Business Ops

Build custom tools for business ops with AI

Create self-serve portals and internal tools tailored to your team’s workflows—no coding or design skills required.

CRMs and client portals
Inventory management
Dashboards
Team intranets
Loved by 1 million+ teams around the globe
Why Softr

Why ops teams love Softr

Softr lets operators build the tools they need to automate key workflows, eliminate manual processes, and scale faster.

Build any tool fast, without devs

Create internal trackers, dashboards, portals, or CRMs with AI. Describe what you need, and get a fully functional app with database, UI, and business logic.

Built-in databases or the tools you already use

Store and manage your business data in Softr Databases, or build on top of 17+ other sources—no migration or complex setup required.

Cut costs by consolidating tools

Stop overspending on software for every team or task. Create tools tailored to your team’s workflows, without ballooning per seat costs or developer resources.  

Data Management

Bring your data and tools together in real time

Connect to any data source with 17+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.

Explore all data sources
Benefits

How operations teams use Softr

Speed up internal processes and approvals

Stop managing requests and approvals through spreadsheets and emails. With Softr, you can build the tools your team needs to move faster.

Request trackers

Handle time-off, equipment, or IT requests in one place with built-in forms your team can submit anytime.

Approval workflow tools

Route approvals for budgets, contracts, invoices, or hires to the right people, with clear statuses and notifications.

Onboarding portals

Standardize new hire or vendor onboarding with a central spot for documents and assigned steps.

Manage business data and resources

Different teams need different tools to manage internal and external workflows. Prevent software sprawl by building an in-house tool stack without code.

CRMs

Track leads, deals, and accounts with custom views, filters, and status tracking connected to your live data.

Inventory management systems

Manage inventory, suppliers, and purchase orders in real time from one user-friendly app.

Portals

Build portals for clients, partners, and vendors to improve visibility and reduce back-and-forth.

Track progress with tools and dashboards

Build custom dashboards and reports on top of your live data, so you always have a clear view of what’s happening.

KPI dashboards

Visualize key metrics and performance targets in real time, customized for each team or department.

Project trackers

Manage projects, tasks, files, and milestones in one place to keep your team aligned.

Leadership reports

Consolidate your most important metrics into one dashboard using embeds from other reporting tools.

Templates

Customize an app template

Don’t want to start from scratch? Use a ready-made app template (with sample database) and customize it to fit your team’s workflows.

Power

Deliver professional software that scales with your team

Easy, secure logins

Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.

Works on any device

Turn your tools into downloadable mobile apps with Softr’s PWA feature—no extra design work needed.

Automations

Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.

Advanced permissions

Customize who sees what and which actions they can take, even at the most granular level.

Embeds & reporting

Embed external data like Tableau or Looker inside your app, so teams can collaborate without switching tools.

Security

Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.

How it works

Go from zero to app, incredibly fast

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic.
Jesuena Estoque Reimer
Founder, Mindflows
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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Frequently asked questions

What is Softr?

Softr is the AI platform that lets business teams build the software they need to run their operations, without code or developers. Describe what you need, and AI builds the app, database, and business logic — connected, secure, and ready for real users.

Over 1 million builders worldwide, from small businesses to enterprises, use Softr to build and run the internal tools and client-facing systems powering their operations.

How do I build business apps in Softr?

Instead of building from scratch or hiring devs, you can create business ops tools with Softr's AI Co-Builder — no coding required.

Here's how it works:

  • Generate your app from a prompt: Describe what you need and the AI Co-Builder generates a fully functional app — database, business logic, and utility pages (like login, password reset, and account settings) already included.
  • Refine to your needs: Switch between prompting and visual editing to customize logic, control who sees and edits what, add features, and scale as your organization evolves — all on your own, no developers needed.
  • Customize branding: Add your logo, colors, and domain so your tools reflect your company's identity and give users a consistent, professional experience.
  • Add workflow automation: Use Softr Workflows to automate tasks like sending onboarding reminders, routing approval requests, or notifying managers when employees submit forms. You can also use Softr's form builder to collect information and trigger workflows.
  • Launch and iterate: Publish in minutes, then update or expand your portals and internal tools as your team grows and needs evolve.

What data sources can I use?

You can connect Softr to:

  • Spreadsheets (Airtable, Google Sheets)
  • Databases (PostgreSQL, MySQL, Supabase)
  • Business tools (HubSpot, Notion, ClickUp, monday.com)
  • Softr’s built-in database

This means you can build full-stack apps on top of your existing data, then customize who sees what and which actions they can take.

What makes Softr different than other business operations tools?

Most business ops tools are either too rigid or too expensive—and vibe-coded tools fall apart the moment real users and real data are involved. Softr is different because it's built for actual business use from day one.

Describe what you need, and the AI Co-Builder generates a fully functional app. No generated code to debug, no developer needed to make it production-ready.

From there, you stay in control: customize through prompting or visual editing, manage data in Softr Databases or connect to existing tools, set up granular permissions for each role, and add a built-in AI assistant so your team can get instant answers directly inside the app. As your operations grow, you can adapt your tools without starting over or calling in a developer.

Can I build business apps with AI features in Softr?

Yes! Softr’s built-in Ask AI functionality lets app users ask questions from your live app data — for example: 

  • “Which departments have the most open requests?”
  • “Show me all equipment requests pending approval.”
  • “What’s the average time to resolve a ticket?”

Note: Ask AI analyzes the data each user is allowed to see at the block level, always respecting your app's visibility and permission rules.

Do you have resources to help me build apps for business ops?

Yes! We have a template library with 90+ business apps, including portals, CRMs, intranets, and dashboards, plus help docs, tutorials, and live chat support.

Can I try it for free?

Yes, Softr offers a free plan where you can publish unlimited apps, databases, workflows and forms. There's also a free trial for paid plans if you want to test more advanced functionality or integrations.

Build tools to power your business ops, fast

Launch your first app in under 30 minutes.