Manage listings, track leads, and automate alerts in an AI-powered CRM built with AI you customize to fit your agency's property workflow.




Customize your Monday.com real estate CRM setup with the exact lead stages and property views your team needs. Add features as your business grows.






Connect Monday.com, spreadsheets, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your real estate business.
Give agents and clients the right views and access in a branded portal. Set up secure logins, user groups, and granular permissions for every listing.
Your CRM is mobile-ready for agents in the field. Turn it into a downloadable app in one click to manage listings and leads from any property site.
Your CRM is mobile-ready for agents in the field. Turn it into a downloadable app in one click to manage listings and leads from any property site.
Build native automations to handle lead notifications, listing status updates, and automated alerts whenever property records are changed.
Provide separate logins for agents, buyers, and sellers. Create personalized dashboards and tracking views for every role in your real estate agency.
Apply rules for different agent levels. Customize who sees specific lead contact info and which financial actions they can take at a granular level.
Protect client and property information from security threats. Softr is fully compliant with SOC2 and GDPR regulations for total peace of mind.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your Monday.com real estate CRM in minutes with AI. No dev time needed—just describe your property workflow.

Add features like lead scoring, appointment scheduling, or automated status alerts as your agency grows.

Start with a CRM, then add client document portals or agent dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A monday.com real estate CRM is a secure space where your agents, brokers, or administrative team members can log in to access critical property information, lead updates, contract files, and closing timelines. It keeps all transaction communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets to track listings. This makes it easier to stay organized and provide a better experience for both your team and your buyers.
Softr is the first AI-native platform for building business software. It makes it easy to build a monday.com real estate CRM that fits the specific way your brokerage operates. You can describe your needs to the AI Co-Builder to instantly generate your database, property listing pages, and lead tracking logic—already connected to your monday.com boards and fully secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can connect external tools like monday.com, Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which agent sees which lead, and brand it to match your real estate agency. It's quick to get up and running, simple to update, and flexible enough to grow with your property portfolio.
You can include a wide range of features in your monday.com real estate CRM, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their listing data conversationally, or set up Database AI Agents to generate property descriptions based on listing attributes automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic mortgage calculator or an interactive floor plan viewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email trigger when a closing date is set) that sync data to your monday.com boards whenever a deal status is updated.
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific property contracts.
- Forms & Data Collection – Capture buyer inquiries or seller intake details with custom forms, image uploads, and conditional logic.
- Dashboards & Charts – Visualize your real estate performance and sales KPIs with real-time charts showing commission trends and inventory levels.
- Lists & Advanced Filtering – Display and manage your listings with searchable tables, map views, and detailed record pages for every property.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your property business. You can "vibe code" a monday.com real estate CRM in Softr by simply describing your requirements—like tracking open house feedback or commission splits—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like agent authentication, monday.com API logic, and data security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your agents or clients instantly.
Yes. You can manage multiple sales teams or departments, such as residential, commercial, and property management, in a single CRM. Each user only sees the properties and lead data assigned to them, based on their login and role. This is useful for large brokerages or agencies working across multiple territories or asset classes.
Yes, you can. You don't need to bring your property data from somewhere else to start building with Softr. If you're starting a new agency from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have property and lead data in tools like monday.com, Airtable, Google Sheets, HubSpot, Notion, Coda, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from local MLS feeds. Either way, you have full control over how your real estate data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for large property databases, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to monday.com, Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in property listings from Softr Databases and lead contact info from monday.com or HubSpot at once. Most sources support real-time, two-way sync, so any changes made by an agent in the app stay in sync automatically.
Yes, Softr gives you full control over how your agents experience your monday.com real estate CRM. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the listings relevant to their specific region.
You can also set up different user roles, such as junior agent, broker, or administrator—and define exactly what each role can view or edit. For example, junior agents can see only their assigned leads, while brokers can manage all agency records and commission reports. You can also create personalized views by filtering listing data based on the logged-in user.
This level of customization is especially useful when you're managing multiple offices or complex deal pipelines in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your monday.com real estate CRM in Softr. You can use your agency's logo, brand colors, fonts, and a custom domain to make the CRM feel like a natural extension of your brokerage. You can also remove all Softr branding, so your agents and clients only see your company's identity throughout the property search or transaction experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your real estate software. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each page is laid out, decide which blocks go where, and set what different staff members see when they log in.
To display your real estate data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like transaction history, listings, or commission logs
- List or Card blocks – to highlight properties with large images, agent profiles, or community resources
- Detail View – to show one record at a time, like a deep-dive property page or a buyer profile
- Forms – for listing entry and lead capture
- Charts – to show monthly sales volume and inventory health
- Calendar blocks – to display showing schedules and closing deadlines
If your agency's needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All property and lead data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive financial details in your app. You can set up role-based permissions, manage users directly within your monday.com boards, set visibility rules, and apply global restrictions to protect sensitive client records across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external data sources like monday.com, Airtable, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit listing information.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain for a growing real estate business—Softr builds your monday.com real estate CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure property hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every monday.com field, Softr's AI Co-Builder creates CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your property database, front-end app, and logic in minutes, then use visual controls for precise branding. You get the speed of AI with the reliability of business-grade infrastructure (real estate specific auth, roles, and permissions) already built-in. It's designed for non-technical real estate professionals who want to move from listing concept to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM to the rest of your real estate tech stack. You can automate tasks using Softr Workflows, or sync with tools like monday.com, Stripe for deposits, and Intercom for buyer chat. Softr also supports REST API and webhooks for more advanced property management workflows.
Whether you need to send lease data to another system, trigger automated viewing reminders based on agent actions, or display data from external MLS tools, you can build it into your CRM, without writing code.
Go from idea to a live Monday.com real estate CRM in under an hour. Get started for free, no dev needed.