Track bulk orders and manage accounts in an AI-powered CRM software built with AI to fit your logistics and supply chain workflow.




Customize a CRM software for wholesale distributors that looks modern out of the box. Add only the features you need, and iterate as you scale.






Connect spreadsheets, CRMs, and supplier databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so sales reps and territory managers see just the accounts they need.
Give different team members tailored access and dashboards, so sales reps and territory managers see just the accounts they need.
Streamline processes with Softr Workflows. Trigger native automations for territory activity notifications or order status changes to keep supply chains moving.
Access and update your CRM software for wholesale distributors on the go. All apps are mobile-ready out of the box for field sales reps.
Use Google, email, or SSO logins to give your logistics team fast, secure access—no IT tickets needed for local or global offices.
Keep wholesale and client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your organization.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM software for wholesale distributors in minutes with AI—no manual configuration needed.

Add pipeline tracking, automated approvals, or territory alerts as your workflows evolve—no rebuild needed.

Start with a CRM, then add vendor portals, dashboards, or inventory forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM software for wholesale distributors is a secure space where your sales team or operations staff can log in to access information, like order history, bulk pricing tiers, inventory updates, and delivery timelines. It keeps all customer relationship data in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a smoother experience for your retail partners and vendors.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM software for wholesale distributors that fits the way your distribution business works. You can describe your sales cycle and distribution logic to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what (such as regional sales territories), and brand it to match your distribution firm. It's quick to get up and running, simple to update, and flexible enough to grow with your SKU count.
You can include a wide range of features in your CRM software for wholesale distributors, depending on what your distribution workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query customer data conversationally, or set up Database AI Agents to perform automated lead scoring or restock predictions.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive warehouse map or bulk order calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automated purchase order approval) that trigger notifications or sync data whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each distributor or sub-agent only sees their own assigned accounts or specific price lists.
- Forms & Data Collection – Capture details with custom forms for new vendor applications, file uploads for tax certificates, and conditional logic.
- Dashboards & Charts – Visualize your CRM software for wholesale distributors performance and sales metrics with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your inventory and accounts with searchable tables, kanban boards for pipeline tracking, and detailed account record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your distribution model changes, it's easy to update the system later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM software for wholesale distributors in Softr by simply describing your requirements—like tracking multi-unit pricing or managing fleet logistics—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your wholesale process, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or regional warehouse departments in a single CRM. Each team member only sees the customer accounts and lead data assigned to them, based on their login and role. This is useful for large-scale distributors, multi-state operations, or any business managing diverse sales territories.
Yes, you can. You don't need to bring your product and customer data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM software for wholesale distributors you build.
But if you already have distributor data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to export data from your ERP or legacy warehouse software. Either way, you have full control over how your data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your wholesale data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM software for wholesale distributors could pull in inventory counts from Softr Databases and customer billing info from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how staff experience your CRM software for wholesale distributors. You can customize the layout, navigation, and lead views to match your internal sales workflow. Each page or block can be shown or hidden based on who's logged in, so every sales rep sees only the accounts relevant to their territory.
You can also set up different user roles—such as sales agent, regional manager, or warehouse admin—and define exactly what each role can view or edit. For example, agents can see only their assigned retail partners, while management can oversee all accounts and quarterly quotas. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing hundreds of SKUs and dozens of accounts in the same app. It helps keep the experience clean, secure, and tailored to each user's job function.
Yes, you can fully white-label your CRM software for wholesale distributors in Softr. You can use your firm's logo, warehouse brand colors, custom fonts, and a custom domain to make the CRM feel like an official internal tool. You can also remove all Softr branding, so your employees and reps only see your company's identity throughout the distribution management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM software for wholesale distributors. You can adjust colors, fonts, spacing, and page structure to match your corporate branding. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your distribution data, you can add different types of blocks:
- Table blocks – to show structured data like inventory lists, invoices, or batch tracking.
- List or Card blocks – to highlight retail partners, regional distributors, or new product launches.
- Detail View – to show one record at a time, such as a full client profile with all past wholesale orders.
- Forms – for submitting new order requests or lead intake.
- Charts – to show sales performance and regional trends.
- Calendar blocks – to display shipment dates or warehouse inspection deadlines.
If your sales processes or SKU structure changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All distributor data is encrypted in transit (TLS) and at rest, and your CRMs are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive pricing or customer leads within your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect proprietary wholesale information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your sensitive wholesale data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your distributor records safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain for a growing distribution business—Softr builds your CRM software for wholesale distributors on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login authentication, secure database hosting, and granular sales permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales and logistics teams to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every single field, Softr's AI Co-Builder creates a CRM software for wholesale distributors on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your distribution database, app layout, and order logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical distribution managers who want to move from a manual process to a custom CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM software for wholesale distributors to the rest of your supply chain stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for credit card payments and Intercom for vendor support. Softr also supports REST API and webhooks for more advanced logistics workflows.
Whether you need to send order data to a third-party shipping provider, trigger re-stock alerts based on threshold actions, or display data from your legacy inventory tool, you can build it into your CRM, without writing code.
Get started free. No setup time, no dev needed. Launch your supply chain tool in under 30 minutes.