Manage leads, track creative projects, and monitor invoices in an AI-powered CRM built with AI to fit your agency's specific workflow.




Customize a CRM for creative agencies that looks sleek and modern out of the box. Add only the features you need, and iterate as your team grows.





Connect lead sources, project trackers, and contract systems from multiple tools—or manage everything in Softr Databases. Create one source of truth for your agency.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different agency members tailored access and dashboards, so designers see their projects while finance sees the invoice statuses.
Give different agency members tailored access and dashboards, so designers see their projects while finance sees the invoice statuses.
Streamline your agency processes with Softr Workflows. Trigger native automations for client onboarding or status updates as deals move through the pipeline.
Access and update your CRM for creative agencies on the go. View project progress or contact details from any mobile device out of the box.
Use Google, email, or SSO logins to give your creative team fast, secure access to lead data—no IT tickets needed.
Keep sensitive client and contract data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your agency tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for creative agencies in minutes with AI—no manual configuration or developer support required.

Add features like project tracking, client portals, or task boards as your creative workflows evolve over time.

Start with a CRM, then add internal dashboards or feedback forms—all in one place, with no extra tools needed.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for creative agencies is a secure space where your creative team or account managers can log in to access information, like client project updates, design files, feedback forms, and production timelines. It keeps all lead tracking and project communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your agency partners.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for creative agencies that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your agency's aesthetic. It's quick to get up and running, simple to update, and flexible enough to grow with your client roster.
You can include a wide range of features in your CRM for creative agencies, depending on what your creative workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query their sales data conversationally, or set up Database AI Agents to perform lead research and competitor data enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic creative brief viewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic Slack notification to the design team when a new deal closes) that trigger notifications or sync data whenever a record is updated.
- User Portals & Logins – Securely manage access so each account manager only sees their own creative projects or specific lead views.
- Forms & Data Collection – Capture project requirements with custom forms, asset file uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales pipeline performance and creative production metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your client data with searchable tables, kanban boards for project stages, and detailed client profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your agency's needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for creative agencies in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like client authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your creative team or clients instantly.
Yes. You can manage multiple teams or departments in a single CRM. Each user—whether they are in design, copy, or accounts—only sees the content and lead data assigned to them, based on their login and role. This is useful for agencies with specialized departments or those working with multiple freelancers and external stakeholders.
Yes, you can. You don't need to bring your creative data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for creative agencies you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other agency tools. Either way, you have full control over how your client data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the client data is native to the platform.
If you already have your agency data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your portal could pull in creative briefs from Softr Databases and lead records from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how your team experiences your CRM for creative agencies. You can customize the layout, navigation, and content to match your agency workflow. Each page or block can be shown or hidden based on who's logged in, so every specialist sees only what's relevant to their client accounts.
You can also set up different user roles, such as account executive, creative director, or freelance designer—and define exactly what each role can view or edit. For example, designers can see project briefs and assets, while the sales team focuses on lead revenue and contract status. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing various departments or remote teams in the same CRM. It helps keep the experience clean, secure, and tailored to each professional.
Yes, you can fully white-label your CRM for creative agencies in Softr. You can use your agency's logo, brand colors, custom fonts, and a custom domain to make the CRM feel like a natural extension of your creative studio. You can also remove all Softr branding, so your team and clients only see your company's identity throughout the CRM experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for creative agencies. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your agency data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead data like prospect lists, budgets, or task tracking
- List or Card blocks – to highlight things like client brand profiles, creative services, or design resources
- Detail View – to show one record at a time, like a full project dashboard
- Forms – for intake or creative feedback collection
- Charts – to show sales insights and conversion rates
- Calendar blocks – to display campaign launches or design deadlines
If your agency structure or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All agency data is encrypted in transit (TLS) and at rest, and your CRMs are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client contracts across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client information and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard for an agency to maintain—Softr builds your CRM for creative agencies on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your creative team or partners to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a CRM for creative agencies on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, CRM interface, and business logic in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for busy creative teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for creative agencies to the rest of your creative stack. You can automate tasks using Softr Workflows, or sync with production tools like Stripe, Intercom, and Google Calendar. Softr also supports REST API and webhooks for more advanced agency workflows.
Whether you need to send client data to a billing system, trigger design task automations based on status changes, or display information from project management tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started for free, no developer needed.