Manage customer relationships, optimize distribution, and streamline processes with a custom CRM tailored to your business needs.


Set up your distribution CRM with the views and workflows your team relies on. Add features as your sales process evolves—no coding required.
Connect spreadsheets, CRMs, and logistics systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your distribution workflows.
Empower your sales, support, and distribution teams with tailored tools and permissions. Set up secure access for each role—no IT help needed.
Provide each team—sales, logistics, or support—with custom dashboards relevant to their role.
Provide each team—sales, logistics, or support—with custom dashboards relevant to their role.
Connect with tools like Make, Zapier, or N8N to automate pipeline updates and routine distribution tasks.
Manage leads, orders, and distribution pipelines from any device with a mobile-ready CRM.
Allow your team to log in securely with Google, email, or SSO for instant access to CRM features.
Keep account and distribution data secure with SOC2 and GDPR compliance and robust access controls.
Sales teams can ask AI for order status or insights—answers appear instantly, right inside your CRM-powered portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up your distribution CRM in minutes with drag-and-drop blocks and purpose-built templates.
Add features like inventory tracking or sales pipeline views as your distribution workflows change.
Start with your CRM, then add order forms or partner portals—all in one place, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Distribution CRM software is a centralized platform that helps distribution teams manage their customer relationships, orders, and inventory more efficiently. It provides a secure space where distributors, sales reps, and partners can log in to access real-time updates, track shipments, view order history, and manage key customer data. With everything organized in one place, your team can streamline workflows, reduce manual tasks, and deliver better service to your distribution network.
Softr lets you quickly build distribution CRM software that matches your team's needs. You can connect your existing data—like orders, inventory, and customer details from Airtable, HubSpot, Notion, monday.com, SQL, and more—and create a hub where sales reps, partners, and managers can log in, track shipments, update records, and share documents, all in one place.
No coding needed. Start with a template or customize from scratch, control who can see and edit what, and easily brand it to match your company. It’s fast to set up, simple to maintain, and flexible enough to evolve as your distribution processes grow.
You can add a wide variety of features to your distribution CRM software, depending on your workflow. Popular options include:
\- User logins – so each sales rep or partner can access only their relevant information
\- Custom dashboards – to display order status, inventory levels, or performance metrics
\- Forms – for submitting new orders, updating inventory, or logging customer feedback
\- File sharing – for securely handling invoices, shipping docs, and product catalogs
\- Search and filters – to help your team quickly find orders, contacts, or product info
\- Tables, lists, and detail views – to organize customer records, order history, and delivery schedules
\- Status updates and comments – to keep communication clear and centralized
\- Charts – to visualize sales trends, inventory movement, or customer activity
\- Calendar view – for tracking delivery dates, order deadlines, or follow-ups
\- Permissions and roles – ensuring users only see and edit what they’re authorized to
All features are created with Softr’s drag-and-drop tools—so you can update and customize your CRM as your distribution needs change, no coding required.
No coding is necessary. You can build your distribution CRM software completely with Softr’s visual editor. From layouts to user permissions, everything can be set up and adjusted without writing a single line of code.
Yes. You can manage multiple customers or sales teams within a single distribution CRM workspace. Each user only sees the orders, inventory, and account details relevant to them, based on their login and assigned role. This is especially helpful for distributors or suppliers working with a wide range of customers and internal sales teams.
Softr supports a wide range of data sources, making it easy to power your distribution CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in order or inventory data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM and display them together—so your distribution CRM could pull in product data from Airtable and customer info from HubSpot, for example. Most sources support real-time, two-way sync, so changes in your CRM or data source stay updated automatically.
Yes, Softr gives you full control over how users interact with your distribution CRM. You can tailor the layout, navigation, and content to fit your brand and operational workflows. Each page or block can be shown or hidden based on who’s logged in, so every sales rep, manager, or customer sees only what’s relevant to them.
You can set up different user roles, such as distributor, sales team, or customer, and define precisely what data each role can view or edit. For instance, customers can see only their own order history, while internal users can manage the entire product catalog and all transactions. You can also create personalized dashboards or filtered views based on the logged-in user.
This flexibility is ideal for managing multiple customers, teams, and products within the same CRM, ensuring a streamlined, secure, and personalized experience for everyone involved.
Yes, you can. You don’t need to import existing data to start building your distribution CRM on Softr. If you’re starting from scratch, you can use Softr Databases, which are built into the platform and integrate seamlessly with your CRM application.
If you do have product catalogs, customer records, or order histories in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also bring in data from other sources using the REST API connector. Either way, you have full control over how your distribution data is structured and presented in your CRM.
Yes, you can fully white-label your distribution CRM software in Softr. You can use your own logo, brand colors, fonts, and custom domain, so your CRM feels like a seamless part of your company’s ecosystem. All Softr branding can be removed, ensuring that your distributors, sales reps, and team members only see your business’s identity throughout the platform.
Absolutely. Softr gives you extensive control over the look and structure of your distribution CRM software. You can tailor colors, fonts, spacing, and page layouts to fit your company’s brand. Decide how each page is organized, which blocks display critical information—like product catalogs, order management tables, or partner dashboards—and set what different user roles see after logging in.
To visualize your CRM data, you can add blocks such as:
\- Table blocks – for displaying order histories, inventory lists, or customer accounts
\- List or Card blocks – to highlight distribution partners, active deals, or sales territories
\- Detail View – to show a single record, like a distributor profile or order detail
\- Forms – for data entry and updates
\- Charts – for visualizing sales performance or inventory levels
\- Calendar blocks – to track delivery schedules or important deadlines
If you need to update your CRM’s content or design later, changes can be made easily with Softr’s visual builder.
Softr is built with security as a top priority. All your distribution CRM data is encrypted in transit (TLS) and at rest, and your app is hosted on secure, reliable infrastructure. You have full control over who can access and manage data in your CRM—set up role-based permissions, manage user access through your chosen data source, configure visibility rules, and apply global restrictions to protect sensitive distributor or customer information.
If your CRM pulls data from external sources like Airtable, Notion, or SQL, Softr doesn’t store the data itself—it simply displays it based on your access configurations. You remain in full control of your CRM data at all times.
Softr also uses best practices for authentication, access control, and system monitoring to keep your CRM information safe.
You can get started for free. With Softr’s Free plan, you can publish a single distribution CRM app with up to 10 users and 2 user groups, and connect to all major data sources including Softr Databases, Airtable, and Google Sheets.
If your CRM needs to accommodate more users or advanced features, you can explore Softr’s paid plans here: <http://softr.io/pricing>
Softr is designed to make it easy to build robust, user-facing apps—like distribution CRM software, partner portals, and internal tools—without any coding or developers. What really sets Softr apart is how quickly you can bring your CRM from concept to launch, how well it connects with existing data sources, and how much control you have over the user experience.
While some no-code platforms focus on mobile apps (like Glide) or cater more to developers (like Retool), Softr is built for non-technical teams who want to manage layouts, user experiences, and permissions visually. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs accessible to your sales teams and distribution partners.
Everything is customizable—content, layout, and user permissions. Softr comes with features like user roles, forms, conditional logic, and API integrations out of the box, so you don’t need to cobble together multiple tools to create a polished CRM.
Yes. Softr supports a broad range of integrations, so your distribution CRM software can connect seamlessly with the rest of your toolset. Sync with finance tools like Stripe for payments, use chat solutions like Intercom, and automate key tasks with platforms such as Zapier, Make, or N8N. Softr also supports REST API and webhooks for more custom workflow automation.
Whether you need to transfer order data, trigger notifications to your sales team, or pull in information from other systems, you can build these automated workflows into your CRM without writing code.