Build custom apps for media & entertainment teams
Production portals, talent directories, partner hubs, and ops tools—built without code, in hours, by the teams that need them.
Why media and entertainment companies love Softr
Softr lets operators build the tools they need to automate key workflows, connect tools, and eliminate manual processes.
Eliminate spreadsheet chaos without waiting on devs
Production teams can't wait months for IT to build internal tools. With Softr, your ops and production teams build exactly what they need—project portals, crew directories, gear booking systems, and more.
Give every stakeholder the information they need
Producers, crew members, clients, talent, and vendors all have different information needs. Softr's role-based user groups and granular permissions give each user the right view — and nothing more.
Scale workflows across your productions and teams
Unlike other AI app builders, Softr handles large user bases, complex data, and enterprise security requirements. SOC2 compliance, SAML SSO, and audit logging are available when you need them.
Connect to your tools and data in real time
Use Softr Databases to power high-volume production and ops workflows, or connect to the tools your teams already use — Airtable, Google Sheets, monday.com, SQL databases, and more.
How media and entertainment teams use Softr
Run every production from start to finish
From pre-production through post, keep crews, clients, vendors, and stakeholders aligned in one hub with custom roles and permissions.
Full production lifecycle tracking
Build project dashboards with status, shot lists, crew assignments, call sheets, and deliverables — with the right views for every logged-in user.
Gear and equipment management
Keep live equipment catalogs with real-time availability and form-based booking flows that prevent double-booking before it happens.
Contractor and vendor portals
Standardize contractor or vendor management and payments with a central spot for contracts, invoices, SOPs, and more.
Manage talent, partners, and sponsors
Replace spreadsheets and the email inquiry threads with a branded portal where partners can discover and book talent.
Searchable talent and roster directories
Centralize talent profiles with stats, availability, and a built-in inquiry form — no spreadsheets or email pings.
Automated partnership inquiry workflows
Automatically capture the talent, the partner account, and contact details and notify your team in real time.
Sponsor and ad inventory catalogs
Give sponsors a branded portal to browse available inventory, submit proposals, and track campaign status.
Give your ops team the tools they need, fast
Build custom portals and workflows on top of your live data, so your team always has a clear view of what’s happening.
Vendor and contractor onboarding portals
Build structured intake flows with document uploads, required fields, and automated reminders.
Internal knowledge bases and ops hubs
Create searchable, role-gated repositories for production playbooks, brand guidelines, policy docs, and more.
Approval workflows with audit trails
Track purchase requests, approvals, and compliance sign-offs, with a full log of who approved what and when.
Deliver professional software to manage every production
Scalable, built-in database
Get relational databases built for production and operations workflows — fast performance, no API rate limits, no sync delays.
Advanced permissions
Customize who sees what and which actions they can take, even at the most granular level.
Workflow automations
Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.
Works on any device
Turn any portal into a downloadable mobile app with Softr's PWA, so crews can access what they need from their phone.
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Embeds & reporting
Embed external data and tools inside your app, so teams can collaborate without context switching.
Enterprise security
SOC2 Type 2 and GDPR compliant. SAML SSO, audit logging, IP allowlisting, and custom contracts available.
Go from zero to app, incredibly fast
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
Frequently asked questions
Build tools to power your production ops, fast
Launch your first app in under 30 minutes.