Manage deals, share leads, and track commissions in an AI-powered portal software for agents built with AI to fit your firm's workflow.




Customize portal software for agents that looks sleek out of the box. Add only the features you need, and iterate as your team workflows evolve.





Connect spreadsheets, CRMs, and deal trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Agent apps are mobile-ready by default. Turn it into a downloadable app in one click so agents can track leads from the field.
Agent apps are mobile-ready by default. Turn it into a downloadable app in one click so agents can track leads from the field.
Build native automations to handle commission notifications, status updates, and lead assignments whenever agent records are changed.
Provide separate logins for different types of agents, and create personalized dashboards to show each individual their own deal pipeline.
Apply rules for your agents. Customize who can view lead details or edit contract statuses at even the most granular level.
Protect sensitive agent and client information from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your agent portal in minutes with AI—no manual setup or technical expertise required.

Add features like commission tracking or deal insights as your agency grows—without needing to rebuild.

Start with an agent portal, then add training hubs or client dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Portal software for agents is a secure digital environment designed specifically for insurance agents, real estate brokers, or sales partners to manage their business relationships with your company. It serves as a central hub where agents can log in to view active files, submit new applications or listings, access marketing assets, and track commission statuses. By centralizing these resources, you eliminate the friction of constant email updates and shared drives, creating a more professional and efficient experience for your external agent network.
Softr is the first AI-native platform for building business software, making it uniquely suited to create professional agent portals that align with your specific industry workflows. You can simply describe your agent onboarding or lead management process to the AI Co-Builder, which will instantly generate your database, secure login pages, and agent dashboards—all fully connected and pre-configured.
You don't need any coding expertise to get started. Whether you generate the portal with AI, use a pre-built partner template, or start from scratch, Softr gives you total flexibility. The platform runs on Softr Databases for a seamless native experience, or you can sync with your existing agent data in Airtable, HubSpot, or Google Sheets. You maintain complete control over the visual design and granular permissions, ensuring agents only see the leads and policies relevant to them. It’s a fast, scalable solution that grows alongside your agent network.
You can incorporate a vast array of specialized features tailored to an agent's daily needs, combining standard management tools with AI-driven capabilities:
- AI-Powered Intelligence – Utilize Ask AI to allow agents to query their sales data via chat, or deploy Database AI Agents to automatically summarize complex policy documents or research local property history.
- Vibe Coding Blocks – Create custom UI components like an interactive commission calculator or a regional map of available listings using the AI Code block to "vibe code" exactly what your agents need.
- Softr Workflows – Set up native automations, such as automated email alerts to agents when a lead status changes or a policy is nearing renewal.
- Agent Logins & Permissions – Securely manage access so each agent sees only their specific pipeline, while agency directors can view performance data for their entire team.
- Lead Submission Forms – Capture new business opportunities with customized intake forms that include file uploads and conditional logic.
- Performance Dashboards – Visualize sales targets, conversion rates, and earnings with real-time charts and visual summaries.
- Property or Policy Lists – Manage large datasets with searchable tables, kanban boards for lead stages, and detailed views for individual records.
Every feature is built using drag-and-drop blocks, and if you need an ultra-specific tool for your niche, the Vibe Coding block can generate it for you using AI.
Vibe coding is the process of using AI to describe and build specialized business tools at high speed. You can "vibe code" your agent portal by telling the AI Co-Builder exactly how you want your agents to interact with their data—for example, "I need a dashboard where agents can submit insurance claims and track their monthly bonuses." Softr then builds a production-ready application on a secure and stable foundation.
While other tools might just spit out raw code that’s difficult to secure, Softr handles the heavy lifting—like user authentication, permission levels, and database structure—natively. This allows you to experience the speed of vibe coding without worrying about the long-term maintenance of raw scripts. You describe the agent journey, Softr builds the portal, and your agents can start submitting leads immediately.
Yes. You can manage multiple distinct agent groups, regional offices, or independent brokerages within a single portal. By using Softr’s robust permission system, each agent or agency principal only sees the specific leads, files, and performance metrics assigned to them. This makes it a perfect solution for large-scale operations that need to keep specific agent data private and separated while using a unified platform.
Absolutely. You don't need an existing database to start building with Softr. If you are launching a new agent network from scratch, you can use Softr Databases. This built-in relational database is designed to work perfectly with your portal, handling agent profiles, lead lists, and commission tracking right inside the platform.
