Manage leads, track property listings, and close deals in an AI-powered CRM built with AI to fit your real estate team's workflow.




Customize your setup with the exact stages and views your team needs. Add features as your real estate processes evolve—no code required.





Connect property listings, buyer contacts, and lead sheets with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different agents and admins tailored access and dashboards, so each role sees just the property listings and deals they need.
Give different agents and admins tailored access and dashboards, so each role sees just the property listings and deals they need.
Streamline your sales processes with Softr Workflows. Trigger native automations for follow-ups or status changes to keep your property deals moving.
Access and update your CRM on the go during property showings. All apps are mobile-ready out of the box for agents in the field.
Use Google, email, or SSO logins to give your agents fast, secure access to their leads—no IT tickets needed.
Keep internal property and client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM in minutes with AI. No dev time or complex configuration—just describe your real estate workflow.

Add features like commission tracking, showings, or deal pipelines as your needs evolve—no rebuild needed.

Start with a CRM, then add client portals or marketing dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A free CRM for real estate agents is a secure space where agents or brokerage teams can log in to manage client relationships, properties, and lead progress. It keeps all property listings, viewing schedules, and contract documents in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a more professional experience for your buyers and sellers.
Softr is the first AI-native platform for building business software. It makes it easy to build a free CRM for real estate agents that fits the way your agency works. You can describe your specific sales process to the AI Co-Builder to instantly generate your database, pages, and transaction logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a real estate template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the property list layout visually, decide which team members see specific client notes, and brand it to match your agency’s identity. It's quick to get up and running, simple to update, and flexible enough to grow as your lead volume increases.
You can include a wide range of features in your free CRM for real estate agents, depending on what your specific sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their lead data conversationally, or set up Database AI Agents to automatically summarize property descriptions or research neighborhood trends.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive mortgage calculator or a property tour scheduler—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like email alerts when a lead's status changes to "Under Contract") that trigger notifications or sync data whenever a record is updated.
- User Portals & Logins – Securely manage access so each agent only sees their specific clients or assigned property listings.
- Forms & Data Collection – Capture buyer preferences with custom forms, upload floor plans, and utilize conditional logic for lead qualification.
- Dashboards & Charts – Visualize your sales performance, total commission trends, and monthly closing metrics with real-time charts.
- Lists & Advanced Filtering – Display and manage your listings with searchable tables, kanban boards for the sales funnel, and detailed property record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your brokerage needs change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a free CRM for real estate agents in Softr by simply describing your requirements—like tracking closing dates and commission splits—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like secure login for agents, database logic for listings, and lead security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple agents, administrative staff, or departments in a single CRM. Each user only sees the leads, contracts, and property data assigned to them, based on their login and role. This is useful for brokerages where agents need their own private lead lists while managers require a full view of all office activity.
Yes, you can. You don't need to bring your property or lead data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any real estate application you build.
But if you already have property data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from local MLS listings or other sources. Either way, you have full control over how your real estate data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for large lead lists, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in property records from Softr Databases and lead details from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how agents experience your free CRM for real estate agents. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the buyers and sellers relevant to them.
You can also set up different user roles, such as Agent, Transaction Coordinator, or Managing Broker—and define exactly what each role can view or edit. For example, agents can see only their own leads, while administrators can manage all agency records. You can also create personalized views by filtering data based on the logged-in agent.
This level of customization is especially useful when you're managing multiple real estate teams, specialized departments, or large-scale projects in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your real estate CRM in Softr. You can use your own agency logo, brand colors, fonts, and a custom domain like `crm.myagency.com` to make the portal feel like a natural extension of your business. You can also remove all Softr branding, so your agents and clients only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your real estate CRM. You can adjust colors, fonts, spacing, and page structure to match your agency's branding. You can also choose how each page is laid out, decide which blocks go where, and set what different agents see when they log in.
To display your listings and leads, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead contact info or monthly sales targets
- List or Card blocks – to highlight property listings with high-quality images and price points
- Detail View – to show one record at a time, like a comprehensive lead profile or home inspection report
- Forms – for capturing new lead information or property viewing feedback
- Charts – to show agent commission insights and revenue growth
- Calendar blocks – to display open house dates or closing deadlines
If your agency’s design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All property and lead data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive buyer info or contract details. You can set up role-based permissions, manage agents directly within your data source, set visibility rules, and apply global restrictions to protect client information across your entire CRM.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your sensitive lead data—it just displays it in real time based on your access settings. You're always in control of your client data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your free CRM for real estate agents on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure property hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your real estate team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of complex real estate workflows, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your property database, agent CRM, and logic in minutes, then use visual controls for precise editing of your brand styles. You get the speed of AI with the reliability of business-grade infrastructure (auth, agent roles, lead permissions, and hosting) already built-in. It's designed for agents and brokers who want to move from prototype to a live listing manager on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your real estate CRM to the rest of your tech stack. You can automate tasks using Softr Workflows—like sending a welcome email to a new lead—or sync with tools like Stripe for deposit payments and Intercom for client support. Softr also supports REST API and webhooks for more advanced property management workflows.
Whether you need to send lead data to a separate marketing system, trigger notifications based on a price drop, or display documents from Google Drive, you can build it into your CRM, without writing code.
Launch faster with a tool built for your workflow. Get started free. No setup time, no dev needed.