Manage leads, track sales, and enhance customer relationships with a customizable CRM tailored to your car dealership's needs.


Build a CRM that fits your dealership’s sales and service workflows. Add only the features you need, and adapt as your team’s needs change.
Connect spreadsheets, CRMs, and inventory systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your dealership.
Give dealership sales, service, and management teams secure, tailored access to CRM data. Set up logins, user groups, and permissions in minutes—no IT help needed.
Give sales, service, and management teams custom dashboards, so each role sees just the information they need.
Give sales, service, and management teams custom dashboards, so each role sees just the information they need.
Integrate with dealership tools to automate follow-ups, lead assignments, and inventory updates—no manual work required.
Manage leads and inventory from the showroom or on the lot. The CRM is mobile-ready out of the box.
Team members log in securely with Google, email, or SSO—no IT tickets needed, just fast access to CRM tools.
Protect customer data and sales info with SOC2 and GDPR compliance, plus advanced role-based access controls.
Let sales staff ask AI for inventory info, customer history, or follow-up tasks—right inside your car dealership CRM system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your car dealership CRM in minutes with drag-and-drop blocks and industry-ready templates.
Add features like test drive tracking or sales reporting as your dealership grows—no rebuild needed.
Start with a CRM, then add inventory dashboards or customer portals—all in one platform, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM software for car dealerships is a secure platform where your sales team, managers, and staff can manage customer relationships, track leads, monitor inventory, and organize sales processes all in one place. It centralizes customer data, communication, and follow-ups, so you don’t have to juggle spreadsheets or scattered emails. This helps your dealership stay organized, close more deals, and provide a better experience for every customer.
Softr makes it simple to build a CRM solution tailored specifically for your dealership’s workflow. You can connect your existing databases, like Airtable, HubSpot, Notion, monday.com, or SQL, and create a platform where your team can manage leads, track inventory, follow up with prospects, and share updates—all in one easy-to-use portal.
No coding is needed. You can start with a template or design from scratch, adjust the layout, set up team permissions, and brand it for your dealership. It’s fast to launch, simple to update, and flexible enough to grow as your dealership expands. Everything stays organized, helping your team work more efficiently and professionally.
You can include a wide range of features in your dealership CRM, depending on how you manage your sales and customer relationships. Common options include:
\- User logins – so salespeople and managers access only the information relevant to them
\- Custom dashboards – to display leads, appointments, sales performance, or inventory status
\- Forms – for logging new leads, capturing test drive requests, or collecting customer feedback
\- File sharing – for securely uploading and accessing documents like purchase agreements or service records
\- Search and filters – to quickly find vehicles, leads, or customer details
\- Tables, lists, and detail views – to display vehicle inventory, sales pipelines, or contact histories
\- Comments or status updates – for tracking follow-ups and internal communications
\- Charts – to visualize sales trends, conversion rates, or inventory turnover
\- Calendar view – to manage appointments, deliveries, or promotional events
\- Permissions and roles – so salespeople, managers, and service staff see only what they need
All these features are built with Softr’s drag-and-drop tools, so you can customize the CRM without writing any code. If your dealership’s process changes, it’s easy to update your CRM anytime.
No coding is required. You can build your dealership’s CRM entirely using Softr’s visual editor. Everything from layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple dealerships or sales teams within the same CRM software for car dealerships. Each user, such as a sales manager or team member, only sees the information and leads relevant to their dealership or assigned team, based on their login and permissions. This makes it easy to support dealer groups, multi-location showrooms, or dealership networks from one centralized platform.
Softr supports a wide range of data sources for your car dealership CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in your dealership data from other sources using the REST API.
You’re not limited to just one. You can combine multiple data sources in the same CRM dashboard—so, for example, your dealership can pull in inventory from Airtable and lead data from HubSpot at the same time. Most data sources support real-time, two-way sync, ensuring everything stays up to date across your dealership operations.
