Track leads, manage client contacts, and store proposals in an AI-powered CRM built with AI to fit your agency's unique workflow.




Customize a CRM for marketing agencies that looks sleek and modern out of the box. Add only the features you need, and iterate as your team grows.





Connect project trackers, proposal systems, and spreadsheets with real-time sync—or manage everything in Softr Databases. One source of truth for your agency's workflows.
Give each strategist and account manager the right tools and access. Set up secure logins and granular permissions—no IT support needed.
Give different account managers tailored access and dashboards, so each team member sees just the specific accounts they manage.
Give different account managers tailored access and dashboards, so each team member sees just the specific accounts they manage.
Streamline your agency processes with Softr Workflows. Trigger native notifications based on lead status changes or new proposal uploads.
Access and update your CRM for marketing agencies on the go. View client contacts and pipeline status from any mobile device out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to the CRM—no IT tickets or coding required.
Keep client and contract data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for marketing agencies in minutes with AI—no manual configuration or complex setup needed.

Add features like campaign tracking, automated onboarding, or budget monitoring as your team's needs evolve.

Start with a CRM, then add client portals, dashboards, or forms—all in one place, with no extra tools required.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for marketing agencies is a secure space where your account managers or team members can log in to access critical agency information, like lead updates, client contracts, campaign briefs, and project timelines. It keeps all client communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a high-end experience for your brand partners.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for marketing agencies that fits the way your creative and strategic workflows actually function. You can describe your agency's needs to the AI Co-Builder to instantly generate your lead database, client pages, and sales logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which account managers see which budgets, and brand it to match your agency’s identity. It's quick to get up and running, simple to update, and flexible enough to grow as you scale your client roster.
You can include a wide range of features in your CRM for marketing agencies, depending on what your sales and delivery workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query their accounts conversationally, or set up Database AI Agents to research potential leads or perform competitive analysis on new prospects.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic creative asset gallery—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic contract generator) that trigger notifications or sync data whenever a lead moves to a new pipeline stage.
- User Portals & Logins – Securely manage access so each account executive only sees their assigned clients or specific revenue targets.
- Forms & Data Collection – Capture lead information with custom intake forms, creative brief uploads, and conditional logic for different service tiers.
- Dashboards & Charts – Visualize your CRM for marketing agencies performance and conversion metrics with real-time charts showing pipeline value and ROI.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, kanban boards for campaign stages, and detailed client record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need to track your agency pipeline. You can "vibe code" a CRM for marketing agencies in Softr by simply describing your sales requirements—like lead scoring or campaign tracking—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like client authentication, pipeline database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your agency workflow, Softr builds it, and it’s ready for your team or partners instantly.
Yes. You can manage multiple sales teams or agency departments in a single CRM. Each account manager or strategist only sees the accounts and lead data assigned to them, based on their login and role. This is useful for large agencies that handle different verticals or boutique firms where privacy between competing client accounts is essential.
Yes, you can. You don't need to bring your prospect lists from somewhere else to start building with Softr. If you're starting your agency from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the CRM for marketing agencies you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from marketing platforms like Facebook Ads or LinkedIn. Either way, you have full control over how your agency data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM for marketing agencies, offering the highest performance, instant automation triggers, and a lightning-fast experience because the lead data is native to the platform.
If you already have your client data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your app could pull in contact records from Softr Databases and billing data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how your agency team experiences your CRM for marketing agencies. You can customize the layout, navigation, and lead views to match your internal workflow. Each page or block can be shown or hidden based on who's logged in, so every specialist sees only the accounts relevant to them.
You can also set up different user roles, such as sales rep, account director, or agency admin—and define exactly what each role can view or edit. For example, junior reps can only see their own leads, while directors can manage all agency records and view aggregate revenue. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, departments, or high-value accounts in the same app. It helps keep the CRM experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your CRM for marketing agencies in Softr. You can use your agency's logo, brand colors, custom fonts, and a custom domain to make the CRM feel like a natural, professional extension of your agency. You can also remove all Softr branding, so your team and partners only see your company's identity throughout the sales and management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your agency's CRM. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each lead record or deal page is laid out, decide which data blocks go where, and set what different employees see when they log in.
To display your agency data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, revenue tracking, or outreach audits
- List or Card blocks – to highlight things like client portfolios, team members, or active services
- Detail View – to show one client at a time, like a comprehensive account dashboard
- Forms – for sales intake and creative briefing
- Charts – to show pipeline health and agency KPIs
- Calendar blocks – to display follow-ups or campaign launch deadlines
If your agency's internal processes change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind for sensitive agency data. All information is encrypted in transit (TLS) and at rest, and your CRM for marketing agencies is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your lead database, set visibility rules, and apply global restrictions to protect sensitive client contracts or financial data across your entire app.
For CRMs using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your agency's proprietary information and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard for an agency to maintain—Softr builds your CRM for marketing agencies on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure login, hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agency team to use for real client management from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code for marketing apps, or traditional no-code tools that require weeks of manual configuration, Softr's AI Co-Builder creates a CRM for marketing agencies on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your lead database, CRM interface, and logic in minutes, then use visual controls for precise brand editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and hosting) already built-in. It's designed for marketing teams who want to move from an idea to an operational CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for marketing agencies to the rest of your agency stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for client billing and Intercom for support. Softr also supports REST API and webhooks for more advanced flows like connecting to marketing automation platforms.
Whether you need to send lead data to an email marketing system, trigger Slack notifications based on new deals, or display ad performance data from other tools, you can build it into your CRM for marketing agencies without writing code.
Describe your workflow. Softr's AI builds your agency's CRM in minutes. Get started free.