CRM

Build a simple CRM tailored to your team

Generate a clean sales database, track pipeline stages, and automate follow-ups in minutes, without code.

Screenshot of a simple CRM interface displaying a sales pipeline board, lead contact cards, follow-up task lists, and deal value charts.
simple crm mobile ui
Loved by 1 million+ teams around the globe
Data Management

Unify your pipeline data in real time

Connect Google Sheets, Airtable, or HubSpot with real-time sync, or manage accounts directly in Softr Databases. Keep deal context in one secure location.

Explore all data sources
Power

Custom access for every team, with built-in security.

Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions, no dev work needed.

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Advanced permissions

Give account executives, SDRs, and managers tailored views, so each team member focuses on their active leads.

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User groups

Give account executives, SDRs, and managers tailored views, so each team member focuses on their active leads.

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Automations

Streamline sales follow-ups with Softr Workflows. Trigger automated task reminders and deal status updates as leads progress.

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Works on any device

Access contact records and update pipeline stages on the go. Every custom CRM is fully mobile-ready out of the box.

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Easy, secure logins

Use Google, email, or SSO logins to give your sales team instant access without creating IT overhead.

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Security

Protect valuable prospect data and interaction histories with SOC2 compliance and precise field-level privacy settings.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building simple crm

Easy, fast setup

Build your CRM in minutes with AI. No dev time needed, just describe your pipeline and fields.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add pipeline stages, track new deal metrics, or integrate tools as your sales team grows.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage leads, log interactions, and visualize performance in one place with no extra seat fees.

How it works

Generate a fully custom simple CRM with AI in minutes

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

Customer Love

The go-to platform for business operations

Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.

Frequently asked questions

What is a simple CRM?
What are the benefits of building a simple CRM with Softr?
What types of features can I build into my simple CRM?
How can I "vibe code" a simple CRM with Softr?
Can I manage multiple teams in the same simple CRM?
Can I use Softr if I don't already have my data in another tool?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I white-label my simple CRM in Softr, including using my own branding?
Can I customize the design and layout of my simple CRM?
How secure is my data in Softr apps?
Is the AI-generated simple CRM production-ready or just a prototype?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your simple CRM in minutes

Describe your sales pipeline and let AI generate a clear, customized CRM for your team.