Plan posts, schedule campaigns, and streamline workflows with a flexible content planner tailored to your social media strategy.


Create a content planner with just the tools you need. Add new views or features as your team’s social media strategy grows and changes—no code needed.
Connect spreadsheets, social media tools, and analytics systems with real-time sync—or manage everything in Softr Databases. Create one source of truth for your content strategy.
Equip your social media team with the right tools and permissions. Set up secure access and workflows for planning, approval, and publishing—no IT help needed.
Tailor dashboards and access for each team role, so creators, editors, and analysts see only what they need.
Tailor dashboards and access for each team role, so creators, editors, and analysts see only what they need.
Connect with tools like Make, Zapier, or N8N to automate post scheduling, approvals, and reporting.
Access your planning tool from any device. Collaborate and update social calendars on the go.
Use Google, email, or SSO logins for fast, secure team access—no IT tickets required.
Protect your brand's content and data with SOC2 and GDPR compliance, plus detailed access controls.
Marketers ask AI for scheduling, trends, or content ideas—answers appear instantly, right inside your planning dashboard with Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your social media content planner in minutes with drag-and-drop blocks and templates.
Add new calendars, approval flows, or integrations as your content planning needs change.
Manage campaigns, tasks, and analytics—all in one place, without extra tools or tabs.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A social media content planner is a centralized platform where you and your team can plan, schedule, and organize all your social media posts and campaigns. It allows everyone involved to see upcoming content, deadlines, and approval statuses in one place, making it easy to collaborate and stay on track with your social media strategy.
Softr makes it simple to create a social media content planner tailored to your workflow. You can connect your existing data from platforms like Airtable, Notion, or Google Sheets and set up a space where your team can log in, see the content calendar, submit new ideas, and track approvals—all in one user-friendly location.
You don’t need to write any code. Start with a template or design from scratch, adjust layouts, set permissions, and brand your planner to match your team or agency. It’s quick to launch, easy to update, and flexible enough to grow as your social media needs evolve.
You can include a wide range of features in your social media content planner, depending on your content creation process. Some of the most popular ones include:
\- User logins – so each team member can access their own tasks or assigned posts
\- Custom dashboards – to display upcoming posts, campaign timelines, or analytics
\- Forms – for submitting post ideas, content for review, or feedback
\- File sharing – to upload images, videos, or creative assets for each post
\- Search and filters – to quickly find scheduled content or specific campaigns
\- Tables, lists, and detail views – to track posts, deadlines, or approval status
\- Comments or status updates – to keep collaboration and feedback in one place
\- Calendar view – for a visual overview of scheduled posts and key dates
\- Permissions and roles – so different team members or clients only see what’s relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can create these features with no coding required—and easily update your planner as your process changes.
No coding is necessary. You can build your social media content planner entirely with Softr’s visual editor. Everything from the layout to user permissions and workflows can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within a single social media content planner. Each user only sees the content calendars and posts assigned to them, based on their login and role. This is especially helpful for agencies, marketing teams, or anyone handling social media planning for several brands or projects at once.
Softr supports a wide variety of data sources. You can connect your social media planner to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in planning or campaign data from other sources through the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same planner and display them together—so your social media content planner can pull information from both Airtable and HubSpot at the same time. Most sources support real-time, two-way sync, so updates in your planner or data source stay in sync automatically.
Yes, Softr gives you full control over how users interact with your social media content planner. You can customize the layout, navigation, and content to fit your team’s workflow and your brand’s look. Each page or block can be shown or hidden based on who’s logged in, so everyone only sees what’s relevant to their campaigns or roles.
You can also define user roles, such as client, admin, or content creator, and specify exactly what each role can view or edit. For example, clients might see only their brand’s calendar, while internal team members can manage posts across all accounts. You can even create personalized views by filtering data based on the logged-in user.
This level of customization is especially handy for managing multiple brands, teams, or campaigns efficiently, while keeping the experience clear and secure for each user.
Yes, you can. You don’t need to have your content or planning data stored somewhere else to start building your social media content planner with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your planner.
If you already organize content or campaigns in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also bring in data from other sources via the REST API connector. This gives you full control over how your content schedule and information are structured and displayed in your planner.
Yes, you can fully white-label your social media content planner in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the planner feel like a seamless part of your agency or marketing team. You can also remove any Softr branding, so users only see your company’s identity throughout the entire experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your social media content planner. You can adjust colors, fonts, spacing, and page structure to match your brand’s look. You can also decide how each page is organized, choose which blocks go where, and set what different team members or clients see when they log in.
To manage your content and schedule, you can add different types of blocks depending on your needs:
\- Table blocks – to organize post calendars, campaign plans, or asset libraries
\- List or Card blocks – to highlight upcoming posts, briefs, or content ideas
\- Detail View – to show individual content briefs or approval checklists
\- Forms – for requesting new posts or gathering feedback
\- Charts – to track engagement metrics or publication stats
\- Calendar blocks – to visualize your content schedule and deadlines
If you need to update your planner’s layout or features later, it’s easy to make changes right in the visual builder.
Softr is designed with security in mind. All data in your social media content planner is encrypted in transit (TLS) and at rest, and your planner is hosted on secure, reliable infrastructure. You have full control over who can access and edit your content planner. You can set up role-based permissions, manage users directly through your data source, set visibility rules, and apply global restrictions to protect internal content and sensitive information.
For planners connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays everything in real time based on your access settings. You remain in control of your data and can always decide who can view or edit each part of your planner.
Softr also follows industry best practices for authentication, access control, and platform monitoring to keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one content planner app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your planner needs more users or advanced features, you can upgrade to a paid plan that fits your needs. Check out Softr’s pricing page for a detailed breakdown of what's included in each plan: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like social media content planners, marketing CRMs, or approval workflows—without needing to code or rely on developers. What sets Softr apart is how quickly you can turn your idea into a working planner, and how seamlessly it connects with your existing data sources.
Unlike some no-code platforms that focus solely on mobile apps or are more developer-oriented, Softr is tailored for non-technical teams who need full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and easily create secure, branded planners that your team or clients can access.
You can customize everything visually—from the content and design to who can see what. And since Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t have to stitch together multiple tools to build a polished planner.
Yes! Softr supports a wide range of integrations so you can connect your social media content planner to the rest of your workflow. You can link up with tools like Slack for notifications, Google Drive for asset storage, and automate tasks with Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflow automation.
Whether you want to send updates to another system, trigger automations based on content status changes, or display information from other tools, you can build it all into your content planner—no coding required.