Track construction leads, manage pipeline deals, and view estimates in an AI-powered CRM built to fit your contracting business workflow.




Customize a builder CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect lead spreadsheets, project costs, and client directories with real-time sync—or manage everything in Softr Databases. Create a single source of truth.
Let techs, subcontractors, and clients log in to a fully branded CRM. Set up permissions and personalized access in minutes—no code needed.
Automate contracting operations with Softr Workflows to trigger client notifications or update pipeline stages instantly as work progresses.
Automate contracting operations with Softr Workflows to trigger client notifications or update pipeline stages instantly as work progresses.
Assign roles for estimators, project managers, or subcontractors—each gets access to only the project databases and leads they need.
Control who can view client contracts, edit estimates, or assign tasks—all the way down to the individual field level.
Keep client contact info and contracting financial data secure. Softr is fully SOC2 and GDPR compliant.
Capture fresh leads, project estimation details, or progress billing approvals using flexible blocks tailored to each step of your construction lifecycle.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your builder CRM in minutes with AI—no dev time or complex configuration needed, just launch.

Add pipeline views, estimator boards, or subcontractor portals as your contracting workflows grow.

Start with a CRM, then easily add job site photo trackers or billing tools with no extra software to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A builder CRM is a secure space where your construction team, subcontractors, and clients can log in to access vital project information, like proposal updates, contract documents, material submittals, and construction timelines. It keeps all sales opportunities and project coordination in one place, so you don't have to rely on back-and-forth emails, text messages, or scattered spreadsheets. This makes it easier to stay organized, manage your pipeline, and provide a professional experience for homebuyers and commercial clients alike.
Softr is the first AI-native platform for building business software. It makes it easy to build a builder CRM that fits the way your construction or real estate business works. You can describe your specific sales process and client-management needs to the AI Co-Builder to instantly generate your database, pipeline stages, and communication logs—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which subcontractors or buyers see what data, and brand the CRM to match your firm. It's quick to get up and running, simple to update on active job sites, and flexible enough to scale as you take on more developments.
You can include a wide range of features in your builder CRM, depending on what your development or construction workflow looks like. A great builder sales and relationship manager usually mixes classic progress tracking with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your sales team query deal pipelines conversationally, or set up Database AI Agents to generate automated follow-up drafts for new prospect inquiries.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic interactive blueprint viewer or custom material selector—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like sending an automated welcome email when a lead status changes to "Under Contract") that trigger notifications or sync construction phases whenever a record is updated.
- User Portals & Logins – Securely manage access so subcontractors only see their punch lists and buyers only see progress photos of their specific lot.
- Forms & Data Collection – Capture buyer design selection sheets or field change orders with custom forms, blueprint uploads, and conditional routing logic.
- Dashboards & Charts – Visualize your sales performance, booking values, and lead-to-close ratios with real-time pipeline charts.
- Lists & Advanced Filtering – Display and manage active bids or warranty requests with searchable tables, kanban pipeline boards, and detailed property record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something custom for your estimators? Use the Vibe Coding block to generate a custom unit cost calculator with AI. And if your sales processes evolve, it's easy to adjust the portal later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a builder CRM in Softr by simply describing your sales stages, lead fields, and team permissions to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code that breaks on active construction site mobile apps, Softr handles the "boring 80%"—like subcontractor authentication, database logic, and client permissions—natively. This means you get the speed of vibe coding your pipeline without the "Day Two" headaches of managing raw code. You describe your building workflow, Softr generates it, and it’s ready for your field and office teams instantly.
Yes. You can manage multiple client accounts, real estate agents, or subcontractor crews inside a single builder CRM database. Each user only sees the specific property deals, site checklists, or contracts assigned to them, based on their login and custom team role. This is perfect for homebuilders handling multiple active neighborhoods or commercial builders managing various specialty contractors on the same platform.
Yes, you can. You don't need to bring pre-existing lead lists or property data to start building with Softr. If you're starting a new construction business or pipeline from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the CRM applications you build.
But if you already have property records, estimation numbers, or contact logs in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can connect those too. You can also use the REST API connector to bring in leads from external real estate portals. Either way, you have full control over how your building data is structured and displayed.
