Analyze user behavior, tailor strategies, and drive engagement with a customizable dashboard designed for your marketing needs


Create an audience insights dashboard with just the views and features you need. Adjust and refine your setup as your team’s needs change—no code required.
Connect spreadsheets, analytics tools, and CRM systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insights.
Provide each stakeholder tailored access to dashboards and reports. Set up secure logins, data views, and permissions for actionable analytics in minutes.
Your dashboards are mobile-ready by default. Users can track insights and reports from any device, anywhere.
Your dashboards are mobile-ready by default. Users can track insights and reports from any device, anywhere.
Connect to analytics tools to automate report delivery, updates, and notifications—saving manual effort.
Segment access so managers, analysts, and partners each see dashboards and metrics relevant to their needs.
Apply granular controls to restrict who can view, export, or edit specific data or dashboards.
Keep audience data secure and compliant. Softr offers SOC2 and GDPR protection for your reporting portal.
Marketers can ask AI for audience insights and trends—answers appear instantly, right inside your Softr dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your audience insights dashboard in minutes with ready-made reporting templates and blocks.
Easily add new data sources, charts, or filters as your audience analysis needs change.
Combine dashboards, reports, and analytics—all in one place, without switching between tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An audience insights dashboard is a centralized platform where you and your team can log in to view key data and analytics about your audience, such as engagement trends, demographic breakdowns, and behavior patterns. Instead of juggling spreadsheets or scattered reports, the dashboard brings all your audience information together in one place, making it easier to understand your users and make informed decisions.
Softr makes it simple to create an audience insights dashboard that fits your team’s workflow. You can connect your data sources—like Airtable, Google Sheets, Notion, or SQL—and set up a dashboard where stakeholders can log in, view real-time audience analytics, track key metrics, and generate reports, all in one space.
No coding is required. You can start with a template or build from scratch, easily customize the layout, control who sees specific data, and apply your branding. It’s quick to launch, easy to update, and flexible enough to evolve as your audience insights needs grow.
You can build a variety of features into your audience insights dashboard, tailored to how your team wants to analyze and share information. Some of the most useful features include:
\- User logins – so each stakeholder can securely access the dashboard
\- Custom dashboards – to highlight audience demographics, engagement, or campaign performance
\- Charts and graphs – for visualizing trends and key statistics
\- Tables and lists – to display audience segments or survey results
\- Filters and search – to quickly drill down into specific data sets
\- Reports and exports – for sharing insights with others
\- Permissions and roles – so users only see data relevant to them
All features are created using Softr’s drag-and-drop interface, so you can easily update or expand your dashboard as your needs change.
No coding is required. You can build your audience insights dashboard entirely with Softr’s visual editor. From customizing the layout to setting permissions, everything can be managed without writing a single line of code.
Yes. You can manage multiple clients or teams within a single audience insights dashboard. Each user only has access to the specific data and insights assigned to them, based on their login and role. This is especially helpful when you’re providing analytics to several stakeholders or departments, ensuring that everyone sees only the information relevant to them.
Softr supports a wide variety of data sources for your audience insights dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in audience data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same dashboard and display them together—allowing your audience insights dashboard to aggregate data from, for example, both Airtable and HubSpot at once. Most sources support real-time, two-way sync to keep your analytics up to date automatically.
Yes, Softr gives you full control over the user experience in your audience insights dashboard. You can tailor the layout, navigation, and displayed metrics to match your team’s needs and your organization’s style. Each page or block of insights can be shown or hidden based on who’s logged in, so each user or stakeholder only sees the analytics relevant to them.
You can set up different user roles, such as admin, analyst, or department lead, and define exactly what data each role can view or edit. For example, certain teams can review only their own audience segments, while admins can access all insights. You can also create personalized dashboards by filtering data based on the logged-in user, keeping the experience focused, secure, and actionable for everyone.
Yes, you can. You don’t need to have your data stored elsewhere to start building your audience insights dashboard with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your dashboard.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to pull in data from other sources. Either way, you have complete control over how your audience data is organized and presented in your insights dashboard.
Yes, you can fully white-label your audience insights dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your organization. You can also remove all Softr branding, so your stakeholders only see your team’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your audience insights dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand or project needs. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like survey results, demographic breakdowns, or user activity
\- List or Card blocks – to highlight key audience segments, behavioral patterns, or noteworthy insights
\- Detail View – to show one data point or report at a time, like a deep dive into a specific audience segment
\- Forms – for collecting feedback or new data
\- Charts – to visualize trends and patterns
\- Calendar blocks – to display timelines or important research events
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your audience insights dashboard is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your dashboard. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive data across your dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one dashboard with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your dashboard needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like audience insights dashboards, CRMs, or internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working dashboard, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that stakeholders or team members can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your audience insights dashboard to the rest of your stack. You can sync with tools like Slack for notifications, Google Analytics for tracking, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your dashboard, without writing code.