Track referrals, manage leads, and optimize conversions with a customizable system tailored to your real estate business needs.


Customize your referral tracking system with the workflows and views your real estate team relies on. Add features as your needs evolve.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your referrals.
Empower agents and admins to manage referrals, leads, and contacts securely. Set up tailored logins and permissions—no IT or dev time required.
Create dashboards for agents, brokers, or managers—each gets a tailored view of leads, referrals, and activities.
Create dashboards for agents, brokers, or managers—each gets a tailored view of leads, referrals, and activities.
Connect with tools like Make, Zapier, or N8N to automate referral tracking, notifications, and CRM updates.
Track and update referrals from any device. The system is mobile-ready out of the box for on-the-go access.
Enable secure logins for your team via Google, email, or SSO—making access fast and reliable.
Protect referral and client information. Softr meets SOC2 and GDPR compliance standards with robust access controls.
Let agents ask AI about referral status, commissions, or contacts—answers are instant, always up-to-date, and built into your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your real estate referral CRM in minutes using drag-and-drop and ready templates.
Add features like deal tracking or agent management as your referral network expands—no rebuild needed.
Start with referral tracking, then add agent dashboards or client portals—all in one platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A real estate referral tracking system is a secure platform where agents, brokers, or referral partners can log in to monitor the status of their referred clients and deals. It keeps all referral information, updates, and communication organized in one place, so you don’t have to juggle spreadsheets or endless email threads. This helps your team track leads, manage relationships, and ensure that every referral gets the attention it deserves.
Softr makes it simple to build a real estate referral tracking system tailored to your team’s workflow. You can connect your existing data—like leads and referral records from Airtable, CRM info from Hubspot, or deal notes from Notion—and create a portal where agents and partners can log in, submit referrals, track progress, and see updates, all in one place.
No coding is required. You can start with a template or design from scratch, customize the layout, set user permissions, and brand it for your real estate business. It’s quick to launch, easy to update, and flexible enough to adapt as your referral network grows.
You can build a variety of features to support your real estate referral process. Popular options include:
\- User logins – so each agent or partner can view their own referrals or deals
\- Custom dashboards – to display referral status, performance metrics, or upcoming tasks
\- Forms – for submitting new referrals, updating client details, or providing feedback
\- File sharing – to upload agreements, contracts, or supporting documents
\- Search and filters – so users can quickly find specific referrals or contacts
\- Tables, lists, and detail views – for tracking referrals, agents, or transaction progress
\- Comments or status updates – to keep communication about each referral organized
\- Charts – to visualize referral trends or conversion rates
\- Calendar view – for keeping track of important dates or follow-up reminders
\- Permissions and roles – so agents, admins, and partners only see what’s relevant to them
All these features can be created using Softr’s drag-and-drop tools, so you don’t need to write any code. If your referral process changes, it’s easy to update the system later.
No coding is necessary. You can build your real estate referral tracking system entirely using Softr’s visual editor. Everything from the system layout to user permissions can be customized without needing to write any code.
Yes. You can manage multiple agents, referrers, or real estate teams in a single real estate referral tracking system. Each user only sees the referral data, status updates, and information assigned to them based on their login and role. This is especially useful for brokerages, teams, or companies managing several agents and referral partners at once.
Softr supports a wide range of data sources, making it easy to connect the tools you use for managing real estate referrals. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into your real estate referral tracking system and display them together—so you could, for example, pull in referral data from both Airtable and HubSpot at the same time. Most sources support real-time, two-way sync, so updates in your system or the data source stay in sync automatically.
Yes, Softr gives you full control over the user experience in your real estate referral tracking system. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who’s logged in, so agents, referrers, or admins only see what’s relevant to their role.
You can set up different user roles—like agent, referrer, or admin—and define exactly what each group can view or update. For example, agents can access their own referrals, while admins can manage all referral records. You can also create personalized dashboards by filtering referral data based on the logged-in user.
This flexibility is especially helpful when managing multiple agents, teams, or referral partners in one system. It ensures a clean, secure, and tailored experience for everyone.
Yes, you can. You don’t need to have existing referral data in another platform to get started with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your real estate referral tracking system.
But if you already track referrals using tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in referral data from other systems. Either way, you’re in control of how your referral records are structured and displayed.
Yes, you can fully white-label your real estate referral tracking system in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your referral portal feel like a natural extension of your agency or brokerage. You can also remove all Softr branding, so your agents and referral partners see only your company’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your real estate referral tracking system. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users—like agents, partners, or admins—see when they log in.
To display your referral data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like referral lists, status updates, or commission tracking
\- List or Card blocks – to highlight things like agent profiles, referral sources, or property leads
\- Detail View – to show one referral record at a time, like a referral activity dashboard
\- Forms – for submitting new referrals or updating progress
\- Charts – to show performance insights
\- Calendar blocks – to display important dates or deadlines
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your real estate referral tracking system is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your system. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive information—like referral details or commission data—across your entire portal.
For systems connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your referral tracking system needs more users or advanced features, here’s how the paid plans stack up: <https://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like real estate referral tracking systems, portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a live system, and how well it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded portals that agents, partners, or team members can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch a polished referral tracking system.
Yes. Softr supports a wide range of integrations so you can connect your real estate referral tracking system to the rest of your workflow. You can sync with tools like email providers, CRMs, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automation.
Whether you need to send referral updates to another system, trigger automations based on new submissions, or display information from other tools, you can build it into your referral tracking system without writing code.