Manage leads and sync contacts in an AI-powered AWS CRM built with AI that you customize to fit your IT services firm's workflow.


Customize an AWS CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.






Connect AWS databases, spreadsheets, and existing sales tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give your sales and support teams tailored dashboards, so each role sees just the accounts and pipeline stages they need to manage.
Give your sales and support teams tailored dashboards, so each role sees just the accounts and pipeline stages they need to manage.
Streamline your sales process with Softr Workflows. Trigger native notifications for follow-ups or deal status changes to keep operations running smoothly.
Access and update your AWS CRM on the go. View client details and log communications from any mobile device out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to the CRM—no IT tickets needed.
Keep sales and infrastructure data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your AWS CRM in minutes with AI. No dev time or complex configuration—just describe your sales process.

Add features like pipeline tracking, deal insights, or automated tasks as your needs evolve—no rebuild needed.

Start with a CRM, then add partner portals, dashboards, or forms—all in one place with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An AWS CRM is a secure internal system or customer portal built to manage your sales pipeline, customer interactions, and lead data while leveraging AWS for reliable infrastructure or data storage. It acts as a centralized dashboard for your sales team, replacing fragmented spreadsheets and messy email chains with a structured environment for tracking deals and account history.
Softr is the first AI-native platform for building business software, making it the fastest way to build an AWS CRM that matches your specific sales cycle. By using the AI Co-Builder, you can describe your sales process and instantly generate the lead management database, pipeline views, and permissions logic—all fully connected and secure.
You don't need to be a cloud architect or coder. You can generate your app with AI, use a sales template, or build from scratch. Your data can live in Softr Databases or pull directly from external sources like Airtable or SQL databases hosted on AWS. You have full visual control to brand the CRM, define who can see specific deal sizes, and adjust layouts as your sales team grows.
You can include a wide range of features in your AWS CRM to optimize your sales workflow. A high-performing CRM typically blends standard data management with AI intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query customer history via chat, or set up Database AI Agents to perform automated lead scoring or market research based on company names.
- Vibe Coding Blocks – Create custom UI components, such as a specialized ROI calculator or a custom sales territory map, using the AI Code block to "vibe code" the exact functionality you need.
- Softr Workflows – Build native automations, like sending a Slack notification when a deal moves to the "Negotiation" stage or triggering a follow-up task for the account manager.
- User Portals & Logins – Securely manage access so account executives only see their assigned leads, while sales directors see the full regional pipeline.
- Forms & Data Collection – Capture inbound leads with custom discovery forms including file uploads for RFPs.
- Dashboards & Charts – Visualize your sales performance, monthly recurring revenue, and conversion rates with real-time charts.
- Lists & Advanced Filtering – Manage your sales funnel with searchable tables or kanban boards that filter leads by status or deal value.
Everything is drag-and-drop, and if you need a unique sales tool, the Vibe Coding block can generate it for you using AI.
Vibe coding allows you to move at the speed of thought to build the exact sales tools you need. You can "vibe code" an AWS CRM in Softr by describing your ideal sales funnel and data requirements to the AI Co-Builder. Softr then generates a professional-grade CRM on a resilient, secure foundation.
Unlike other tools that generate raw code that breaks easily, Softr handles the heavy lifting—like AWS-level security, user authentication, and relational database logic—natively. You get the speed of AI generation without the risk of managing raw code. You describe the workflow, Softr builds the CRM, and your sales team can start closing deals immediately.
Yes. You can manage multiple sales teams, regional departments, or even external channel partners within a single AWS CRM. Each user only sees the accounts and deal data assigned to them based on their roles and permissions. This is ideal for global organizations that need strict data silos between different business units while maintaining a central headquarters view.
Yes, you can. You don't need an existing database to start building your AWS CRM. If you're starting from scratch, Softr Databases is built into the platform and provides a professional, relational structure for managing contacts, companies, and opportunities.
