Track leads, manage properties, and automate viewings in an AI-powered CRM for realtors built with AI to fit your real estate workflow.




Customize your CRM for realtors setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect property listings, buyer contacts, and feedback tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so agents, admins, and managers see just the property and lead data they need.
Give different team members tailored access and dashboards, so agents, admins, and managers see just the property and lead data they need.
Streamline your real estate processes with Softr Workflows. Trigger native automations for viewing reminders or lead status changes to keep deals moving.
Access and update your property listings or contact notes on the go while at viewings. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agents fast, secure access to their pipeline—no IT tickets needed.
Keep sensitive client and contract data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your real estate tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for realtors in minutes with AI—no manual setup or complex property configurations required.

Add features like contract tracking, viewing schedules, or automated feedback as your workflows evolve.

Start with a CRM, then add property portals, agent dashboards, or listing forms—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for realtors is a secure digital space where real estate agents and brokerage teams can manage client relationships, property listings, and transaction pipelines. It centralizes buyer and seller information, lead follow-ups, and closing documents in one place. By removing the need for scattered spreadsheets and messy email threads, it ensures you never miss a lead and provides a more professional experience for your clients.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a CRM for realtors that matches your specific sales process. You can describe your unique workflow—like tracking property showings or managing escrow stages—to the AI Co-Builder to instantly generate your database, lead tracking pages, and automation logic.
You don't need to code to build your own system. You can start by generating with AI, using a real estate template, or building from scratch. Everything runs on Softr Databases, or you can sync with existing property data in Airtable, Google Sheets, or HubSpot. You have full control to customize the visual layout, set permissions so agents only see their own listings, and brand the app to match your brokerage.
You can include a wide range of features in your CRM for realtors tailored to high-stakes property deals. A great CRM for realtors usually combines structured data with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their lead lists via chat, or set up Database AI Agents to automatically summarize property inspection reports or draft personalized follow-up emails for new inquiries.
- Vibe Coding Blocks – Build custom UI elements, like an interactive property image gallery or a mortgage calculator, using the AI Code block to "vibe code" the exact functionality you need.
- Softr Workflows – Build native automations that trigger notification alerts to agents when a lead's status changes or sync document links once a contract is signed.
- User Portals & Logins – Securely manage access so agents only see their specific leads while the broker-owner maintains a full view of the office's commission pipeline.
- Forms & Data Collection – Capture lead details directly from your website with custom inquiry forms and automated tagging.
- Dashboards & Charts – Visualize your sales performance, active listings, and monthly commission targets with real-time charts.
- Lists & Advanced Filtering – Manage your inventory through searchable tables, kanban boards for deal stages, and detailed views for each property profile.
Everything is built using Softr's drag-and-drop blocks, but you can always use the Vibe Coding block for specific real estate tools. It is easy to adapt your portal as the market or your team grows.
Vibe coding is about moving fast and using AI to build the exact property management tools you need. You can "vibe code" a CRM for realtors in Softr by simply describing your requirements—such as "I need a pipeline to track buyers from open house to closing"—to the AI Co-Builder. Softr then generates a production-ready CRM on a stable, secure foundation.
Unlike other tools that generate raw, fragile code, Softr handles the "boring 80%"—like secure agent logins, database logic, and lead privacy—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe the property workflow, Softr builds it, and it’s ready for your agents to start closing deals instantly.
Yes. You can manage multiple agents, teams, or even external vendors (like photographers or inspectors) in a single CRM for realtors. Each user only sees the leads, properties, and sensitive financial data assigned to them based on their specific role. This is perfect for brokerages where lead privacy and clear ownership are essential for team harmony and performance.
Yes, you can. You don't need an existing database of listings or contacts to start building with Softr. If you are starting your real estate business today, you can use Softr Databases, which is built into the platform and allows you to build your lead and property tables from the ground up.
