Manage leads, track inventory, and enhance customer interactions with a customizable CRM tailored to your dealership's needs.


Set up an auto dealer CRM that fits your sales process. Add only the views and features you need, and adapt as your team’s workflow changes.
Connect spreadsheets, CRMs, and dealership systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your auto sales.
Empower your auto dealership with a secure CRM. Set up user groups, permissions, and branded logins—no IT support required.
Provide different access and dashboards for sales reps, managers, and service staff—each role sees what matters to them.
Provide different access and dashboards for sales reps, managers, and service staff—each role sees what matters to them.
Connect your CRM with tools like Make or Zapier to automate lead capture, reminders, and follow-ups.
Access and update your auto dealer CRM from any device. All features are mobile-ready for your team.
Give your team secure access with Google, email, or SSO logins—no IT tickets or extra setup needed.
Keep customer and dealership data protected. Softr’s CRM is SOC2 and GDPR compliant with advanced access controls.
Let sales reps ask AI for lead details, deal status, or vehicle info—answers appear instantly, right inside your CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your auto dealer CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like lead tracking, deal stages, or service reminders as your sales process evolves.
Start with your CRM, then add inventory dashboards, sales forms, or portals—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An auto dealer CRM is a centralized platform where your dealership can manage relationships with leads, buyers, and service customers. It allows your team to track communications, sales opportunities, appointments, and inventory—all in one secure place. This keeps your sales, service, and admin teams organized, reduces manual follow-ups, and helps deliver a smoother, more professional car-buying and ownership experience.
Softr makes it simple to build an auto dealer CRM that matches the way your dealership operates. You can connect your existing data—like leads in Airtable, sales activities in Hubspot, inventory in Notion, and more—then set up a portal where your team can manage contacts, track deals, schedule test drives, and store customer documents, all in one place.
You don’t need to write any code. Start with a template or build from scratch, customize layouts, control who sees what, and brand the CRM to fit your dealership. It’s fast to launch, easy to update as your needs grow, and flexible enough for any size dealership.
You can include a variety of features in your auto dealer CRM, tailored to your dealership’s workflow. Some of the most useful features include:
\- User logins – so sales and service staff can access their own customer lists and tasks
\- Custom dashboards – to track sales leads, inventory status, and appointment schedules
\- Forms – for capturing new lead info, scheduling test drives, or service requests
\- File sharing – for uploading vehicle paperwork, finance documents, or service records
\- Search and filters – to quickly find vehicles, customers, or deals
\- Tables, lists, and detail views – for managing leads, sales opportunities, or customer histories
\- Comments or status updates – to keep team communication organized
\- Charts – to visualize sales performance, inventory trends, or follow-up timelines
\- Calendar view – for managing appointments, test drives, or service bookings
\- Permissions and roles – to ensure staff only see the information relevant to their role
All of this can be built using Softr’s drag-and-drop blocks, with no coding required. Plus, you can easily update or expand the CRM as your dealership grows.
No coding is required. You can create your auto dealer CRM entirely using Softr’s visual editor. Everything from layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple dealerships or sales teams within a single auto dealer CRM portal. Each user only sees the vehicles, leads, and data assigned to them, based on their login and role. This setup is ideal for dealer groups, multi-location operations, or any team coordinating sales across several branches.
The auto dealer CRM built with Softr supports a wide range of data sources. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in dealership data from other sources using the REST API.
You’re not limited to just one data source. You can integrate multiple systems into your CRM and display them together—so your auto dealer CRM, for example, can pull in inventory from Airtable and leads from HubSpot at the same time. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your auto dealer CRM. You can customize the layout, navigation, and content to match your dealership’s brand and sales process. Each page or section can be shown or hidden based on who’s logged in, so every team member or dealership only sees what’s relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, sales reps can see only their assigned leads and vehicles, while managers can oversee all dealership activity. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially useful when you’re managing multiple dealerships, sales teams, or inventory sources in the same CRM. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to bring your dealership data from another system to start building your auto dealer CRM with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your CRM workflows.
But if you already have inventory, leads, or customer data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other systems. Either way, you have full control over how your dealership data is structured and displayed in your CRM.
Yes, you can fully white-label your auto dealer CRM in Softr. You can apply your own dealership’s logo, brand colors, fonts, and custom domain so the CRM feels like an extension of your auto dealership. You also have the option to remove all Softr branding—ensuring your sales team and customers see only your dealership’s identity throughout the CRM experience.
Absolutely. Softr gives you extensive flexibility to design and lay out your auto dealer CRM just how you want it. You can adjust colors, fonts, spacing, and page structure to match your dealership’s branding. You can also control each page’s layout, decide which blocks go where, and set different views for sales reps, managers, or service staff.
To manage your data, you can use various blocks depending on your needs:
\- Table blocks – to show inventory lists, leads, or deal tracking.
\- List or Card blocks – to highlight customer profiles, vehicle details, or service appointments.
\- Detail View – to focus on a specific vehicle or customer record.
\- Forms – to collect customer inquiries or test drive requests.
\- Charts – to display sales performance or pipeline metrics.
\- Calendar blocks – to manage appointments or follow-up schedules.
If your dealership’s needs change, it’s simple to update and revise your CRM in the visual builder.
Softr is built with security as a top priority. All your auto dealer CRM data is encrypted both in transit (TLS) and at rest, and your application is hosted on reliable, secure infrastructure. You have fine-grained control over user permissions in your CRM, so you can set up roles for sales reps, managers, or admin staff, and control exactly who has access to vehicle inventory, lead info, or customer records.
If you connect your CRM to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time according to your access settings. You always control who can see or update your dealership’s data.
Softr also follows industry best practices for authentication, access control, and ongoing platform monitoring to keep your CRM data safe.
You can start building your auto dealer CRM for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and works with standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can review the details of Softr’s paid plans here: <http://softr.io/pricing>
Softr makes it easy for auto dealerships to create fully functional, user-facing CRMs—without any coding or developer resources. What makes Softr stand out is how quickly you can build a working CRM and how well it connects to your dealership’s existing inventory or lead databases.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more geared toward developers (like Retool), Softr is designed for non-technical teams who want full control over the CRM’s look, user experience, and permissions. You can build on top of real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your sales team or customers can access.
You have visual control over everything—from content and layout to user access. And with built-in features like user roles, forms, conditional logic, and API support, you don’t need to piece together multiple tools to launch a professional auto dealer CRM.
Yes, Softr supports a wide range of integrations so you can connect your auto dealer CRM with the rest of your dealership’s tools. You can automate tasks using Zapier, Make, or N8N, integrate with payment processors like Stripe, and connect with live chat tools like Intercom. Softr also offers REST API and webhook support for even more advanced workflows.
This means you can sync CRM data to other systems, trigger automations when a lead is entered or a sale is closed, or pull information in from other dealership tools—all without writing code.