Manage client relationships, track financial goals, and streamline processes with a custom CRM tailored for financial advisors' needs.


Build a CRM tailored for financial advisors. Add only the features and views your team needs today, and easily adapt as your client base or workflows grow.
Connect spreadsheets, CRMs, and financial tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your advisory practice.
Create a branded portal for financial advisors to manage client relationships, track interactions, and secure sensitive data with ease.
Advisors can access client records and CRM tools from any device—desktop or mobile—without extra setup.
Advisors can access client records and CRM tools from any device—desktop or mobile—without extra setup.
Connect with financial planning and communication tools to automate follow-ups, reminders, and client updates.
Provide different dashboards for advisors, assistants, and compliance staff, personalizing views for each role.
Set precise permissions so only authorized users can see or update client portfolios and sensitive notes.
Protect client financial data with SOC2 and GDPR compliance, ensuring every interaction is secure.
Advisors can ask AI about clients, accounts, or sales. Get clear answers instantly—right inside your CRM software.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your financial advisor CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like client onboarding, portfolio tracking, or compliance checks as your needs change.
Manage your CRM, client portals, and reporting—all in one place, with no extra tools to buy.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM software for financial advisors is a secure platform where you can manage all your client relationships, financial data, documents, and communications in one place. It allows financial advisors to track client interactions, organize portfolios, schedule meetings, and securely share important files, helping you provide a more organized and professional experience for your clients.
Softr makes it easy to build a CRM software tailored to the unique needs of financial advisors. You can connect your existing data from platforms like Airtable, Hubspot, Notion, or SQL, and set up a centralized system where you can access client profiles, monitor financial plans, document interactions, and share reports, all in one secure hub.
No coding is required. You can start with a template or design your CRM from scratch, adjust layouts, set permissions, and customize branding to match your firm. Softr allows quick implementation, easy updates, and flexibility as your advisory business grows, making client management efficient and seamless.
You can include a wide variety of features in your CRM software, depending on your advisory workflow. Common features include:
\- User logins – so each financial advisor or team member accesses relevant client data
\- Custom dashboards – to view portfolio performance, meeting schedules, or client milestones
\- Forms – for client onboarding, risk assessments, or review requests
\- File sharing – securely exchange financial statements, agreements, and reports
\- Search and filters – to quickly find clients, accounts, or transaction details
\- Tables, lists, and detail views – to track client profiles, tasks, or compliance steps
\- Comments or status updates – for internal notes and keeping communication in one place
\- Charts – to visualize investment performance, asset allocation, or progress toward goals
\- Calendar view – for appointments, reviews, or important deadlines
\- Permissions and roles – so advisors, assistants, and clients only see what’s relevant to them
All of these features can be set up using Softr’s drag-and-drop blocks, without needing to code. You can always expand or update your CRM as your practice evolves.
No coding is required. You can build your CRM software for financial advisors entirely using Softr’s visual editor. Everything—from layout and data fields to user permissions—can be customized without writing a single line of code.
Yes. You can manage multiple clients, households, or advisor teams in a single CRM portal designed for financial advisors. Each user—whether an advisor, support staff, or client—only sees the information and documents assigned to them based on their login and role. This setup is ideal for advisory firms that handle a diverse client base and need to keep sensitive financial information organized and secure.
Softr supports a wide range of data sources commonly used by financial advisors and their teams. You can connect your CRM to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and others. There’s also support for custom integrations through the REST API.
You aren’t limited to just one source. Multiple data sources can be integrated into your CRM for financial advisors, allowing you to display account details from Airtable alongside client meeting notes from Google Sheets. Most integrations offer real-time, two-way sync, so any updates in your CRM or data source remain in sync automatically.
Yes, Softr gives you complete control over the user experience and permissions within your financial advisor CRM. You can tailor the layout, navigation, and content to match your firm’s branding and workflow needs. Each section of the CRM can be shown or hidden based on the user role, so clients, advisors, and admin staff only see what’s relevant to them.
Set up custom user roles such as advisor, client, or back-office admin, each with specific permissions to view or edit data. For example, clients can securely access only their own portfolio documents and reports, while advisors can manage all their assigned client records. You can even create personalized dashboards by filtering data for each logged-in user. This level of customization ensures a secure, streamlined experience for every role in your advisory practice.
Yes, you can. You don’t need to have existing data in another platform to start using Softr for your financial advisor CRM. If you’re starting fresh, you can use Softr Databases, which are built directly into the platform and integrate seamlessly with the CRM you build.
If your client records or financial data are already in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to bring in data from other systems. Whether starting from scratch or importing existing client data, you have full control over how information is managed and displayed in your advisor portal.
Yes, you can fully white-label your CRM software for financial advisors in Softr. You have the option to use your own logo, brand colors, fonts, and even a custom domain, ensuring that the CRM feels like a seamless extension of your financial advisory practice. All Softr branding can be removed, so your clients and team only see your firm's identity throughout the CRM experience.
Absolutely. Softr provides robust options to customize both the design and the layout of your CRM software for financial advisors. You can fine-tune colors, fonts, spacing, and the overall page structure to reflect your firm's branding. You have control over how each page is organized, which blocks appear where, and what different advisors or clients see when they access the CRM.
For your data, you can use different blocks depending on your needs:
\- Table blocks – for displaying client lists, portfolios, or meeting schedules
\- List or Card blocks – for showcasing client profiles, opportunities, or resources
\- Detail View – to present a comprehensive client dashboard or record
\- Forms – to gather new client information or feedback
\- Charts – to visualize financial data and portfolio performance
\- Calendar blocks – to highlight important deadlines or review meetings
If your needs change, you can easily update the content and design directly in the visual builder.
Softr is designed with security as a top priority. All data is encrypted both in transit (TLS) and at rest, and your CRM for financial advisors is hosted on secure, reliable infrastructure. You have complete control over user access and permissions within your CRM. You can configure role-based access, manage users from your data source, apply visibility rules, and set global restrictions to safeguard sensitive client information across the CRM.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time according to your access settings. You maintain control over who can view or update your client data.
Softr follows industry best practices for authentication, access management, and platform monitoring to keep your data secure.
You can start building your financial advisor CRM with Softr for free. The Free plan lets you publish one app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can upgrade to a paid plan. Details and pricing can be found here: <http://softr.io/pricing>
Softr is designed to make it simple for financial advisors to build powerful, user-facing apps such as CRMs, portals, and internal tools—no coding required. What sets Softr apart is how quickly you can bring your customized financial advisor CRM to life, and how easily it connects with your existing data sources.
Unlike other no-code tools that focus on mobile apps or are more developer-oriented, Softr is built for non-technical professionals who want control over layout, user experience, and permissions. You can build on real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that advisors and clients can access.
You can visually configure everything—from content and workflows to user access. Since Softr includes features like user roles, forms, conditional logic, and API integration out of the box, you don’t have to cobble together multiple tools to launch something professional.
Yes, Softr offers a broad range of integrations so you can connect your financial advisor CRM to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for communication, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for advanced workflow automation.
Whether you want to send data to another tool, trigger automations based on advisor or client actions, or display information from other platforms, you can seamlessly build these automations into your CRM without writing code.