Agencies

Build custom agency tools with AI

From branded client portals to campaign hubs, build the tools your agency needs in hours, without a developer.

Campaign operations hubs
Client portals & onboarding
Content calendars
Dashboards and trackers
Loved by 1 million+ teams around the globe
Why Softr

Why top-performing agencies choose Softr

Softr lets your team build and ship internal and client-facing business apps with live data and workflow automation—no dev tickets, no waiting.

Launch client management tools in hours, not sprints

From onboarding to project management and creative approvals, Softr lets your team build and ship custom portals for your clients in hours—powered by built-in databases or your existing data stack.

Replace the spreadsheet ops stack for good

Stop running your agency on email threads, Dropbox links, and Google Sheets. Build custom internal tools your team actually uses—campaign trackers, brief intake systems, approval flows, and more.

Build once, adapt to every client

No need to build a separate portal for every client. Custom user groups and granular permissions mean you can build once and adapt securely—so each client sees only their own campaigns, files, and dashboards.

Data Management

Connect to your data sources in real time

Use Softr's built-in databases to power your agency tools, or build apps on top of the data sources your team already uses: HubSpot, Airtable, Google Sheets, monday.com, Notion, and more.

Explore all data sources
Benefits

How agencies use Softr

Give every client a portal they'll actually use

Stop sending status update emails and sharing Dropbox links. Build a branded, white-label portal where clients log in to see everything in one spot.

Branded client dashboards

Show clients up-to-date campaign status and deliverables—all in one login-protected, personalized view.

In-portal comments & approvals

Give clients an easy way to review and approve work directly inside the portal with action button and comments.

Creative request and intake forms

Standardize project requests and change orders with conditional forms that collect all the info you need.

Build one hub for your entire ops team

Replace the spreadsheet, Slack channel, and morning status standup with an internal campaign management hub powered by your live data.

Real-time campaign status tracking

Keep every live campaign in one view, with channel, placement, status, assigned team member, and metrics.

Brief intake that actually works

Create forms that enforce required fields before a brief reaches ops—no more back-and-forth reminders.

Automated handoff workflows

Build automations to notify your team when work is ready to move, no manual follow-up needed.

Manage partners, affiliates, and referrals at scale

Give partners a branded portal to submit leads, track payouts, download assets, and manage their profile—all with role-based access that scales as your network grows.

Partner lead submissions

Partners log in, submit leads, and track status—no more inbound emails or manual spreadsheet updates.

Commission tracking

Connect your payout data and give partners a live view of their earnings without sharing the full backend.

Gated resource library

Brand guidelines, co-marketing assets, and other info — accessible only to approved partners.

Templates

Start with an app template

Use a ready-made app template (complete with sample data) and customize it to fit your team’s workflows.

Power

Deliver business apps that scale with your agency

White-label branding

Custom domain, logo, and styles, so clients and partners see only your brand.

Works on any device

Turn your agency tools into downloadable mobile apps with Softr’s PWA—no extra design work needed.

Workflow automations

Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.

Advanced permissions

Customize who sees what, and which actions they can take, even at the most granular level.

Embeds & reporting

Embed external data from other tools inside your apps, so teams can see metrics without context switching.

SOC2 & GDPR compliant

Enterprise-grade security out of the box. Audit logging, IP allowlisting, and SAML SSO available for larger teams.

How it works

Go from zero to app, incredibly fast

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
Read Case Study
“We’ve been able to create multiple client and employee portals with Softr and it works like magic.
Jesuena Estoque Reimer
Founder, Mindflows
Learn More
“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
Read Case Study

Frequently asked questions

What is Softr?
Can I white-label a Softr portal completely for my clients?
Can one portal serve multiple clients without them seeing each other's data?
How do I connect Softr to my existing data?
How long does it take to build an agency client portal?
Does Softr work for both internal tools and client-facing portals?
What security and compliance features does Softr offer?
Can my agency resell Softr portals to clients?

Build agency tools your team and clients will love

Launch your first app in under 30 minutes.