Monitor client interactions, analyze sales data, and optimize workflows with a customizable CRM dashboard tailored to your business needs.


Create a CRM dashboard with only the features and views your team relies on. Adjust and expand it easily as your customer processes change.
Connect spreadsheets, CRMs, and support systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your customer interactions.
Empower your sales, support, and management teams with a secure CRM dashboard. Set up user groups, permissions, and automation—no IT required.
Give sales reps, managers, and support staff tailored dashboards so each role sees only the contacts and leads they need.
Give sales reps, managers, and support staff tailored dashboards so each role sees only the contacts and leads they need.
Connect with tools like Make, Zapier, or N8N to automate lead assignments, updates, and follow-ups.
Access and update your CRM dashboard from anywhere. Mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to CRM tools.
Keep customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
Sales teams can ask AI for lead info, deal updates, or contact details—answers appear instantly within your CRM dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your CRM dashboard in minutes with ready-made templates and intuitive drag-and-drop blocks.
Add pipeline views, custom fields, or automations as your customer management needs change.
Start with your CRM dashboard, then add client portals, reports, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A customer relationship management (CRM) dashboard is a centralized platform where your team can securely access and manage customer data, track interactions, monitor sales pipelines, and oversee key account activities. It consolidates all your customer information in one place, making it easier to stay organized, improve collaboration, and deliver a better experience to your clients and colleagues.
Softr makes it simple to create a CRM dashboard tailored to your team’s workflow. You can connect your existing data sources, like Airtable, Hubspot, Notion, monday.com, SQL, and more, and set up a dashboard where your team can log in, view customer records, track deals and tasks, and update contact information—all in one place.
No coding is required. You can start from a template or build your own, customize layouts, control access for different team members, and apply your company’s branding. It’s quick to launch, easy to update, and flexible enough to grow with your organization’s needs, helping everyone stay on top of customer relationships.
You can include a wide variety of features in your CRM dashboard, depending on your team’s needs. Some of the most common features are:
\- User logins – so each team member can access their accounts and assigned leads
\- Custom dashboards – to display sales pipelines, customer activity, or performance metrics
\- Forms – for capturing new leads or updating client information
\- File sharing – to upload and manage customer contracts or proposals
\- Search and filters – for quickly locating customer records or opportunities
\- Tables, lists, and detail views – to organize contacts, deals, or tasks
\- Comments or status updates – to keep everyone aligned on customer interactions
\- Charts – to visualize sales trends or key KPIs
\- Calendar view – for tracking follow-ups, meetings, or deadlines
\- Permissions and roles – so different team members see only what’s relevant to them
All features are built with Softr’s drag-and-drop blocks, so you don’t need to write code. You can easily modify the dashboard as your processes evolve.
No coding is needed. You can create your CRM dashboard entirely with Softr’s visual editor. Everything from layout to user roles can be customized without writing a single line of code.
Yes. You can manage multiple client accounts, sales teams, or departments within the same customer relationship management (crm) dashboard. Each user only sees the records and information assigned to them, depending on their login and role. This is especially helpful for organizations that need to oversee different customers, leads, or sales teams all in one place.
Softr supports a wide variety of data sources for your CRM dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect to other systems using the REST API.
You’re not limited to a single source. Multiple data sources can be integrated into the same CRM dashboard, allowing you to display information from several platforms side by side. Most connections support real-time, two-way sync, so updates in your dashboard or the source system are always kept in sync.
Yes, Softr gives you complete control over how users interact with your CRM dashboard. You can tailor the layout, navigation, and content to match your workflow and branding. Each page or block can be displayed or hidden based on the user's role, so sales reps, managers, or external partners see only what’s relevant to them.
You can define specific user roles, such as sales manager, team member, or external consultant, and choose exactly what each role can view or update. For example, a sales rep might see only their assigned leads, while a manager can access all customer records. You can also set up personalized views by filtering CRM data based on the logged-in user.
This level of customization is especially valuable for organizations that handle multiple users, teams, or customer segments in the same dashboard. It helps keep the experience organized, secure, and personalized for each user.
Yes, you can. You don’t need to import your CRM data from another tool to start building with Softr. If you’re starting from scratch, you can use Softr Databases, which are built into the platform and integrate seamlessly with your CRM dashboard.
If you already have customer data in platforms like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. Either way, you have full control over how your CRM records and contacts are structured and displayed in your dashboard.
Yes, you can fully white-label your CRM dashboard in Softr. You can apply your own logo, brand colors, fonts, and custom domain so that the dashboard feels like a seamless extension of your organization. You can also remove all Softr branding, ensuring that your team and stakeholders only see your company’s identity throughout the CRM experience.
Absolutely! Softr gives you plenty of flexibility to customize both the design and layout of your CRM dashboard. You can adjust colors, fonts, spacing, and page structure to suit your brand guidelines. You can arrange the dashboard pages however you like, choose which blocks go where, and determine what different user roles see when they log in.
To showcase your CRM data, you can use different types of blocks depending on your needs:
\- Table blocks – to display structured information like contacts, deals, or sales pipelines
\- List or Card blocks – to highlight leads, tasks, or key accounts
\- Detail View – to show details of a single contact or deal
\- Forms – to collect new lead information
\- Charts – for visualizing sales performance or activities
\- Calendar blocks – to track follow-up dates and meetings
If your requirements change, you can easily update the dashboard in the visual builder.
Softr is designed with security as a priority. All data is encrypted in transit (TLS) and at rest, and your CRM dashboard is hosted on secure, reliable infrastructure. Softr also gives you full control over access—set up role-based permissions, manage users within your data source, use visibility rules, and apply restrictions to safeguard sensitive CRM information.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your CRM data—it simply displays it in real time according to your access settings. You remain in control of who can view or edit your CRM records.
Softr also follows industry best practices for authentication, access control, and platform monitoring to keep your information protected.
You can get started for free. Softr’s Free plan lets you publish one app—such as your CRM dashboard—with up to 10 app users and 2 user groups, and it supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM dashboard needs more users or features, you can explore the paid plans to find the best fit for your team: <http://softr.io/pricing>
Softr is built to help you quickly create powerful, user-friendly apps—like CRM dashboards, client portals, and internal tools—without writing code or relying on developers. What makes Softr unique is how fast you can go from concept to a live CRM dashboard, and how easily you can connect to your existing data sources.
Unlike other no-code tools that may focus on mobile apps (like Glide) or are tailored for developers (like Retool), Softr is made for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create branded, secure dashboards for your team.
Everything is customizable—from content and design to user roles and permissions. Since Softr includes user management, forms, conditional logic, and API support out of the box, you don’t need to piece together multiple tools to launch a fully functional CRM dashboard.
Yes! Softr supports a variety of integrations so you can connect your CRM dashboard to the rest of your workflow. You can integrate with services like Stripe for payments, Intercom for communication, and automate CRM processes using Zapier, Make, or N8N. Softr also supports REST APIs and webhooks for more advanced integrations.
Whether you want to push CRM data to another tool, trigger automations based on actions in your dashboard, or pull in information from external sources, you can set this up directly in Softr—no coding required.