Manage client relationships, track policies, and streamline workflows with a customizable CRM tailored for your insurance company.


Tailor your insurance CRM with only the fields, views, and workflows your team needs. Adjust and add features as your operation grows—no code needed.
Connect spreadsheets, CRMs, and policy management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insurance workflows.
Give your insurance team the tools and access they need to manage clients, policies, and claims efficiently. Set up secure logins and permissions in minutes—no IT support required.
Give agents, underwriters, and managers tailored dashboards, so every team member sees just what they need.
Give agents, underwriters, and managers tailored dashboards, so every team member sees just what they need.
Integrate with Make, Zapier, or N8N to automate reminders, claim updates, or policy renewals for your insurance workflows.
Your insurance CRM is ready for desktop or mobile. Agents and staff can access client and policy info on the go.
Let your team log in quickly and securely using Google, email, or SSO—no extra IT tickets necessary.
Protect sensitive insurance data with SOC2 and GDPR compliance and fine-tuned access control at every level.
Let agents ask AI about clients, policies, or leads—get instant answers and insights, right inside your CRM platform.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your insurance CRM in minutes with drag-and-drop blocks and ready templates—no coding needed.
Add policy tracking, claims management, or integrations as your insurance team’s needs change.
Start with your CRM, then add agent portals, policy dashboards, or submission forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for insurance companies is a secure, centralized platform where your insurance agents and clients can manage policy details, claims, communications, and documents all in one place. It streamlines interaction between agents, underwriters, and policyholders, so you don’t have to juggle emails or spreadsheets. This keeps your team organized, improves client service, and helps you deliver a more professional, responsive insurance experience.
Softr makes it simple to create a CRM for insurance companies that matches your agency’s workflow. You can connect your existing data—whether it’s policy information in Airtable, leads in HubSpot, or claims records in Notion—and set up a CRM where agents and clients can log in, track policies, submit claims, and access important files, all in one place.
You don’t need to write a single line of code. Start with a template or build from scratch, customize the layout, set permissions for agents and clients, and brand the CRM to match your agency. It’s fast to set up, easy to update, and flexible to adapt as your agency grows. This helps keep your operations efficient and your client interactions seamless.
You can include a wide variety of features in your CRM for insurance companies, depending on your team’s needs. Common examples include:
\- User logins – so each agent or client can securely access their own policies and claims
\- Custom dashboards – to track active policies, pending claims, or client communications
\- Forms – for onboarding new clients, policy applications, or claim submissions
\- File sharing – for uploading and downloading policy documents, claim forms, or identification
\- Search and filters – to quickly find client records, policies, or claim status
\- Tables, lists, and detail views – to display policy details, client contacts, or claim histories
\- Comments or status updates – to keep all communication in one place
\- Charts – to visualize metrics like claim volume or policy renewals
\- Calendar view – for renewal dates, appointments, or claim follow-ups
\- Permissions and roles – so agents, underwriters, and clients only see what’s relevant to them
All of these features can be built using Softr’s drag-and-drop interface, and you can update your CRM easily as your insurance process evolves.
No coding is needed. You can build your CRM for insurance companies entirely using Softr’s visual editor. Everything—from customizing layouts to managing user roles—can be set up without writing a single line of code.
Yes. With our CRM for insurance companies, you can easily manage multiple policyholders, agents, or even entire teams within the same system. Each user will only access the information and documents relevant to them, based on their login and assigned role. This is especially helpful for agencies or brokerages handling multiple insurers, clients, or internal teams from a single dashboard.
Softr supports a wide range of data sources for your insurance CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other insurance platforms using the REST API.
You’re not limited to one source. You can integrate multiple data sources into the same CRM, displaying them side by side—so, for example, your insurance CRM can show both claims data from Airtable and client records from HubSpot at the same time. Most sources support automatic syncs, keeping your data current across platforms.
Yes, Softr gives you complete control over the experience and permissions in your insurance CRM. You can tailor the layout, navigation, and content to fit your agency’s brand and process. Each page or section can be shown or hidden depending on who’s logged in, so agents, underwriters, and policyholders only see what’s relevant to them.
You can create custom roles—like policyholder, agent, admin, or claims adjuster—and define what each can view or edit. For example, clients see only their own policies and claims, while your staff can manage all records. You can also set up filtered views for different user types. This flexibility helps keep your CRM secure, efficient, and easy to use for everyone involved.
Yes, you can. You don’t need existing data in another platform to get started with Softr for your insurance CRM. If you’re starting new, you can use Softr Databases, which are built into the platform and work seamlessly with your insurance workflows.
If you already have policyholder or claims data in systems like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other insurance management software. Either way, you control how data is organized and presented in your CRM.
Yes, you can fully white-label your crm for insurance companies in Softr. You can use your agency’s own logo, brand colors, fonts, and a custom domain, so your CRM feels like a seamless extension of your insurance business. All Softr branding can be removed, ensuring that your agents and policyholders only see your company’s identity throughout the CRM experience.
Absolutely. Softr gives you extensive flexibility to customize both the design and layout of your insurance CRM. You can adjust colors, fonts, spacing, and the structure of each page to align with your brand. It’s easy to organize the layout, choose which blocks appear where, and control what different users (such as brokers, agents, or policyholders) see when they log in.
To showcase your insurance data, you can use various blocks:
\- Table blocks – to display policy lists, claims, or client information
\- List or Card blocks – to highlight agent profiles, services, or resources
\- Detail View – for viewing a single policy, claim, or customer record
\- Forms – to collect information for quotes or claims
\- Charts – to visualize sales or policy trends
\- Calendar blocks – to display renewal dates, appointments, or deadlines
If you need to change your CRM’s content or design, you can easily make updates right in the visual builder.
Softr puts security first. All your insurance CRM data is encrypted both in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr apps provide you with granular control over user roles and permissions, so you can decide exactly who can access client records, policy data, or sensitive claims information.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your insurance data—it simply displays it in real time based on your access settings. You remain in full control of who can view or edit your information.
Softr also follows industry best practices for authentication, access control, and monitoring to help keep your insurance company’s data safe.
You can start building your insurance CRM for free. Softr’s Free plan lets you publish one CRM app with up to 10 users and 2 user groups, and supports standard data sources like Softr Databases, Airtable, and Google Sheets.
If your insurance CRM needs more users or advanced features, you can review Softr’s paid plans to find the best fit for your agency’s requirements: <http://softr.io/pricing>
Softr is designed to make it simple for insurance agencies to build fully functional, user-facing apps—like CRMs, client portals, and internal tools—without coding or developers. Its edge is how quickly you can go from idea to a live CRM tailored to your insurance workflows, and how well it connects to your current data.
Compared to other no-code tools (like Glide for mobile apps or Retool for developer-focused projects), Softr is ideal for non-technical insurance teams who want full visual control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs for your agents or clients.
Everything is customizable—from modules and design to permissions. With built-in features like user roles, forms, conditional logic, and API integration, there’s no need to juggle multiple platforms to get a polished insurance CRM up and running.
Yes, you can. Softr supports a wide range of integrations so you can connect your insurance CRM to your broader tech stack. Sync with tools like Stripe for payment processing, Intercom for support, and use automation platforms like Zapier, Make, or N8N to automate daily tasks. There’s also support for REST API and webhooks for more advanced insurance workflows.
Whether you want to send notifications, trigger actions from policy updates, or integrate key data with other insurance tools, you can automate it all within your CRM—no coding required.