What does CRM stand for?
CRM stands for customer relationship management. It’s a platform that allows you to keep all your contacts in the same place, reach out to them through email, phone, or chat, and keep track of communication analytics.
What is CRM and how does it work?
A CRM is a software solution that lets you manage your contacts or leads and work them throughout your sales funnel to close deals. Depending on the CRM platform, you’ll be able to reach out via different channels (email, phone, social media, chat).
What are the 4 types of CRM?
There are four different types of CRM platforms:
- Operational CRM: helps you streamline administrative and client-facing tasks.
- Analytical CRM: uses your internal and external business data to come up with insights and AI forecasted predictions.
- Marketing CRM: one of the most common ones. Helps brands connect with online leads through different marketing channels.
- Collaborative CRM: this is an all-in-one solution that allows users to keep and manage sales, support, and marketing log together.