If you do eventually move your data to tools like Airtable, HubSpot, or a SQL database, Softr makes it easy to connect those as well. You have total freedom over how your agent information is structured and displayed, whether you start fresh or bring your own data.
Softr Databases is the recommended native data source for your agent portal. It is optimized for high-performance business apps, offering instant triggers for automations and an incredibly fast UI because the data lives where the app resides.
If you prefer to keep your agent records in other systems, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine data sources; for instance, you could store agent contact details in HubSpot while managing their daily tasks and file uploads within Softr Databases. Real-time, two-way sync ensures that when an agent updates a lead in the portal, your backend data is updated instantly.
Yes, Softr provides granular control over the agent experience. You can customize the dashboard layout, navigation menus, and specific content blocks to align with your internal processes. Visibility rules allow you to show or hide entire sections based on the logged-in agent’s credentials, ensuring a clean and focused workspace.
You can define various roles—such as Junior Agent, Senior Broker, or Regional Manager—to specify exactly what data is editable versus read-only. For example, you might allow agents to edit their lead notes while restricting commission adjustments to administrative staff. This ensures your portal remains secure, organized, and perfectly tailored to every user's specific responsibilities.
Yes, you can fully white-label your agent portal to ensure it matches your corporate identity. You can add your logo, specify brand-approved colors and fonts, and host the portal on your own custom domain (e.g., agents.yourcompany.com). This provides a seamless, professional experience for your agents, where all Softr branding is removed and they only see your company's unique brand throughout their workflow.
Yes, Softr offers extensive flexibility for both design and operational layout. You can modify the visual theme, spacing, and page hierarchy to suit your business needs. You have the power to decide which interactive blocks appear on an agent's home screen and how they navigate between their leads and their rewards.
You can use various blocks to organize your data effectively:
- Table blocks – for structured views of active listings or policy renewals.
- Kanban blocks – for tracking the progress of leads through a sales pipeline.
- Detail View – for deep dives into specific client profiles or property details.
- Forms – for agents to submit reimbursement requests or new lead applications.
- Charts – for agents to visualize their monthly sales progress against goals.
- Calendar blocks – for managing client viewing appointments or filing deadlines.
Updating the layout is simple and can be done anytime through our visual builder without affecting the underlying agent data.
Security is a core component of Softr. All information is encrypted in transit and at rest, with apps hosted on industry-standard, secure infrastructure. You have complete authority over data access; through role-based permissions and visibility rules, you control exactly which agents can see sensitive client information.
For portals utilizing Softr Databases, data is stored in a secure European-based environment (Germany) with SOC 2 Type II compliance. If you are pulling data from external sources like Airtable or SQL, Softr acts as a secure interface, displaying data in real-time based on your permission settings without permanently storing it on our end. We prioritize best-in-class authentication and monitoring to ensure your agent network remains safe and compliant.
An AI-generated portal in Softr is fully production-ready from day one. Unlike basic AI tools that generate raw snippets of code which can be prone to bugs or security holes, Softr builds your agent portal on top of its high-performance, business-grade platform.
We provide the essential infrastructure natively—including secure logins, professional hosting, and complex permission logic. This eliminates the "Day Two" frustration of AI development; you get the benefit of instant generation with the peace of mind that your portal is scalable, secure, and ready for your agents to use in a professional capacity immediately.
Softr is the first AI-native platform specifically designed for business software. While other no-code tools require you to manually connect every button and database row, or rely on fragile "vibe coding" that requires technical oversight, Softr’s AI Co-Builder automates the heavy lifting while maintaining a secure, production-grade foundation.
Our unique advantage is the hybrid approach: use AI to generate the core of your agent portal in minutes, then use our intuitive visual editor to fine-tune the details. You get the speed of AI combined with enterprise-level features like granular roles and secure authentication already baked in, making it the fastest way to move from an idea to a live agent tool.
Yes. Softr supports robust native workflows and a wide range of integrations to connect your agent portal to your entire tech stack. You can automate repetitive tasks with Softr Workflows—like triggering a Slack message when an agent hits a sales milestone—or integrate with Stripe for processing policy payments and Intercom for agent support.
Whether you need to sync portal data with your CRM, automate lead distribution, or pull in analytics from other marketing tools, you can build these connections directly into your portal without writing a single line of code. This ensures your agents have every tool they need in one unified interface.
Go from idea to a live partner portal in under an hour. Get started free—no setup time, no developer needed.