Manage client relationships, track progress, and streamline your coaching process with a custom CRM tailored to your unique needs.


Create a coaching CRM that fits the way you work. Start with the essentials, add features as your client needs change—no code required.
Connect spreadsheets, coaching platforms, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your coaching business.
Deliver a fully branded CRM portal for coaches and clients. Set up tailored logins, permissions, and dashboards for seamless relationship management.
Access coaching records and sessions from any device. Your CRM is mobile-ready for easy scheduling and updates.
Access coaching records and sessions from any device. Your CRM is mobile-ready for easy scheduling and updates.
Integrate with tools like Zapier to automate appointment reminders, feedback requests, and action items.
Separate dashboards for coaches and clients—each sees only relevant sessions, notes, and progress.
Control access to session notes, resources, or progress tracking—adjust for each user group as needed.
Protect coaching conversations and data. Softr is SOC2 and GDPR compliant for full peace of mind.
Coaches ask AI about clients, leads, or schedules—answers pulled instantly from your CRM, right inside your Softr app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your coaching CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like client notes, scheduling, or progress tracking as your coaching needs evolve.
Start with your CRM, then add client portals, session logs, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A coaching CRM software is a secure online platform where coaches and their clients can manage all aspects of the coaching relationship. Clients can log in to view session notes, track progress, access resources, and communicate with their coach. Everything is organized in one place, reducing the need for scattered emails or spreadsheets. This helps both coaches and clients stay on top of goals, appointments, and shared documents, making the coaching process smoother and more effective.
Softr makes it easy to create a coaching CRM software tailored to your coaching practice. You can connect your existing data—like client records in Airtable, notes from Notion, or scheduling info from other tools—and build a portal where clients can log in, review their progress, schedule sessions, and access shared resources, all in one place.
You don’t need to do any coding. You can start with a template or customize everything from scratch, choose what information each client sees, and brand the platform to fit your coaching style. It’s fast to set up, easy to keep updated, and flexible enough to grow as your coaching business evolves.
You can include a variety of features in your coaching CRM software, depending on how you run your coaching practice. Some popular features are:
\- Client logins – so each coachee can access their own sessions and materials
\- Custom dashboards – to track goals, progress, or session summaries
\- Forms – for onboarding new clients, feedback, or check-ins
\- File sharing – to provide worksheets, exercises, or session recordings
\- Search and filters – to help users quickly find past sessions or resources
\- Tables, lists, and detail views – to display schedules, action items, or client notes
\- Comments or direct messaging – for streamlined communication
\- Charts – to visualize client progress or milestones
\- Calendar view – for upcoming sessions or important deadlines
\- Permissions and roles – so each client and coach only see what’s relevant
All of these can be set up using Softr’s drag-and-drop blocks, making it easy to build and update your CRM as your needs change.
No coding is necessary. You can build your coaching CRM software entirely with Softr’s visual editor. Everything from page layouts to client permissions can be configured without writing any code, making it accessible even if you have no technical background.
Yes. You can manage multiple coaching clients or teams in a single coaching CRM software platform. Each user—whether it's a coach, coachee, or team leader—only sees the content and data assigned to them, based on their login and role. This is especially helpful for coaching businesses or individual coaches who work with several clients or teams at once.
Softr supports a wide range of data sources. You can connect your coaching CRM software to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one data source. You can integrate multiple sources into your coaching CRM and display them together—so, for example, your platform can pull in coaching session data from Airtable and client contact info from HubSpot at the same time. Most sources support real-time, two-way sync, so any updates in your CRM or connected service stay in sync automatically.
Yes, Softr gives you full control over how users experience your coaching CRM software. You can customize the layout, navigation, and content to match your coaching brand and workflow. Each page or block can be shown or hidden based on who’s logged in, so every coach or coachee sees only what’s relevant to them.
You can also set up different user roles—such as coach, coachee, or admin—and define exactly what each role can view or edit. For example, coachees can access their session notes and progress, while coaches and admins can view and manage all client records. You can also create personalized dashboards by filtering data based on the logged-in user.
This flexibility is especially valuable when managing multiple coaching clients, teams, or programs in the same CRM. It keeps the experience secure, efficient, and tailored to each user.
Yes, you can. You don’t need to import your coaching data from another system to get started with Softr. If you’re starting fresh, you can use Softr Databases, which is built into the platform and integrates perfectly with any coaching CRM software you build.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in data from other sources. Either way, you have complete control over how your coaching data is structured and displayed in your CRM.
Yes, you can fully white-label your coaching CRM software in Softr. You can apply your own logo, brand colors, fonts, and use a custom domain so the CRM feels like an integrated part of your coaching practice. All Softr branding can be removed, ensuring your clients and coaches only see your organization’s identity throughout the platform.
Absolutely. Softr gives you a lot of flexibility to personalize both the design and layout of your coaching CRM software. You can adjust colors, fonts, spacing, and page structure to reflect your brand’s personality. You also have control over the arrangement of each page, the placement of different blocks, and the visibility of content for various user roles—like coaches, coachees, or admins.
To display your data, you can use different types of blocks depending on your needs:
\- Table blocks – for coaching session logs, client lists, or goal tracking
\- List or Card blocks – to showcase coach profiles, resources, or program overviews
\- Detail View – to display individual records, such as a client’s progress dashboard
\- Forms – for collecting feedback, session notes, or onboarding details
\- Charts – to visualize progress or outcomes
\- Calendar blocks – for scheduling sessions or tracking important deadlines
If you want to update your CRM’s look or structure at any time, it’s simple to make changes directly in Softr’s visual builder.
Softr is designed with security at its core. All coaching CRM data is encrypted during transit (TLS) and at rest, with your apps running on secure, reliable infrastructure. Softr allows you to control exactly who can access or edit information in your coaching CRM through role-based permissions, user management within your chosen data source, and visibility rules for sensitive coaching data.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your access settings. You always maintain full control over your information and who can access it.
Softr also adheres to best practices for authentication, access management, and ongoing platform monitoring to help keep your coaching practice’s data safe.
You can begin building your coaching CRM software for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and provides access to all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM requires more users or advanced features, you can review the paid plan options here: <http://softr.io/pricing>
Softr is built to make it easy to create user-friendly, functional apps—like coaching CRM software, client portals, and internal tools—without coding or needing a developer. What makes Softr stand out is how quickly you can launch a tailored CRM and how seamlessly it connects to your existing data.
Unlike some no-code tools focused on mobile apps (such as Glide) or those designed for developers (like Retool), Softr is ideal for non-technical coaching teams who want full control over layout, user experience, and permissions. You can build on real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and deliver secure, branded CRMs that both coaches and clients can log into.
Everything is visually customizable—from content and design to access controls. With features like user roles, forms, conditional logic, and API support included, you don’t need to piece together multiple solutions to launch your coaching CRM.
Yes. Softr offers a wide range of integrations to connect your coaching CRM software with the rest of your workflow. You can integrate with platforms like Stripe for payments, Intercom for communication, and automate processes using Zapier, Make, and N8N. Softr also supports REST API and webhooks for custom automations.
Whether you need to sync data with another system, trigger automations when a client completes a form, or display information from other tools within your CRM, you can set this up without writing any code.