Streamline campaigns, manage clients, and optimize workflows with customizable tools tailored for your marketing agency's needs.


Build your agency’s workflow with only the views and features you need. Adapt your setup as client needs change—no coding required.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Deliver a fully branded CRM portal for your marketing agency. Allow clients and team members to access campaigns, contacts, and reports securely.
Your CRM portal is mobile-ready by default. Clients and teams can access campaign info from anywhere, anytime.
Your CRM portal is mobile-ready by default. Clients and teams can access campaign info from anywhere, anytime.
Connect with popular marketing tools to automate campaign updates, lead assignments, and reporting workflows.
Provide tailored dashboards for clients, account managers, and creatives—each sees the CRM data that’s relevant to them.
Set granular permissions to control who can view, edit, or manage leads, campaigns, or analytics in your CRM.
Keep marketing data secure for clients and staff. Softr is fully SOC2 and GDPR compliant for peace of mind.
Let your team ask AI for client data, campaign status, or leads—instantly answered inside your CRM, no switching tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up a CRM for your agency in minutes with drag-and-drop blocks and purpose-built templates.
Add features like campaign tracking, analytics, or client reporting as your agency scales.
Start with your CRM, then add client portals, dashboards, or project trackers—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Software for marketing agencies is a digital platform tailored to help marketing teams manage clients, projects, assets, and communication all in one secure space. It streamlines collaboration with your clients and internal team members, keeping everything organized—so you don’t have to rely on scattered emails or manual spreadsheets. This makes it easier to deliver campaigns, track progress, and provide a polished experience to your clients.
Softr makes it simple for marketing agencies to build software that fits the way your team operates. You can connect your data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and others—and set up portals where clients can review projects, approve assets, submit feedback, and access reports, all in one place.
No coding is needed. You can start with a template or build from scratch, customize layouts, decide who sees which campaigns or files, and brand everything to match your agency. It’s fast to launch, easy to manage, and flexible enough to support your agency’s unique workflow. It helps keep you organized and looking professional.
You can include a wide range of features in your agency’s software, tailored to your workflow. Some common options include:
\- User logins – so clients and team members can securely access their own dashboards
\- Custom dashboards – to display campaign updates, project status, or performance reports
\- Forms – for collecting briefs, feedback, or content requests
\- File sharing – to upload and share creative assets, invoices, or reports
\- Search and filters – to help users find campaigns, assets, or reports easily
\- Tables, lists, and detail views – for tracking leads, projects, or deliverables
\- Comments or status updates – to keep client communication in one place
\- Charts – to visualize campaign KPIs and marketing performance
\- Calendar view – for tracking deadlines, launch dates, or meetings
\- Permissions and roles – so agency staff and clients see only what’s relevant
All these features are built with Softr’s drag-and-drop blocks, making it easy to create and update your portal as your agency grows.
No coding skills are needed. You can build your marketing agency software completely with Softr’s visual editor. Everything from the layout to user permissions can be customized—all without writing a single line of code.
Yes. You can manage multiple clients and agency teams within the same software. Each client or team member only sees the content and campaign data assigned to them, based on their login and role. This makes it easy for marketing agencies to work with multiple brands, accounts, or stakeholder groups all in one place.
Softr supports a wide range of data sources, making it perfect for marketing agencies. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in campaign or client data from other sources using the REST API.
You’re not limited to just one source. You can integrate multiple data sources into your agency’s workspace and display them side by side—so your campaign dashboards, for example, can pull in data from both Airtable and HubSpot. Most sources support real-time, two-way sync, so updates stay consistent everywhere.
Yes, Softr lets you completely tailor the user experience and permissions for your agency’s software. You can customize the layout, navigation, and all client-facing content to match your agency’s branding and workflow. Each section or page can be shown or hidden based on who’s logged in, so each client or team member only sees what’s relevant to their campaigns.
You can define different user roles, such as client, agency admin, or campaign manager—and control exactly what each role can view or edit. For example, clients will only access their own campaign reports, while internal teams can manage all client accounts. Personalized views are also easy to create, filtering data based on the logged-in user. This makes managing multiple campaigns and clients simple, secure, and tailored to each user’s needs.
Absolutely! You don’t need to import data from another tool to start using the software for your marketing agency. If you’re starting fresh, you can use Softr Databases, which is built-in and integrates seamlessly with your agency’s workflows.
If you have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can easily connect those as well. You can also use the REST API connector to bring in data from other marketing platforms. So whether you’re starting from scratch or already have data, you have full control over your agency’s information.
Yes, you can fully white-label your marketing agency software built with Softr. You can use your own agency’s logo, brand colors, fonts, and even set up a custom domain to ensure the platform feels like an extension of your agency. All Softr branding can be removed, so your clients and team will only see your agency’s identity throughout the experience.
Yes, absolutely. Softr gives you full flexibility to customize the design and layout of your marketing agency software. You can tweak colors, fonts, spacing, and page structure to fit your agency’s unique style. Easily rearrange pages and blocks to highlight key services, campaigns, or analytics for your team and clients.
To present your agency’s data, you can use a variety of blocks:
\- Table blocks – to display campaign overviews, project details, or budget tracking
\- List or Card blocks – for showcasing client profiles, deliverables, or service offerings
\- Detail View – for drilling into campaign performance or client dashboards
\- Forms – for collecting requests, briefs, or feedback
\- Charts – for visualizing campaign metrics and results
\- Calendar blocks – to share key deadlines, meetings, or campaign launches
If you need to adjust your setup later, Softr’s visual builder makes updates quick and easy.
Softr is designed with security as a top priority. All information related to your marketing agency software is encrypted both in transit (TLS) and at rest. Your app is hosted on secure, reliable infrastructure, giving you control over who can access which parts of your agency’s data. You can set up role-based permissions, manage users through your connected data source, assign visibility rules, and implement global restrictions to safeguard sensitive information.
If you connect your software to external data sources like Airtable, Notion, or SQL, Softr won’t store your data—instead, it’s displayed in real time according to your permissions. You’re always in control of your agency’s data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and continuous monitoring to keep your agency’s information secure.
You can start building your marketing agency software for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and integrates with standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your agency needs more users or advanced features, you can explore various paid plans that scale with your needs. Full pricing details are available at <https://softr.io/pricing>.
Softr is designed to make it easy for marketing agencies to build client-facing platforms, internal tools, and campaign dashboards—without any coding knowledge. What makes Softr stand out is its speed from idea to working app, and its seamless integration with your agency’s existing data sources.
While some no-code tools focus mainly on mobile apps or are built for developers, Softr empowers non-technical agency teams to control layout, user experience, and permissions. You can pull in real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps for both your team and your clients.
Everything is fully customizable—from design to user roles. And since features like forms, conditional logic, and API support are built-in, you don’t need to piece together multiple tools to create a polished agency solution.
Yes. Softr offers a wide range of integrations so your marketing agency software can connect with the rest of your tech stack. You can automate tasks using tools like Zapier, Make, and N8N, or connect with Stripe for client payments, and Intercom for live chat. Softr also supports REST APIs and webhooks for more advanced automation.
Whether you want to sync campaign data, trigger notifications for your team, or pull in performance analytics from other platforms, you can set it all up—without writing any code.