Create a custom white-label CRM to power
agency sales operations

Turn your existing data into a flexible white label CRM for agencies in minutes without code.
Start from scratch or customize our template.

Free white label CRM for agencies builder

Trusted by 500,000+ teams worldwide

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When I started using Softr, it was clear immediately that the capabilities were beyond what I found elsewhere. It will play a key role in the near future as we differentiate ourselves with a custom CRM.

Yohei Nakajima General Partner, Untapped Capital

Read customer story
Yohei Nakajima headshot

Customize to fit your sales operations

Softr gives you the tools to build custom CRM modules for your business.

Lead management

Integrate with your existing tools to unify lead data. Create advanced lead capture forms and embed them in your website.

Sales pipeline

Create a customizable pipeline view and define each stage based on your sales process. Easily add new deals and update their status.

Account and contact management

Maintain records of customer contact details, interaction details, and transaction records β€” all in one place. Add comments to make it easy for team members to stay aligned.

Customer communication

Send emails directly from your app to engage prospects and customers, and maintain consistent communication throughout the customer lifecycle.

Support ticketing

Create or integrate a ticketing system for your CRM to ensure customer issues are logged, tracked, and managed efficiently. Use custom forms to collect feedback.

Reporting & analytics

Create dashboards based on real-time data to monitor sales performance and customer engagement. Embed dashboards & reports from other tools into your CRM for a one-stop view.

Bring all your data into one place

Connect to multiple data sources β€” including Airtable, Google Sheets, and HubSpot β€” to consolidate your customer data in one user-friendly CRM. Gain a complete view of customer interactions to personalize outreach and engagement.

Connect Softr to all of your databases and spreadsheets

Add the features you need, when you need them

Customize your CRM to align with your unique business processes. Add only the features that support every stage of your buyer journey, and adapt it as your needs evolve.

Softr's portal builder has 100+ pre-built blocks

Show users only what they need to see

Tailor CRM views and access for different user groups with advanced permissions, ensuring each team sees and edits only what they need for their specific roles.

Customize user permissions and content visibility

Why do businesses trust Softr for a custom CRM builder?

None of the code, none of the technical work. Softr does all the heavy lifting for you.

Stay on brand

Customize the design of your CRM to align with your brand guidelines.

Advanced permissions
Mobile app
Custom code
Enterprise-grade security

How to build a custom, no-code CRM with Softr

Connect your data 01
Customize layout and logic 02
Share with your team or clients 03

Connect instantly to popular data sources like Airtable, Google Sheets, HubSpot, and more. Your data stays synced, giving you real-time access.

Our customers love us

Rated 4.8 in 450+ verified reviews

Read why companies and operators love Softr.

"They say that if you can’t explain it in a simple way, you don’t understand it well enough. I say the same thing about any software. If you can’t figure it out in the first 10 min by yourself without any tutorial, it’s probably not for you. Since the first moment we discovered Softr, we started the work."

Rachid
Rachid Akiki COO at Bookzdoctor

"The best no-code platform to create websites based on airtable databases."

Alexander
Alexander K. Ecommerce Manager

"Softr is an easy to use no-code platform that has so much potential."

Paul
Paul L. Head of Digital Marketing

"Creating a customer portal with Softr allows us to give our customers that bit of extra value. Our customers always comment on how easy to use our Softr portal is and love the fact that it updates with data from Airtable in real-time."

Jeremy
Jeremy Taylor Owner, Defiant CNC

"Incredible platform - from web noob to office superstar in a month!"

Bryant
Bryant H. Analyst

"I have been impressed with the flexibility of Softr. The ability to pull data from different Airtable bases into different blocks and display them on one page was one of the main reasons I chose Softr."

Dan
Dan Smith Director at DS Automotives

"Softr is the goldilocks of no code β€” not too difficult, not too simple. It’s powerful in that you can build a dynamic app that reacts to user inputs, yet is simple enough to build quickly."

Chez
Chez Spigelman Co-founder at Nextcohort

"Easily the shortest learning curve on any app I've used! It's very intuitive and when you can't figure something out the support is excellent and there is also a great community who are always willing to help."

Brian
Brian M. Director

"The best no-code platform to create websites based on airtable databases."

Alexander
Alexander K. Ecommerce Manager

Build a custom white label CRM for agencies that fits your business

No code, no learning curve, no hassle. Powered by your data.