opportunities that matter most.
Can each sales rep see only their own deals?
Yes. Role-based, record-level permissions are built in, so a rep sees only their own accounts while a manager sees the whole pipeline, all in the same app. You can give each group its own dashboard too, so reps land on their tasks and leadership lands on forecasts and KPIs the moment they log in.
Where does a CRM's data come from?
Softr CRMs run on native Softr Databases, which the AI Co-Builder can set up for you with the right tables and relationships between contacts, companies, and deals. If your data already lives elsewhere, Softr also connects to 20+ external sources, including Airtable, Google Sheets, Notion, SQL databases, and more.
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