Why product teams love Softr
Product teams need flexibility. With Softr, you can create purpose-built apps to run your discovery, planning, and launches from one place.
Build and launch fast, without waiting on devs
Create research hubs, feedback portals, or roadmaps without code. Start from scratch with drag-and-drop blocks or choose from dozens of business app templates.
Works with your existing data stack
Connect your data from Airtable, Google Sheets, HubSpot, Notion—or one of 15+ sources—to power your product tool stack. No complicated setups or migrations.
Cut costs by consolidating tools
Skip the all-in-one tools you don’t use. With Softr, build a flexible system tailored to your product processes, without the unused features or extra license fees.
Bring your data and tools together in real time
Connect to any data source with 15+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.
How product teams use Softr
Organize research and customer insights
Store your discovery data in one searchable, structured system, so your team can find what they need—and act on it.
Research repositories
Store notes, call recordings, and quotes for new products and features, with custom filters and tags.
User feedback portals
Build feedback portals for beta testers that collect suggestions and organize them in one place.
Custom surveys
Use conditional forms to collect the research and feedback you need, then send it back to your database.
Plan and share your release plans
Keep everyone aligned with up-to-date roadmaps and launch plans. Customize views for stakeholders, leadership, and cross-functional teams.
Internal roadmaps
Create your internal roadmap, your way, so your team is always aligned on what’s next.
Launch trackers
Keep launches on track with a custom project management system with tasks, owners, assets, and comments.
OKRs dashboards
Build custom dashboards that connect product releases to quarterly goals and outcomes.
Communicate product updates at scale
Create public or private release hubs to share what’s new, what’s next, and why it matters—no engineering resources required.
Public roadmaps
Keep your users up-to-date on new product features with a public Kanban-style roadmap with custom tags.
Release notes
Publish new features or improvements in a branded space for your team, community, or all your users.
Feature or help guides
Create portals with tutorials and how-to documentation to increase product knowledge and drive adoption.
Deliver professional software that scales with your team
Easy, secure logins
Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.
Works on any device
Turn your product tools into downloadable mobile apps with Softr’s PWA—no extra design work needed.
Automations
Streamline approvals, notifications, and asset sharing with automated workflows using Zapier and Make.
Advanced permissions
Customize who sees what and which actions they can take, even at the most granular level.
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Embeds & reporting
Embed external data from other tools inside your app, so teams can collaborate without context switching.
Security
Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.
Go from zero to app, incredibly fast
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
