Manage leads, track activities, and optimize sales with a customizable CRM tailored to your field sales team's unique workflow.


Build a CRM tailored to your field sales team. Add only the views and features you use today—and adjust your setup as your team’s workflow evolves.
Connect spreadsheets, CRMs, and sales tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales team.
Give your field sales team and managers quick access to leads, deals, and updates on the go. Configure logins, roles, and permissions easily—no code needed.
Connect with your sales tools to automate meeting reminders, lead follow-ups, and status updates.
Connect with your sales tools to automate meeting reminders, lead follow-ups, and status updates.
Assign roles for reps, managers, or support—each sees only the accounts, leads, and reports they need.
Control who can view, edit, or assign leads—permissions fine-tuned for every sales role.
Keep sales data secure and compliant. Softr is SOC2 and GDPR ready for your peace of mind.
Capture visit details, lead info, or deal notes with forms tailored to every sales interaction.
Field teams can ask AI for lead updates, insights, or schedules—answers appear instantly, right inside your CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your field sales CRM in minutes with drag-and-drop blocks and ready-made templates.
Add new sales workflows, pipelines, or integrations as your team or territory expands.
Start with your CRM, then add reporting, lead forms, or dashboards—all in one platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for field sales is a secure online space where your sales team can log in to manage leads, track customer interactions, access up-to-date sales materials, and monitor their territory activity. It keeps all essential information in one place, so your reps don’t have to juggle spreadsheets or scattered notes. This helps your field sales team stay organized, close deals more efficiently, and keep everyone in sync.
Softr makes it easy to build a CRM for field sales that fits the unique needs of your sales team. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—so your field reps and managers can log in, update lead details, assign tasks, and access resources, all in one place.
You don’t need any coding skills. You can start with a template or customize from scratch, set up user roles, adjust the layout, and brand it to match your company. It’s quick to deploy, easy to maintain, and flexible enough to adapt as your field sales process evolves.
You can build a wide range of features into your CRM for field sales, tailored to your sales process. Some common examples include:
\- User logins – so each sales rep or manager accesses their own leads and activity
\- Custom dashboards – to track sales performance, territory progress, and KPIs
\- Forms – for logging visits, updating contact info, or submitting deal notes
\- File sharing – so reps can access updated presentations, brochures, or contracts
\- Search and filters – to quickly find accounts, leads, or appointments
\- Tables, lists, and detail views – to display pipelines, meeting notes, or follow-up tasks
\- Comments or status updates – to keep communication about deals in one place
\- Charts – for visualizing sales trends, quotas, or team performance
\- Calendar view – to manage appointments, follow-ups, or travel schedules
\- Permissions and roles – so reps, managers, and admins see only what’s relevant to them
All of this is built with Softr’s drag-and-drop tools, so you don’t need to code. And you can easily adjust features as your field sales needs change.
No coding is required. You can build your CRM for field sales entirely using Softr’s visual editor. Everything from the layout to user permissions can be tailored to your team’s workflow without writing a single line of code.
Yes. You can manage multiple sales reps or field teams in a single CRM for field sales portal. Each user only sees the leads, accounts, and data assigned to them, based on their login and role. This is especially helpful for sales managers overseeing multiple territories or teams, as well as organizations coordinating across different regions.
Softr supports a wide range of data sources that work great for field sales CRMs. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in field sales data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM app and display them together—so your field sales CRM, for example, can pull in data from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your field sales CRM. You can customize the layout, navigation, and content to match your sales process and brand. Each page or section can be shown or hidden based on who’s logged in, so every sales rep or manager only sees what’s relevant to their role.
You can set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, a sales rep might only see their own leads and activity, while a manager can oversee all team performance. You can also create personalized dashboards by filtering data for each logged-in user.
This level of customization helps keep your CRM clean, secure, and tailored to every member of your field sales team.
Yes, you can. You don’t need to have your field sales data in another platform to get started with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your field sales CRM.
If you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in field sales information from other sources. Either way, you have full control over how your sales data is structured and displayed in your CRM.
Yes, you can fully white-label your crm for field sales in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your sales organization. You can also remove all Softr branding, so your sales reps and managers only see your team’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your crm for field sales. You can adjust colors, fonts, spacing, and page structure to match your brand and sales workflow. You can also choose how each page is laid out, decide which blocks go where, and set what different users—like field reps or sales managers—see when they log in.
To display your data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like leads, deals, call logs, or territory assignments
\- List or Card blocks – to highlight things like account profiles, product catalogs, or route details
\- Detail View – to show one record at a time, such as a lead or opportunity dashboard
\- Forms – for logging new interactions or updating sales activities
\- Charts – to show sales performance or pipeline insights
\- Calendar blocks – to display appointments or follow-up reminders
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your crm for field sales is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive sales data across your entire app.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales information safe.
You can get started for free. Softr’s Free plan lets you publish one crm for field sales app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like a crm for field sales, client portals, or internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing sales data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your field sales team can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch a polished sales CRM.
Yes. Softr supports a wide range of integrations so you can connect your crm for field sales to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send lead data to another system, trigger automations based on sales activities, or display information from other tools, you can build it into your CRM, without writing code.