Generate a clean sales database, track pipeline stages, and automate follow-ups in minutes, without code.


Customize lead views, contact records, and task reminders. Add custom deal fields and tracking steps as your sales process expands.





Connect Google Sheets, Airtable, or HubSpot with real-time sync, or manage accounts directly in Softr Databases. Keep deal context in one secure location.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions, no dev work needed.
Give account executives, SDRs, and managers tailored views, so each team member focuses on their active leads.
Give account executives, SDRs, and managers tailored views, so each team member focuses on their active leads.
Streamline sales follow-ups with Softr Workflows. Trigger automated task reminders and deal status updates as leads progress.
Access contact records and update pipeline stages on the go. Every custom CRM is fully mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team instant access without creating IT overhead.
Protect valuable prospect data and interaction histories with SOC2 compliance and precise field-level privacy settings.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM in minutes with AI. No dev time needed, just describe your pipeline and fields.

Add pipeline stages, track new deal metrics, or integrate tools as your sales team grows.

Manage leads, log interactions, and visualize performance in one place with no extra seat fees.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A simple CRM is a streamlined, central space where your team manages prospect leads, active deals, and customer account histories without complex enterprise bloat. Instead of tracking sales conversations across scattered inbox threads and loose spreadsheets, reps log in to update deal stages, review meeting notes, and store contact details. It gives your sales team one clear view of every opportunity in your pipeline.
Softr is an AI app builder for business software that turns your lead management process into a functional application in minutes. You simply describe your sales pipeline in plain language, and the AI generates your lead database, visual deal boards, and record views automatically. There is no code required at any step. You can launch using the native Softr Databases or plug into external software like Google Sheets, Airtable, or HubSpot. Softr gives you total visual control over page layouts, rep permissions, and branding, ensuring your team gets a tailored sales portal without paying for bloated software seats.
You can assemble a tailored sales workspace using drag-and-drop components designed for deal management:
- **In-App AI Capabilities:** Use Database AI Agents to automatically qualify incoming leads, clean phone numbers, or summarize sales call logs directly inside your pipeline records.
- **Custom Vibe Coding Components:** Generate bespoke interactive UI elements, such as a custom commission calculator or visual pipeline health bar, using simple AI prompts.
- **Softr Workflows:** Run native automations triggered on button clicks or stage updates, such as automatically sending a follow-up email draft when a lead shifts to 'Proposal Sent'.
- **Access Controls and Logins:** Restrict view rights so account executives see only their assigned deals, while sales directors monitor global revenue charts.
- **Dynamic Interfaces:** Build customizable forms for dynamic inquiry submission, interactive kanban boards for pipeline stages, and detail pages for call logging.
Vibe coding with Softr means describing your sales flow in conversational sentences and letting AI handle the build. You state the pipeline stages, contact fields, and team roles you need, and the builder outputs a functioning app. Pure vibe coding tools spit out raw, fragile scripts that tend to break when your deal volume grows or when permission rules get complex. Softr avoids this Day Two breakdown by handling core requirements like user login, role assignment, and database security natively. You get rapid creation on a stable framework that you can edit visually.
A single application easily handles multi-team structures. Field reps, enterprise account executives, and customer success managers can all log into the same system while seeing only the accounts assigned to their specific group.
You do not need an existing database or spreadsheet to get started. Softr Databases is built right into the platform, giving you an immediate relational backend to store company contacts, deal values, and communication logs. If you do happen to store prospect rows in Google Sheets, Airtable, HubSpot, Notion, Coda, monday.com, or SQL, you can connect those tools in a few clicks. You retain complete authority over how your lead fields are organized and displayed.
Softr Databases is the native relational option for your backend. Because it lives directly inside the platform, it delivers the fastest load times for large contact lists and immediate automation execution. If your team relies on external tools, Softr connects seamlessly to 21+ external data sources. You can link Airtable bases, Google Sheets, HubSpot contacts, SmartSuite tables, or BigQuery data warehouses. You can even combine multiple sources within one app, keeping records synced in real time across systems.
You maintain total authority over app layout, navigation links, and record access. Any page block can be shown or hidden based on the user group of the logged-in rep. For example, junior reps can be set to view and edit only their assigned leads, while sales managers hold elevated permissions to adjust contract values, reassign accounts, or view company-wide performance metrics across all pipeline stages.
Full white-labeling lets you brand the portal with your company logo, custom domain, primary colors, and typography. Removing default platform branding keeps the software looking completely native to your company when sales representatives or external brokers log in.
Every layout component can be adjusted visually to fit how your team sells:
- **Kanban Blocks:** Display leads visually organized by deal stage, from initial outreach to closed-won.
- **Table and List Blocks:** Review high-density contact directories with multi-variable search and filter bars.
- **Detail Views:** Open comprehensive account records showing past activity logs, linked contacts, and contract files.
- **Form Blocks:** Capture new lead inquiries with conditional fields and file attachment capabilities.
- **Chart Blocks:** Track monthly recurring revenue, deal conversion ratios, and team activity metrics.
Your commercial data is encrypted both in transit with TLS and at rest on secure cloud infrastructure. When using Softr Databases, your account details and lead histories are hosted in Europe (Germany) on a SOC 2 Type II compliant environment. When connecting external tools like HubSpot or Google Sheets, Softr acts as a secure presentation layer, streaming records live according to your visibility rules without storing the underlying database assets on our servers. Detailed access rules ensure confidential agreement terms remain invisible to unauthorized personnel.
The generated app is completely production-ready for daily commercial use. Generic vibe coding environments often create disposable prototypes that lack proper field validation and user access controls. Softr builds your app on top of established business-grade infrastructure. Crucial functional layers like user authentication, row-level access rules, and reliable database hosting are handled natively. Your sales team can track real prospects, upload actual contracts, and close deals safely from day one.
Softr combines AI speed with traditional visual control. Pure vibe coding utilities generate custom scripts that are notoriously difficult to update or secure over time. Traditional no-code app platforms force you to build every record field, page list, and form manually over long hours. Softr balances both methods by generating your database structure, pages, and basic business logic in minutes using AI prompts, then giving you a visual editor to polish layouts and fine-tune team permissions without touching code.
Native workflows handle recurring sales operations automatically. You can build rules that trigger instant email notifications when a high-value opportunity enters the pipeline or update lead statuses upon form submission. Built-in integrations connect directly with tools like Stripe for transaction data and Intercom for customer support records. Webhooks and REST API connections allow you to send lead data out to marketing automation tools or sync deal updates across external systems without manual data entry.
Describe your sales pipeline and let AI generate a clear, customized CRM for your team.