Track leads, manage client pipelines, and score deals in an AI-powered digital agency CRM built with AI to fit your agency's workflow.




Customize a digital agency CRM that looks sleek out of the box. Add only the features you need, like deal scoring, and iterate as you scale.




Connect spreadsheets, existing CRMs, and billing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Give each account manager and sales rep the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support needed.
Give different team members tailored access and dashboards, so sales reps see leads while project leads see active account status.
Give different team members tailored access and dashboards, so sales reps see leads while project leads see active account status.
Streamline your internal processes with Softr Workflows. Trigger native notifications when a deal moves stages or an inquiry is captured.
Access and update your digital agency CRM on the go. View pipeline health and contact details from any mobile device out of the box.
Use Google, email, or SSO logins to give your agency team fast, secure access—no IT tickets or complex passwords required.
Keep internal deal and client data safe with SOC2 and GDPR compliance, plus fine-tuned access control for every account manager.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your digital agency CRM in minutes with AI—no manual setup or complex engineering needed.

Add features like project billing, contact tracking, or AI reporting as your agency grows—no rebuild needed.

Start with a CRM, then add client portals or team dashboards—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A digital agency CRM is a secure space where your account managers or team members can log in to access information, like client updates, creative files, project forms, and campaign timelines. It keeps all lead tracking and client communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your agency's clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a digital agency CRM that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pipeline pages, and lead scoring logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which account managers see which leads, and brand it to match your agency's aesthetic. It's quick to get up and running, simple to update, and flexible enough to grow with your client list.
You can include a wide range of features in your digital agency CRM, depending on what your sales and delivery workflow looks like. A great digital agency CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query their client data conversationally, or set up Database AI Agents to automatically summarize recent meeting notes or research prospect company backgrounds.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom deal stage pipeline visualizer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like automatic Slack alerts when a deal reaches the proposal stage) that trigger notifications or sync data whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each account manager only sees their assigned clients or specific department views.
- Forms & Data Collection – Capture lead information with custom intake forms, creative brief file uploads, and conditional logic.
- Dashboards & Charts – Visualize your digital agency CRM performance and revenue metrics with real-time charts and sales summaries.
- Lists & Advanced Filtering – Display and manage your sales pipeline with searchable tables, kanban boards for deal stages, and detailed client profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your agency scales, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a digital agency CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your agency team to start tracking deals instantly.
Yes. You can manage multiple departments, such as SEO, PPC, and Management, in a single digital agency CRM. Each user only sees the content and data assigned to them, based on their login and role. This is useful for agencies with specialized teams or those wanting to keep sales data private from delivery teams while using the same system.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting your digital agency CRM from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your client and deal data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like your digital agency CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your client data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your digital agency CRM could pull in creative assets from Google Drive and sales records from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your digital agency CRM. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every account executive sees only the deals relevant to them.
You can also set up different user roles, such as sales rep, manager, or client—and define exactly what each role can view or edit. For example, reps can see only their own leads, while agency partners can manage all client records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, regions, or high-value accounts in the same app. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your digital agency CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the system feel like a native tool developed specifically for your agency. You can also remove all Softr branding, so your team and clients only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your digital agency CRM. You can adjust colors, fonts, spacing, and page structure to match your agency's brand. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, campaign budgets, or invoices
- List or Card blocks – to highlight things like client portfolio profiles, team directories, or resource links
- Detail View – to show one record at a time, like a deep dive into a specific client's history
- Forms – for landing page leads and creative project intakes
- Charts – to show sales pipeline health and revenue projections
- Calendar blocks – to display campaign launch dates or client meeting deadlines
If your agency's requirements change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your digital agency CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client financial data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, HubSpot, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your digital agency CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agency team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a digital agency CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your CRM database, app pages, and business logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for digital agency owners who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your digital agency CRM to the rest of your agency's tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for invoicing and Intercom for client support. Softr also supports REST API and webhooks for more advanced campaign automation.
Whether you need to send lead data to an email marketing platform, trigger task creation in a PM tool, or display information from other analytics tools, you can build it into your digital agency CRM, without writing code.
Launch faster with a CRM built for your agency's workflow. Get started free—no dev needed.