Yes, Softr gives you full control over the user experience and permissions in your car dealership CRM. You can tailor the layout, navigation, and content to match your dealership’s brand and sales process. Each page or feature can be shown or hidden based on who’s logged in, so every team member or manager only sees what’s relevant to their role.
You can define different user roles, such as salesperson, manager, or admin, and set exactly what each role can view or edit. For example, salespeople can see only their own leads and deals, while managers can access reports and all dealership activity. You can also filter data and create custom views based on the logged-in user.
This level of customization is especially useful when managing multiple dealerships or teams in the same system, keeping everything organized, secure, and tailored to each user.
Yes, you can. You don’t need to have existing data in another system to start using the CRM software for your car dealership. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your dealership’s CRM workflows.
If you already have vehicle inventories, leads, or customer records stored in tools like Airtable, Google Sheets, HubSpot, or similar, you can connect those as well. You can also use the REST API connector to bring in data from other sources. Either way, your dealership has full control over how information is organized and displayed in your CRM.
Yes, you can fully white-label your CRM software for car dealerships built with Softr. You can add your dealership’s logo, brand colors, preferred fonts, and use your own custom domain, so your CRM feels like a seamless extension of your automotive business. All Softr branding can be removed, ensuring that your team and your clients only see your dealership’s identity throughout the entire experience.
Absolutely. Softr gives you extensive flexibility to control the design and layout of your car dealership CRM. You can modify colors, fonts, spacing, and page structure to match your dealership’s branding. It’s easy to decide how each page looks, rearrange content blocks, and tailor what different users—like sales reps or service managers—see when they log in.
To organize your dealership data, you can add various types of blocks based on your needs:
\- Table blocks – to display inventory lists, leads, service appointments, or sales pipelines
\- List or Card blocks – perfect for showcasing vehicle profiles, customer records, or ongoing deals
\- Detail View – to present a single vehicle, customer, or service record at a time
\- Forms – for lead capture, service requests, or customer feedback
\- Charts – for sales performance or inventory insights
\- Calendar blocks – for scheduling test drives or service bookings
You can easily update your CRM’s design or structure anytime within the visual builder.
Softr is designed with strong security in mind for your car dealership data. All information is encrypted both in transit (TLS) and at rest, and your CRM apps are hosted on secure, reliable infrastructure. Softr also gives you full control over user permissions, so you can define exactly who at your dealership can access specific data or features. You can set role-based access, manage users within your connected data source, set visibility rules, and apply global restrictions to ensure sensitive customer and vehicle information stays protected.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your dealership data—it only displays it in real time based on your configurations. You remain in control of your data and access permissions.
Softr follows industry best practices for authentication, access control, and platform monitoring to keep your dealership’s information safe.
You can start building your car dealership CRM for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and offers support for key data sources like Softr Databases, Airtable, Google Sheets, and more.
If your dealership needs more users or advanced features, you can explore Softr’s paid plans for additional capacity and capabilities. You can find all the details on their pricing page: <https://softr.io/pricing>
Softr stands out by making it easy to build fully functional, user-facing apps—like CRM systems for car dealerships—without needing to write any code or rely on developers. What makes Softr unique is how quickly you can turn your dealership’s requirements into a working CRM, and how seamlessly it connects with your current data tools.
Unlike other no-code platforms focused on mobile apps (like Glide) or developer-centric tools (like Retool), Softr is designed for non-technical teams who want complete control over layout, user experience, and permissions. You can build your CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and offer secure, branded access for your sales team, managers, or even customers.
Everything is customizable visually—from content and design to user roles and access. With built-in user permissions, forms, conditional logic, and API support, you can create a polished dealership CRM without piecing together multiple platforms.
Yes, Softr enables you to automate workflows and connect your car dealership CRM to the rest of your automotive tech stack. You can integrate with tools like Stripe for payments, Intercom for customer chat, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for advanced automation needs.
Whether you want to send lead data to your marketing system, trigger follow-ups based on sales actions, or pull in information from other dealership tools, you can easily build these automations into your CRM—without any coding required.