Manage client relationships, streamline operations, and enhance engagement with a custom CRM tailored for your fashion business needs.


Create a CRM tailored for your fashion business. Add only the features and views you need, and update your setup as your workflows evolve.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your fashion business.
Empower sales, merchandising, and design teams with the right tools and data. Set up secure logins, user groups, and permissions tailored for the fashion industry.
Give different team roles tailored dashboards, so sales reps, buyers, and designers see what matters to them.
Give different team roles tailored dashboards, so sales reps, buyers, and designers see what matters to them.
Connect with fashion industry tools or automate CRM workflows for tracking orders, samples, and communications.
Access your fashion CRM on any device—stay connected to your pipeline and contacts on the go.
Enable secure logins with Google, email, or SSO, giving your team easy, role-based access to the CRM.
Keep client and business data secure. Softr’s CRM is SOC2 and GDPR compliant with robust access controls.
Let sales teams ask AI for client info or trends—answers appear instantly, right inside your CRM powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your fashion CRM in minutes with drag-and-drop blocks and industry-ready templates.
Add features like inventory tracking or client notes as your fashion business evolves—no rebuild needed.
Start with your CRM, then add showrooms, order forms, or dashboards—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A fashion industry CRM is a secure online platform where designers, brands, showrooms, and retailers can log in to manage and access information like collection updates, order statuses, contacts, and collaboration tools. It keeps all your communication, files, and timelines in one organized space, helping fashion professionals streamline workflows and provide a better experience for their teams, buyers, and partners.
Softr makes it easy to build a fashion industry CRM tailored to your brand or agency’s unique workflow. You can connect existing data from platforms like Airtable, HubSpot, Notion, monday.com, SQL, and more, setting up a system where your team can log in, track collections, manage orders, submit line sheets, and store media assets—all in one place.
There’s no coding required. You can start with a template or build from scratch, customize the layout, manage user access, and brand the CRM to match your company’s style. It’s quick to deploy, easy to update, and flexible enough to grow with your business needs, keeping everything organized and on-brand.
You can add a range of features to your fashion industry CRM, depending on your workflow. Some common options include:
\- User logins – so each brand, showroom, or retailer can access their own dashboard
\- Custom dashboards – to show collection status, sales performance, or upcoming deadlines
\- Forms – for sample requests, order submissions, or feedback from buyers
\- File sharing – for uploading and accessing lookbooks, contracts, or campaign assets
\- Search and filters – to help users quickly find styles, orders, or contacts
\- Tables, lists, and detail views – to display products, orders, or collaboration updates
\- Comments or status updates – to keep communication about samples or orders in one place
\- Charts – to visualize sales, production progress, or inventory
\- Calendar view – for tracking showroom appointments, delivery dates, or fashion events
\- Permissions and roles – so teams, brands, and retailers only see what’s relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can add or adjust features as your fashion business evolves.
No coding is needed. You can build your fashion industry CRM entirely within Softr’s visual editor. Everything from the dashboard layout to user permissions can be customized and updated without any programming experience.
Yes. You can manage multiple brands, retailers, or fashion teams in a single portal. Each user only sees the content and data assigned to them, based on their login and role. This is ideal for agencies, showrooms, or any fashion business working with several collections or partners at once.
Softr supports a wide range of data sources. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same app and display them side by side—so your fashion industry CRM, for example, can pull in data from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your fashion CRM portal. You can customize the layout, navigation, and content to match your brand’s look and operational flow. Each page or block can be shown or hidden based on who’s logged in, so every brand or team member sees only what’s relevant to them.
You can also set up different user roles, such as brand manager, showroom rep, or internal team—defining exactly what each role can view or edit. For example, brands can see only their own line sheets or sales data, while internal staff can manage all records. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially useful when you’re managing multiple brands, teams, or collections in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to import your existing contacts or product catalogs to start building with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any fashion CRM application you create.
But if you already keep track of designs, orders, or contacts in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in data from other sources. Either way, you have full control over how your data is organized and displayed in your CRM portal.
Yes, you can fully white-label your fashion industry CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless extension of your fashion label or agency. You also have the option to remove all Softr branding, so your designers, buyers, or retail partners only see your company’s identity throughout the experience.
Yes, you can. Softr gives you extensive flexibility to control both the design and layout of your fashion industry CRM. You can adjust colors, fonts, spacing, and page structure to match your brand’s look. You can choose how each page is arranged, decide where different blocks go, and set what different user roles—like showroom reps, sales managers, or brand partners—see when they log in.
To organize your apparel data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like inventory lists, order pipelines, or collection tracking
\- List or Card blocks – to highlight designer profiles, lookbooks, or contact lists
\- Detail View – to show one record at a time, like a buyer dashboard
\- Forms – for submitting sample requests or order details
\- Charts – to display sales trends or production stats
\- Calendar blocks – to track upcoming fashion events or production deadlines
If your workflow or design needs change, it’s easy to make updates anytime in the visual builder.
Softr is built with security at its core. All data is encrypted in transit (TLS) and at rest, and your fashion industry CRM is hosted on secure, reliable infrastructure. With Softr, you have full control over who can see and edit data within your CRM. You can set up role-based permissions, manage users directly within your data source, apply visibility rules, and enforce global restrictions to safeguard sensitive information such as buyer details, supplier agreements, and collection notes.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your permissions. You always control who views or edits your data.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your fashion industry CRM needs more users or advanced features, you can explore Softr’s paid plans, which scale to support larger teams, more integrations, and additional capabilities. Here’s more info on pricing: <http://softr.io/pricing>
Softr is designed to make it easy to build robust, user-facing apps—like fashion industry CRMs, showrooms, or supplier portals—without coding or depending on developers. What makes Softr stand out is how quickly you can go from concept to working CRM, and how smoothly it connects with your existing fashion data.
Unlike some no-code tools focused on mobile apps (like Glide) or built for technical users (like Retool), Softr is made for non-technical teams who want full visual control over their CRM’s layout, user experience, and permissions. You can build on real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create branded, secure CRMs that your team or partners can log into.
You can customize every detail visually—from content and design to user access. With built-in features like user roles, forms, conditional logic, and API support, there’s no need to stitch together multiple tools to launch a polished solution.
Yes. Softr supports a wide range of integrations, so you can connect your fashion industry CRM to the rest of your workflow. You can sync with tools like Stripe for payments, Intercom for communications, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to send order updates to production teams, trigger automations based on new buyer signups, or display real-time data from your inventory system, you can build all of this into your CRM—no coding required.