If you do have data residing in AWS-hosted SQL databases, Airtable, or Google Sheets, you can connect those as well. You can also use the REST API connector to sync with other sales tools. You have total creative control over how your sales data is organized and presented.
Softr Databases is the recommended relational data source for your AWS CRM, offering high performance, instant automation triggers, and a fast user experience.
If your organization stores data in the AWS ecosystem or elsewhere, Softr connects to over 17 external sources. You can pull sales records from BigQuery, PostgreSQL, Airtable, HubSpot, or SmartSuite. You can even mix data sources into one app—for example, pulling customer balance data from an SQL database while managing daily sales tasks in Softr Databases. Most sources support real-time, two-way sync.
Yes, Softr gives you precise control over how your sales team interacts with the AWS CRM. You can customize every page and navigation element to fit your specific sales methodology. Blocks can be shown or hidden based on the user's seniority, ensuring sensitive financial data is only visible to management.
You can set up various roles—such as BDR, Account Executive, or Sales Operations Manager—and define exactly what each can view or edit. For instance, a BDR might only have permission to create new leads, while an AE can update deal stages for their own accounts. This ensures your CRM remains a secure and efficient environment focused on the right data for the right people.
Yes, you can fully white-label your AWS CRM. You can incorporate your corporate logo, brand colors, custom typography, and host it on your own custom domain (e.g., crm.yourcompany.com). This provides a professional and seamless experience for your employees and partners, with all Softr branding removed.
Yes, Softr offers extensive flexibility regarding the design and layout of your AWS CRM. You can modify spacing, colors, and the general structure of the app visually. You can choose specific blocks to represent your data effectively:
- Table blocks – to track detailed lead lists or audit trails
- List or Card blocks – for a visual gallery of key accounts or team members
- Detail View – to provide a comprehensive look at a single lead's journey
- Forms – for quick entry of meeting notes or new contacts
- Charts – to track sales quotas versus actual revenue
- Calendar blocks – to manage follow-up dates and pipeline deadlines
Updates can be made instantly in the visual builder whenever your sales process evolves.
Softr is engineered with enterprise-grade security. All data is encrypted using TLS in transit and at rest, and apps are hosted on world-class, reliable infrastructure. Your AWS CRM allows you to implement strict role-based access control, ensuring your lead and client data is protected.
For apps using Softr Databases, data is stored in a secure environment with SOC 2 Type II compliance and European hosting. If you connect your CRM to an external data source like an AWS-hosted PostgreSQL database, Softr merely displays that data in real-time based on your settings without storing it. You maintain absolute control over your sales information and user access levels.
It is a fully production-ready application. Unlike experimental AI tools that only "vibe code" brittle, unmaintained scripts, Softr builds your AWS CRM on a battle-tested, business-grade architecture.
Softr manages the complex engineering—such as secure authentication, hosting, and granular permissions—natively. This eliminates the "Day Two" problem of AI apps; you get the benefit of instant generation without the burden of maintaining raw code. Your CRM is scalable and ready for high-volume sales activity from the moment it is generated.
Softr is the first AI-native platform specifically built for business software. While other tools either require manual, complex configuration or generate fragile, custom code, Softr's AI Co-Builder creates an AWS CRM on top of a secure, production-ready foundation.
It offers a unique hybrid advantage: use AI to generate your sales database and app logic in minutes, then use visual drag-and-drop tools to refine the design. You get the speed of AI combined with the reliability of established business infrastructure like built-in auth and roles. It is perfect for sales leaders who need to deploy a custom CRM without waiting for IT resources.
Yes. Softr supports powerful native workflows and a vast library of integrations to connect your AWS CRM to your entire software stack. You can automate tasks like lead assignment using Softr Workflows or integrate with Stripe for payment tracking and Intercom for customer support sync. Softr also provides a REST API and webhooks for more complex enterprise integrations. This allows you to trigger automations based on deal status changes or user interactions without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started free. No setup time, no dev needed.