Streamline guest relations, manage bookings, and enhance service with a customizable CRM tailored to your hospitality business needs.


Adapt your hospitality CRM to fit your team’s workflow. Add only the views and features you need, and adjust them as your operations evolve.
Connect reservation systems, CRMs, and other tools with real-time sync—or manage everything in Softr Databases. Create one source of truth for your hospitality business.
Empower your hospitality staff with secure access to guest, booking, and service data. Set custom logins, user groups, and permissions—no IT needed.
Provide staff with role-based dashboards so reception, housekeeping, and managers access only what's needed.
Provide staff with role-based dashboards so reception, housekeeping, and managers access only what's needed.
Integrate with tools like Make, Zapier, or N8N to automate reservation updates, guest communications, or task assignments.
Staff can access and update guest records or bookings on the go. All apps are mobile-ready out of the box.
Enable staff to log in securely via email, Google, or SSO—no IT support required.
Keep all guest and property data secure with SOC2 and GDPR compliance and robust access controls.
Let your team ask AI for guest details, booking history, or sales insights—right inside your CRM, powered by Softr’s built-in AI.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Get your hospitality CRM running in minutes with drag-and-drop blocks and industry templates.
Add features like guest profiles or booking workflows as your hospitality business grows—no rebuild needed.
Start with your CRM, then add guest portals, dashboards, or forms—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM software for the hospitality industry is a digital platform designed to help hotels, resorts, and other hospitality businesses manage guest information, reservations, communications, and service requests. It acts as a centralized hub where your team can track guest interactions, manage bookings, and personalize service, ensuring a smooth and memorable experience for every guest.
Softr makes it easy to build a CRM tailored to the hospitality industry, fitting your property’s unique workflows. You can connect your existing data—like reservations in Airtable, guest feedback in Notion, or service requests in HubSpot—and set up a central platform where your team can manage bookings, guest preferences, and communications all in one place.
There’s no need for coding. Start with a template or build from scratch, customize layouts, set user permissions, and match the CRM to your property’s branding. It’s quick to launch, easy to update as your needs change, and flexible enough to support everything from boutique hotels to large resorts.
You can build a wide range of features to match your hospitality workflows. Common examples include:
\- User logins – so staff can securely access guest and reservation data
\- Custom dashboards – to track occupancy rates, guest preferences, or service requests
\- Forms – for booking, check-in, feedback, or maintenance requests
\- File sharing – for managing guest documents, invoices, or event details
\- Search and filters – to quickly find reservations, guest profiles, or open tasks
\- Tables, lists, and detail views – to organize bookings, guest history, and housekeeping updates
\- Comments or status updates – to keep communication clear among staff
\- Charts – to visualize occupancy trends, guest satisfaction, or revenue
\- Calendar view – for upcoming reservations, events, or team schedules
\- Permissions and roles – so each staff member only accesses what they need
All features are built using Softr’s drag-and-drop blocks, so you can easily customize your CRM, and update it as your operations evolve.
No coding is required. You can build your hospitality CRM entirely using Softr’s visual editor. Everything from layout and features to user permissions can be customized without writing a single line of code.
Yes. With our CRM software for the hospitality industry, you can manage multiple hotel properties or hospitality teams within a single portal. Each staff member, manager, or stakeholder only sees the content and guest data relevant to their property or role, based on their login and permissions. This setup is especially helpful for hotel chains, property management companies, or any hospitality group that oversees several locations or teams.
Softr supports a wide range of data sources for your hospitality CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also import data from other hospitality systems using the REST API connector.
You’re not limited to just one source. You can integrate data from multiple platforms into the same CRM app, so your hospitality portal can display guest information, reservations, and team activities from different systems side by side. Most sources support real-time, two-way sync, keeping everything up to date automatically.
Yes, our hospitality CRM powered by Softr gives you full control over the user experience and permissions. You can customize the look and navigation to match your brand and operational workflows. Pages and data can be tailored so each user—whether they are front desk staff, housekeeping, management, or corporate—sees just what’s relevant to their job and property.
You can set up specific roles such as property manager, front desk, or corporate admin, and decide exactly what each user type can view or edit. For example, property managers can view performance metrics across all hotels they oversee, while staff at a single location only see their own schedules and guest lists. This way, your CRM stays secure, efficient, and personalized for every user in your hospitality organization.
Yes, you can. You don’t need to migrate existing guest or booking data from another platform to get started with our hospitality CRM built on Softr. If you’re starting fresh, you can use Softr Databases, built directly into the platform and fully integrated with your CRM application.
If you do have data in systems like Airtable, Google Sheets, or other hospitality management tools, you can connect those as well. The REST API connector lets you bring in data from other sources too. No matter your starting point, you have complete control over how your hospitality data is organized and displayed in your CRM portal.
Yes, you can fully white-label your CRM software for the hospitality industry in Softr. You can use your own hotel or hospitality group’s logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your property or service. You can also remove all Softr branding, so your staff and guests only see your organization’s identity throughout the entire experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your CRM software for the hospitality industry. You can adjust colors, fonts, spacing, and the overall page structure to perfectly match your brand. You can choose how each page is organized, decide which blocks go where, and tailor what different user roles—like front desk staff, housekeeping, or management—see when they log in.
To present your hospitality data, you can add different types of blocks:
\- Table blocks – to display structured data like bookings, guest lists, or maintenance schedules
\- List or Card blocks – to highlight things like guest profiles, amenities, or service requests
\- Detail View – to show a single guest’s information or reservation in depth
\- Forms – for collecting guest feedback or logging service requests
\- Charts – to visualize occupancy rates or guest satisfaction
\- Calendar blocks – to show bookings, events, or staff shifts
If your content or design needs change, you can easily update everything right in the visual builder.
Softr is built with security in mind. All data used in your hospitality CRM is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. You have full control over who can see and access different parts of your CRM, with role-based permissions, user management, visibility rules, and global restrictions to keep sensitive guest and property information protected.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it live based on your access settings. You’re always in control of your hotel or hospitality data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep all your information safe.
You can get started for free. Softr’s Free plan lets you build and publish one CRM app for the hospitality industry with up to 10 app users and 2 user groups, and includes support for all standard data sources such as Softr Databases, Airtable, and Google Sheets.
If your CRM needs more users or advanced features, you can explore the paid plans here: <https://www.softr.io/pricing>
Softr is designed to make it easy to create fully functional, user-facing apps—like hospitality CRMs, guest portals, and internal tools—without writing code or needing developers. What sets Softr apart is how quickly you can go from concept to a working CRM tailored for the hospitality industry, and how well it integrates with your existing guest and booking data.
Unlike some no-code tools that focus on mobile apps or require more technical skills, Softr is built for non-technical teams who want complete control over layout, user experience, and permissions. You can connect live data from systems like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps that your staff and management can access.
You can visually customize every aspect—from content and design to user roles and permissions. Softr includes built-in features like user roles, forms, conditional logic, and API support, so you don’t have to piece together multiple tools to launch a professional hospitality CRM.
Yes. Softr supports a wide range of integrations so you can connect your hospitality CRM to your other tools and systems. You can link with services like Stripe for payments, Intercom for guest messaging, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for more advanced automations.
Whether you need to send booking data to your PMS, trigger automations for housekeeping, or display real-time information from other platforms, you can build it into your CRM without any coding required.