Sales

Build custom sales tools to manage your funnel

Create custom apps—from CRMs to onboarding dashboards—without dev support.

CRMs & pipeline trackers
Sales enablement libraries
KPI dashboards
Account management tools
Loved by 800,000+ teams around the globe
Why Softr

Why sales teams love Softr

Forget rigid CRMs and clunky spreadsheets. Softr gives you the flexibility to build sales tools that match your processes and adapt with you.

Build and launch fast, without waiting on devs

Create internal tools, dashboards, or custom CRMs without code. Start from scratch with drag-and-drop blocks or choose from dozens of business app templates.

Works with your existing data stack

Connect Airtable, Google Sheets, HubSpot, Notion—or one of 15+ data sources—and manage your pipeline, leads, and accounts in one place. No migration or complex set needed.

Cut costs by consolidating tools

Build everything from lead capture forms to sales handoff portals with one platform. Replace overpriced licenses and per-seat costs with a system that flexes to fit your team.

Data Management

Bring all your data and tools together in real time

Connect to any data source with 15+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.

Explore all data sources
Benefits

How sales teams use Softr

Track leads and deals in real time

Replace manual tracking with live dashboards and CRMs built around your pipeline. Surface the right data for every rep, deal, or region, fast.

Sales CRMs

Build a flexible CRM tailored to your operations, complete with lead capture forms for a smooth flow of information.

Pipeline trackers

Visualize every stage of your funnel in a single dashboard view that pulls from real-time data.

Performance dashboards

Track deals and sales team performance with dynamic chart blocks and embedded reports from other tools.

Equip your team with the right resources

Give your sales team fast access to the materials they need to close more deals. Organize sales content or training in one searchable, permission-based hub.

Sales enablement libraries

Store pitch decks, pricing sheets, one-pagers, battlecards, and playbooks in one secure spot.

Demo request forms

Create branded request forms and landing pages that route leads to the right sales reps.

Training hubs

Build a lightweight learning management system to onboard and train your sales team.

Support every account post-sale

Don’t stop at the close. Build portals that help onboard, manage, and grow customer accounts, with access controls and automations built in.

Client onboarding hubs

Guide new customers through onboarding, so they have a smooth, personalized experience right away.

Account management dashboards

Track activity, renewals, and key relationships in one view, powered by real-time data.

Feedback and success trackers

Collect post-sale insights and monitor account health with surveys and pulse checks for customers.

Templates

Customize an app template

Don’t want to start from scratch? Use a ready-made app template (complete with sample data) and customize it to fit your team’s workflows.

Power

Deliver professional sales software that scales with your team

Easy, secure logins

Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.

Works on any device

Turn your sales tools into downloadable mobile apps with Softr’s PWA—no extra design work needed.

Automations

Streamline approvals, notifications, and asset sharing with automated workflows using Zapier and Make.

Advanced permissions

Customize who sees what, and which actions they can take, even at the most granular level.

Embeds & reporting

Embed reports from external tools inside your app, so teams can see relevant metrics without context switching.

Security

Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.

How It Works

Go from zero to app, incredibly fast

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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Frequently asked questions

What is Softr?
How do I build sales apps in Softr?
What data sources can I use with Softr?
What makes Softr different than other sales software?
Can I build sales apps with AI features in Softr?
Do you have resources to help me build sales apps?
Can I try it for free?

Build tools to power your sales team, fast

Launch your first app in under 30 minutes.