Track conversion and performance in an AI-powered CRM reporting software built with AI you customize to fit your sales workflow.


Customize a CRM reporting software that looks sleek out of the box. Add only the charts and views you need, and iterate as your data evolves.




Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right data and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each rep sees their own performance while managers see the whole team.
Give different team members tailored access and dashboards, so each rep sees their own performance while managers see the whole team.
Streamline your reporting with Softr Workflows. Trigger native notifications or data updates based on sales actions to keep records current.
Access and update your CRM reporting software on the go. All dashboards and reports are mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access—no IT tickets or manual onboarding needed.
Keep sensitive sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every table and record level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM reporting software in minutes with AI—no manual configuration or complex setup needed.

Add features like pipeline tracking, revenue attribution, or leaderboards as your team grows—no rebuild needed.

Start with reporting, then add client portals or internal tools—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM reporting software is a secure space where your sales team or management can log in to access critical business insights, like sales performance, conversion rates, and revenue forecasts. It keeps all your customer data and KPIs in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets to understand your pipeline. This makes it easier to stay organized and provide a better experience for your decision-makers.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM reporting software that fits the way your sales process works. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, analytics pages, and visualization logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see which metrics, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your data needs.
You can include a wide range of features in your CRM reporting software, depending on what your sales workflow looks like. A great CRM reporting software app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query their sales data conversationally, or set up Database AI Agents to perform lead scoring or automated market research.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic sales leaderboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an alert for high-value deal status changes) that trigger notifications or sync data whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own lead performance or specific territory views.
- Forms & Data Collection – Capture win/loss feedback or meeting notes with custom forms and file uploads.
- Dashboards & Charts – Visualize your CRM reporting software performance and KPIs like monthly recurring revenue (MRR) with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, kanban boards, and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales metrics change, it's easy to update the portal later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM reporting software in Softr by simply describing your sales tracking requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales leadership or account executives instantly.
Yes. You can manage multiple sales teams or departments in a single dashboard. Each user only sees the deal records and performance data assigned to them, based on their login and role. This is useful for large organizations, regional sales offices, or consultancies managing sales operations for multiple external partners.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM reporting software you build.
But if you already have customer data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other CRM sources. Either way, you have full control over how your sales data is structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the CRM data is native to the platform.
If you already have your sales records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM reporting software could pull in client records from Softr Databases and billing data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM reporting software. You can customize the layout, navigation, and charts to match your sales workflow. Each page or block can be shown or hidden based on who's logged in, so every sales rep sees only the leads and targets relevant to them.
You can also set up different user roles, such as sales rep, manager, or executive—and define exactly what each role can view or edit. For example, reps can see only their own pipeline, while managers can view all team records and generate aggregate reports. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple sales teams or revenue streams in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your CRM reporting software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your company. You can also remove all Softr branding, so your sales team only sees your organization's identity throughout the reporting experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM reporting software. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like deal lists, lead owners, or pricing tiers
- List or Card blocks – to highlight things like top-performing reps or key account profiles
- Detail View – to show one record at a time, like a specific client's history and activity
- Forms – for logging new interactions or updating deal status
- Charts – to show revenue insights, conversion funnels, and growth trends
- Calendar blocks – to display upcoming follow-ups or contract deadlines
If your sales metrics or reporting needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM reporting software. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive lead information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like HubSpot, Airtable, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM reporting software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your sales team or executives to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates CRM reporting software on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, app, and logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales ops teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM reporting software to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for revenue tracking and Intercom for customer engagement. Softr also supports REST API and webhooks for more advanced data automation.
Whether you need to send reports to Slack, trigger automations based on win-rates, or display information from other sales tools, you can build it into your CRM reporting software without writing code.
Describe your data needs. Softr's AI builds your custom dashboard and reporting tool in minutes.