CRM

Build your own google sheets crm, no code required

Manage contacts, track interactions, and streamline processes with a customizable CRM tailored to your Google Sheets workflows.

Screenshot of a Google Sheets interface displaying a CRM dashboard with columns for contact names, companies, email addresses, phone numbers, and deal statuses.
google sheets crm mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your CRM data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your customer interactions.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Empower your team with a Google Sheets-powered CRM. Set up secure logins, user groups, and granular permissions—no IT or coding required.

Advanced permissions

Give each team role tailored access and dashboards, so everyone sees just the data they need.

User groups

Give each team role tailored access and dashboards, so everyone sees just the data they need.

Automations

Automate lead assignments or follow-up reminders by connecting with tools like Make, Zapier, or N8N.

Works on any device

Update your CRM from the office or on the go. Your Google Sheets CRM is always mobile-ready.

Easy, secure logins

Enable fast, secure logins with Google, email, or SSO—no IT tickets necessary.

Security

Keep your CRM data protected with SOC2 and GDPR compliance, plus customizable access controls.

AI Magic

An AI assistant for your sales

Sales teams can ask AI about leads, deals, or contacts and get instant answers—all right inside your Softr CRM app.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building google sheets crm

Easy, fast setup

Launch your Google Sheets CRM in minutes using drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Update fields, add automations, or connect new data sources as your CRM needs change—no rebuilds required.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add dashboards, forms, or portals—all managed alongside your Google Sheets.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a google sheets crm?
What are the benefits of building a google sheets crm with Softr?
What types of features can I build into my google sheets crm?
Do I need to know how to code to build a google sheets crm in Softr?
Can I manage multiple clients or teams in the same google sheets crm?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my google sheets crm in Softr, including using my own branding?
Can I customize the design and layout of my google sheets crm?
How secure is my data in Softr apps?
How much does it cost to build a google sheets crm with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

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