Why marketing teams love Softr
No more juggling tools or customizing rigid software to your needs. Softr helps marketers move fast, stay aligned, and collaborate easily.
Build and launch fast, without waiting on devs
Whether it’s a campaign tracker or sales enablement hub, Softr lets you create fully branded tools in hours, not weeks. Start from scratch or use a beautifully designed app template.
Connect the tools you already use
Build apps on top of your existing spreadsheets and databases, including Airtable, Google Sheets, HubSpot, Notion, and more—no migration or complex setup needed.
Cut costs by simplifying your stack
Stop paying for single-use tools. With Softr, you can build an all-in-one marketing workspace tailored to your needs, without per-user pricing or features that never get used.
Bring your data and tools together in real time
Connect to any data source with 15+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.
How marketing teams use Softr
Manage projects and campaigns in one place
Stay on top of deliverables and timelines. Whether it’s a campaign launch or a rebrand project, build systems that keep everyone aligned.
Project trackers
Track goals, assets, deadlines, and results across every type of marketing launch or campaign.
Creative request forms
Standardize marketing requests with conditional forms that let you collect all the info you need.
Marketing dashboards
Turn your data into dashboards with easy-to-use chart blocks, or embedded reports from other tools.
Organize your team’s content and assets
Create searchable hubs for every document, deck, or creative file your team needs. No more lost links or duplicated effort.
Sales enablement hubs
Give sales teams one place to access updated collateral and messaging, tagged by segment or product.
Content calendars
Plan and organize blog posts, newsletters, and social campaigns from one spot.
Digital asset management
Store up-to-date logos, guidelines, and brand images by campaign, region, or channel.
Enable partners and collaborators
Create secure, permissioned portals for partners, freelancers, influencers, or other collaborators. Give everyone the tools they need, without sharing the whole backend.
Partner portals
Give partners a place to manage their profile, access resources, and submit and track leads.
Freelancer management
Assign tasks, share briefs, manage the approval process, and collect deliverables.
Event management
Collaborate and share assets with vendors, sponsors, and speakers in one branded event portal.
Deliver professional software that scales with your team
Easy, secure logins
Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.
Works on any device
Turn your marketing tools into downloadable mobile apps with Softr’s PWA—no extra design work needed.
Automations
Streamline approvals, notifications, and asset sharing with automated workflows using Zapier and Make.
Advanced permissions
Customize who sees what, and which actions they can take, even at the most granular level.
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Embeds & reporting
Embed external data from other tools inside your apps, so teams can see metrics without context switching.
Security
Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.
Go from zero to app, incredibly fast
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
