Track leads, manage creative assets, and automate feedback in an AI-powered CRM built with AI to fit your studio's unique workflow.




Customize a CRM for designers that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect design assets, client contracts, and project data from Airtable or Google Sheets—or manage everything in Softr Databases. Create one source of truth for your business.
Give each designer and client the right views and access in a branded CRM. Set up secure logins, user groups, and granular permissions—no dev work needed.
Softr apps are mobile-ready by default. Access your designs and client data on site or at the studio via a downloadable PWA app.
Softr apps are mobile-ready by default. Access your designs and client data on site or at the studio via a downloadable PWA app.
Build native automations with Softr Workflows to handle project notifications, status updates, and automated feedback requests instantly.
Provide separate logins for lead designers, freelancers, and clients, ensuring each user group sees a personalized dashboard tailored to them.
Apply rules to different user groups. Customize who can view, edit, or upload creative assets at even the most granular project level.
Protect sensitive client information and intellectual property from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for designers in minutes with AI—no manual setup or complex database configuration needed.

Add features like asset management, automated design feedback, or billing as your agency grows—no rebuild needed.

Start with a CRM, then add client portals or dashboards—all in one place, with no extra subscription costs.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for designers is a secure space where your creative studio or freelance business can manage client relationships, project scopes, and feedback loops. It keeps all design assets, contact details, and project timelines in one place, so you don't have to rely on scattered emails or disorganized spreadsheets. This makes it easier to stay organized and provide a more professional experience for your clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for designers that fits the unique workflow of a creative professional. You can describe your needs—like tracking mood boards, project phases, or client approvals—to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your design aesthetic. It's quick to get up and running, simple to update, and flexible enough to grow with your client list.
You can include a wide range of features in your CRM for designers, depending on what your creative process looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let you query your design project data conversationally, or set up Database AI Agents to generate design briefs or perform initial research on prospect industries.
- Vibe Coding Blocks – Build custom UI elements—like an interactive portfolio gallery or a visual asset previewer—using the AI Code block to "vibe code" exactly what your creative workflow requires.
- Softr Workflows – Build native automations (like an automatic Slack ping when a client approves a design mockup) that trigger notifications or sync data whenever a project status is updated.
- User Portals & Logins – Securely manage access so each client only sees their own project files and revision history.
- Forms & Data Collection – Capture project requirements with custom design inquiry forms, file uploads for inspiration, and conditional logic.
- Dashboards & Charts – Visualize your sales pipeline and monthly revenue with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your client list with searchable tables, kanban boards for project stages, and detailed record views for every contact.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for designers in Softr by simply describing your requirements—like tracking font preferences and brand guidelines—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like client authentication, database logic, and asset security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your clients and collaborators instantly.
Yes. You can manage multiple clients or design teams in a single CRM. Each client only sees the project deliverables and brand assets assigned to them, based on their login and role. This is useful for design agencies or freelance studios managing dozens of stakeholders simultaneously.
Yes, you can. You don't need to bring your designer database from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM application you build.
But if you already have project data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in contact data from other sources. Either way, you have full control over how your client and project records are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM for designers, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your leads or project data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your app could pull in contact details from HubSpot and project assets from Softr Databases at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM for designers. You can customize the layout, navigation, and content to match your brand and creative workflow. Each page or block can be shown or hidden based on who's logged in, so every client sees only the mockups and invoices relevant to them.
You can also set up different user roles, such as client, contractor, or lead designer—and define exactly what each role can view or edit. For example, clients can view and comment on designs, while lead designers can manage all project milestones. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple creative projects in the same app. It helps keep the experience clean, professional, and tailored to each stakeholder.
Yes, you can fully white-label your CRM for designers in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your creative studio. You can also remove all Softr branding, so your clients only see your design agency's identity throughout the experience.
Yes, you can. As a designer, you know aesthetics matter, and Softr gives you a lot of flexibility to control both the design and layout of your CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your creative data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like project milestones or invoice logs
- List or Card blocks – to highlight things like portfolio inspirations or client profiles
- Detail View – to show one record at a time, like a specific project dashboard
- Forms – for project intake or design feedback collection
- Charts – to show business growth or project success rates
- Calendar blocks – to display delivery deadlines and meeting dates
If your design process or branding needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All creative data is encrypted in transit (TLS) and at rest, and your CRMs are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client contracts across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your design data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for designers on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure asset hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your creative studio to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require complex manual configuration, Softr's AI Co-Builder creates a CRM for designers on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, app, and logic in minutes, then use visual controls for precise editing of your UI. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for designers who want to move from creative prototype to a live production tool on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for designers to the rest of your creative stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for project deposits and Intercom for client support. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send project updates to another system, trigger Slack alerts based on client feedback, or display data from Figma or Miro inside your app, you can build it into your CRM without writing code.
Describe your studio's workflow and Softr's AI builds your CRM in minutes. Get started for free today.