Softr Databases is the recommended native, relational data source for your builder CRM. It is built explicitly for business databases and CRM software, offering the highest performance, instant automation triggers, and a lightning-fast experience to make sure your team on the job site can update statuses quickly.
If you already maintain your pipeline elsewhere, Softr also connects to 17+ external data sources. You can connect directly to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your system could pull in leads from Softr Databases while displaying financial estimates stored in HubSpot. Most sources support real-time, two-way sync, so any updates made on-site refresh automatically.
Yes, Softr gives you full control over how different users experience your builder CRM. You can customize the layout, navigation tabs, and deal pipelines to match your branding and estimating workflows. Each page or block can be shown or hidden based on who's logged in, so every buyer, surveyor, or site manager sees only what's relevant to their project.
You can also set up precise user roles—such as estimator, sales rep, subcontractor, or site superintendent—and define exactly what each role can view or edit. For example, subcontractors can only check off safety checklists, while sales agents can modify deal stages and pricing tables. You can also create personalized contractor dashboards by filtering data based on the logged-in project head.
This level of customization is especially useful when you are managing multiple active homebuilds or diverse commercial projects in the same system, ensuring that sensitive financial estimates remain confidential.
Yes, you can fully white-label your builder CRM in Softr. You can use your construction company's logo, brand colors, fonts, and custom domain to make the CRM feel like a proprietary internal tool or a premium customer portal. You can also remove all Softr branding, so your clients and subcontractors only see your business's visual identity throughout the sales and project lifecycle.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your builder CRM. You can adjust housing development colors, typography, layout margins, and navigation to match your building company. You can choose how your pipeline stages are structures, locate where contact details go, and restrict what clients see upon logging in.
To display your real estate or construction pipeline data, you can add different blocks depending on your needs:
- Kanban blocks – to view lead stages, property statuses, or contract phases
- Table blocks – to show inventory systems, material costs, and bid breakdowns
- Detail View – to present deep-dives on individual lots, buyer profiles, or active permits
- Forms – to collect incoming lead submissions or on-site safety audits
- Charts – to evaluate quarterly revenue targets and overall builder performance
- Calendar blocks – to display project inspect dates, concrete pours, or buyer walkthroughs
If your sales pipeline phases change or you introduce new specifications, you can easily go back and make live updates directly using the visual builder.
Softr is built with security in mind. All customer, contract, and property data is encrypted in transit (TLS) and at rest, and your applications are hosted on secure, reliable cloud infrastructure. Softr apps also give you complete control over who can view and edit sensitive deal information. You can set up role-based permissions, manage users directly within your data source, apply visibility rules, and restrict access to financial bids across your entire CRM.
For systems using Softr Databases, your pipeline is stored in Softr's secure environment with hosting in Europe (Germany) and SOC 2 Type II compliance. For CRMs connected to external data sources like Airtable, HubSpot, or SQL databases, Softr doesn't store your records—it displaying them in real time based on your set visual hierarchies. You remain the owner of your data and who can view it.
Softr also utilizes industry best practices for secure login protocols, active access control, and platform monitoring to ensure your builder data stays protected.
It is fully production-ready. Unlike many AI code-generation tools that produce fragile scripts that collapse when integrated with a living database, Softr builds your builder CRM on top of a stable, business-grade structure.
We handle the "boring 80%"—like partner authentication, secure cloud hosting, and granular database permissions—natively, so you don't have to troubleshoot code on active job sites. This solves the "Day Two" problem of AI: you get the speed of instant generation with the robust reliability of enterprise-ready infrastructure. Your CRM is secure, mobile-friendly, and ready for your sales agents and team on site from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate loose, uncompiled code, or legacy database builders that require exhaustive manual configuration, Softr's AI Co-Builder produces complete database structures, page designs, and workflows on top of a secure, production-grade chassis.
What sets it apart is the hybrid advantage: you can use AI to construct your sales pipeline, database schema, and workflows in minutes, then use visual controls to design your portal. You get the quick generation of AI complemented by the safety of business-grade authentication structure, user roles, and native hosting. It is perfect for homebuilders and project managers who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your builder CRM to the rest of your technology stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for project downpayments and Intercom for homebuyer messaging. Softr also supports REST API connections and webhooks for more complex building software integrations.
Whether you need to send transaction contracts to another system, trigger automated push notifications when a drywall inspection passes, or pull properties directly from external MLS tools, you can build it into your CRM without writing a single line of code.
Go from idea to a live construction CRM in under an hour. Get started free and customize without code.