However, if you already have your listing data in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API to bring in live market data from other sources, giving you full control over how your real estate data is structured and displayed.
Softr Databases is the recommended native, relational data source for your CRM for realtors. It is purpose-built for high-performance business apps, offering instant automation triggers and a fast experience for agents on the go.
If your property data lives elsewhere, Softr connects to over 17 external sources. You can integrate Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine multiple sources—for example, pulling your internal agent records from Softr Databases while syncing client contact info from HubSpot. Most sources support real-time, two-way sync to keep your deal pipeline up to date.
Yes, Softr gives you full control over the agent and client experience within your CRM for realtors. You can customize the lead dashboard, navigation, and listing views to match your workflow. Each page or listing block can be shown or hidden based on who is logged in, ensuring agents don't see another team's private lead notes.
You can set up different user roles—such as junior agent, senior broker, or administrative assistant—to define exactly who can edit property details or export lead lists. For example, agents see their individual sales targets, while the broker-owner manages the entire office's revenue. This level of customization keeps your deal data clean and secure.
Yes, you can fully white-label your CRM for realtors in Softr. You can use your brokerage's logo, brand colors, fonts, and a custom domain (like crm.yourbrokerage.com) to make the platform feel like a premium, proprietary tool. You can also remove all Softr branding so that your agents and clients only see your company's professional identity throughout the sales process.
Yes, Softr provides extensive flexibility to control the design and layout of your CRM for realtors. You can adjust the visual theme to match your luxury or commercial brand. You can choose specific block placements and decide which data points—like square footage, price, or lead status—are emphasized for different users.
To manage your real estate data, you can add various specialized blocks:
- Table blocks – for tracking closing dates, commissions, and upcoming tasks
- List or Card blocks – for visually showcasing property listings with high-quality photos
- Detail View – for deep dives into a specific lead's history or a property's specifications
- Forms – for agents to log notes after a showing or for buyers to submit offers
- Charts – to track monthly sales volume and marketing ROI
- Calendar blocks – to manage open house schedules and client meetings
If your brokerage grows or your workflow changes, you can easily tweak the design in the visual builder at any time.
Softr is built with security as a priority, ensuring your sensitive real estate contracts and lead data are protected. All data is encrypted in transit (TLS) and at rest. You have granular control over visibility through role-based permissions, allowing you to hide specific records based on the agent's role or the current deal status.
For systems using Softr Databases, your information is stored in a secure environment with SOC 2 Type II compliance and data hosting in Europe. If you connect external sources like Airtable or SQL, Softr displays your listing data in real time without storing it on our servers. You always retain ownership and control over who can view or edit sensitive transaction details.
It is fully production-ready. Unlike basic AI tools that simply "vibe code" fragile templates, Softr builds your CRM for realtors on a stable, professional foundation designed for business logic.
We provide the essential infrastructure—like secure agent authentication, reliable hosting, and complex permissions—natively. This solves the "Day Two" problem: you get the speed of AI generation without the risk of managing raw, unreliable code. Your CRM is scalable and ready for your real estate team to manage million-dollar listings from day one.
Softr is the first AI-native platform for building business software like a CRM for realtors. While traditional no-code tools require months of manual configuration and typical "vibe coding" tools produce hard-to-maintain code, Softr's AI Co-Builder creates apps on a secure, production-ready framework.
This hybrid advantage allows you to use AI to generate your property database and interface in minutes, while retaining visual controls for precise branding. You get the speed of AI combined with the reliability of built-in business features (like team roles and secure portals). It’s perfect for real estate teams who need to move from a basic spreadsheet to a professional CRM in one day.
Yes. Softr supports powerful native workflows and integrations to connect your CRM for realtors to your entire marketing and sales stack. You can automate tasks like sending a confirmation email after a showing via Softr Workflows, or sync with Stripe for referral payouts and Intercom for client support. Softr also supports REST API and webhooks for advanced needs.
Whether you need to push a new lead into your email marketing tool or pull in automated property valuations, you can build those connections directly into your CRM for realtors without writing a single line of code.
Describe what you need. Softr's AI builds your custom real estate CRM in minutes.