1,500+ team members using the knowledge base
<5 days to build the first version of the platform
100s of hours saved each week
{{first-testimonial}}
Celonis had built up a huge library of GTM knowledge across more than 5,000 customer implementations, including pitch materials, business cases, success stories, and use-case deep dives. Early on, that knowledge was shared through a large Google Slides deck where team members had to click through hyperlinks in presentation mode to find what they needed.
But as the content library grew, the system became harder to navigate, maintain, and update. Team members needed a simple way to find the right content quickly, while content owners needed a better way to keep everything current.
Celonis was looking for a system that could:
Celonis used Softr to build a GTM knowledge base on top of Airtable, turning its structured database into a polished internal tool for 1,500+ GTM team members. The platform gives teams one place to find the right GTM assets, while making it easier for content owners to maintain and govern that knowledge.
The team used Softr’s pre-built blocks alongside the vibe coding block to move quickly from a draft or screenshot to a working customized block. That made it possible to build an experience that felt familiar to users, almost like clickable slides, but dynamically generated from live Airtable data.
The platform covers several core workflows:
The Celonis team built the first version of the knowledge base in less than five days, and tested it with early adopters after two weeks before launching it to the full GTM team.
The knowledge base quickly became part of how Celonis’s GTM organization works, reaching maximum adoption within 2-3 months and becoming one of the top three core tools used by 1,500+ GTM team members.
“Our users love it. They think it's the perfect way to connect knowledge we are building up across our customer interactions, structure it, and make it easily accessible,” said Robert Zinke, Product Lead - Process Knowledge at Celonis.
The platform has also given Celonis a strong foundation for managing and sharing knowledge. With Softr, the team now has a system that separates the backend database, and the agentic AI-enrichment and mapping in Make.com, from the easy-to-use frontend in Softr—making it much easier for content owners to maintain.
It also shows how quickly a small team can build a polished internal tool with a no-code and AI approach.
“Building the knowledge base was almost as easy as putting together a slide deck, but the result is way more maintainable and long-lasting. It drives immense value by getting the right knowledge to the right people at the right point in time.”
“We looked at different solutions and decided to use Softr. It offers the best functionality, supports Airtable natively, and gives us templates so we can easily visualize how the solution works for our specific problem.”
