CRM

Build your own CRM for field sales, no code required

Manage leads, track activities, and optimize sales with a customizable CRM tailored to your field sales team's unique workflow.

A digital interface displaying a CRM dashboard designed for field sales, featuring customer profiles, sales data, and interactive navigation elements.
crm for field sales mobile ui
Loved by 800,000+ teams around the globe
Data Management

Unify your field sales data in real time

Connect spreadsheets, CRMs, and sales tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales team.

Explore all data sources
Power

Custom access for every field sales rep. Built-in security.

Give your field sales team and managers quick access to leads, deals, and updates on the go. Configure logins, roles, and permissions easily—no code needed.

Works on any device

Connect with your sales tools to automate meeting reminders, lead follow-ups, and status updates.

Automations

Connect with your sales tools to automate meeting reminders, lead follow-ups, and status updates.

User groups

Assign roles for reps, managers, or support—each sees only the accounts, leads, and reports they need.

Advanced permissions

Control who can view, edit, or assign leads—permissions fine-tuned for every sales role.

Security

Keep sales data secure and compliant. Softr is SOC2 and GDPR ready for your peace of mind.

Conditional forms

Capture visit details, lead info, or deal notes with forms tailored to every sales interaction.

AI Magic

An AI assistant for field sales

Field teams can ask AI for lead updates, insights, or schedules—answers appear instantly, right inside your CRM portal.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm for field sales

Easy, fast setup

Launch your field sales CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new sales workflows, pipelines, or integrations as your team or territory expands.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add reporting, lead forms, or dashboards—all in one platform.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for field sales in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a crm for field sales?
What are the benefits of building a crm for field sales with Softr?
What types of features can I build into my crm for field sales?
Do I need to know how to code to build a crm for field sales in Softr?
Can I manage multiple sales reps or teams in the same CRM for field sales?
Which data sources does Softr support for field sales CRMs?
Can I customize the user experience and permissions for my field sales CRM?
Can I use Softr if I don’t already have my field sales data in another tool?
Can I white-label my crm for field sales in Softr, including using my own branding?
Can I customize the design and layout of my crm for field sales?
How secure is my data in Softr apps?
How much does it cost to build a crm for field sales with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your CRM for field sales in minutes

Set up your first CRM in under 30 minutes. No code needed.
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