Build custom apps for media and entertainment teams
Production and event portals, talent directories, and ops tools—built without code in hours, by the teams that need them.
Why production teams love Softr
Softr gives operators the power to build what their teams need to move faster—without code.
Eliminate spreadsheet chaos without waiting on devs
Production teams can't wait months on IT for internal tools. With Softr, they can build exactly what they need with AI: project portals, crew directories, gear booking, and more.
Give every stakeholder the information they need
Producers, crew members, clients, talent, and vendors have different information needs. Softr's role-based user groups and granular permissions give each user the right view so they see only what's for them.
Scale workflows across your productions and teams
Unlike other AI app builders, Softr handles large user bases, complex data, and enterprise security requirements. SAML SSO and audit logging are available when you need them.
Connect to your tools and data in real time
Use Softr Databases to power high-volume production and ops workflows, or connect to the tools your teams already use, including Airtable, Google Sheets, monday.com, SQL databases, and more.
How media and entertainment teams use Softr
Run every production from start to finish
From pre-production through post, keep crews, clients, vendors, and stakeholders aligned in one hub with custom roles and permissions.
Full production lifecycle tracking
Build project dashboards with status, shot lists, crew assignments, call sheets, and deliverables—with the right views for every logged-in user.
Gear and equipment management
Keep live equipment catalogs with real-time availability and form-based flows that prevent double-booking before it happens.
Contractor and vendor portals
Standardize contractor or vendor management with a central spot for onboarding forms, contracts, invoices, SOPs, and more.
Manage talent, partners, and sponsors
Replace spreadsheets and endless email threads with branded portals where partners can discover and book talent.
Searchable talent and roster directories
Centralize talent profiles with stats, availability, and a built-in inquiry form— no spreadsheets or email chains.
Automated partnership inquiry workflows
Automatically capture the talent, the partner account, and contact details and notify your team in real time.
Sponsorship and ad inventory catalogs
Give sponsors a branded portal to browse available inventory, submit proposals, and track request status.
Give your ops team the tools they need, fast
Build custom portals and workflows on top of your live data, so your team always has a clear view of what’s happening.
Crew onboarding portals
Build structured intake flows with document uploads, required fields, and automated reminders.
Internal knowledge bases
Create searchable, role-gated repositories for production playbooks, brand guidelines, policy docs, and more.
Approval workflows with audit trails
Track purchase requests, approvals, and compliance sign-offs, with a full log of who approved what and when.
Deliver professional software to manage every production
Scalable data management
Softr's relational databases are built for production and ops workflows—fast performance, no API rate limits, no sync delays.
Advanced permissions
Customize who sees what and which actions they can take, even at the most granular level.
Workflow automations
Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.
Works on any device
Turn any portal into a downloadable mobile app with Softr's PWA, so crews can access what they need from their phone.
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Embeds & reporting
Embed external data and tools inside your app, so teams can collaborate without context switching.
Enterprise security
SOC2 and GDPR compliant. SAML SSO, audit logging, IP allowlisting, and custom contracts available.
Go from zero to app, incredibly fast
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Frequently asked questions
Build tools to power your production ops, fast
Launch your first app in under 30 minutes.