Track sales, monitor ad spend, and view reports in an AI-powered system built with AI to fit your retail business's unique workflow.




Customize your ecommerce tracking layout with the exact metrics and sales views your team needs. Add new reporting features as your store grows.





Connect Shopify, Stripe, and spreadsheets with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your retail business metrics.
Give each teammate the right reporting tools and access. Set up secure logins and granular permissions—no IT support or dev work needed.
Give different managers tailored dashboards and sales views, so each department sees exactly the ecommerce metrics they need.
Give different managers tailored dashboards and sales views, so each department sees exactly the ecommerce metrics they need.
Streamline your retail operations with Softr Workflows. Trigger native notifications based on low stock or reaching daily sales targets.
Access and update your ecommerce tracking dashboards on the go. All reporting tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to your sales data—no IT tickets needed.
Keep sensitive store and customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your ecommerce tracking software in minutes with AI—no manual configuration or setup needed.

Add features like forecasting, budget tracking, or order monitoring as your retail workflows evolve.

Start with a tracking dashboard, then add inventory tools, forms, or portals—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Ecommerce tracking software is a dedicated dashboard and reporting hub where online retailers can monitor sales performance, track order statuses, and analyze customer behavior in real-time. It centralizes data from various sales channels into one secure space, eliminating the need to manually toggle between multiple apps or messy spreadsheets. This gives store owners and marketing teams a clear, unified view of revenue trends and inventory health to make better business decisions.
Softr is the first AI-native platform for building business software, making it ideal for creating ecommerce tracking software that mirrors your specific sales operations. You can describe your reporting needs to the AI Co-Builder to instantly generate your sales database, tracking pages, and filtering logic—all fully connected and secure right out of the box.
No coding knowledge is required. You can start by generating with AI, using a pre-built dashboard template, or building from scratch. Everything runs on Softr Databases, or you can seamlessly connect your existing store data from Shopify (via Airtable), Google Sheets, or HubSpot. You have total flexibility to customize charts, set up performance alerts, and brand the dashboard as your internal company portal. It is fast to deploy, simple to scale as your SKU count grows, and powerful enough to handle complex sales analytics.
You can include a wide range of features in your ecommerce tracking software to optimize your retail operations. A robust reporting app typically includes:
- AI-Powered Intelligence – Use Ask AI to query your sales data naturally (e.g., "Which products had the highest margins last month?") or set up Database AI Agents to automatically categorize product reviews or predict stock shortages.
- Vibe Coding Blocks – Create unique UI components, like a custom conversion rate calculator or a dynamic live sales ticker, by using the AI Code block to generate exactly what your brand requires.
- Softr Workflows – Set up native automations that trigger notification alerts when inventory hits a low threshold or when a VIP customer places a high-order-value transaction.
- User Portals & Logins – Manage secure access so regional managers see only their territory's reports while executives view the global revenue dashboard.
- Forms & Data Collection – Log manual returns, warehouse audits, or competitor pricing checks with custom forms and file uploads.
- Dashboards & Charts – Visualize Average Order Value (AOV), Customer Acquisition Cost (CAC), and daily revenue with real-time bar graphs and line charts.
- Lists & Advanced Filtering – Drill down into order history using searchable tables, kanban boards for fulfillment stages, and detailed product performance views.
Vibe coding allows you to build sophisticated ecommerce tracking software by simply describing the metrics and data you want to see. By telling the AI Co-Builder that you need an "ecommerce dashboard with monthly revenue charts and inventory tracking," Softr generates a production-ready application built on a reliable architecture.
While other AI tools might output raw code that breaks easily, Softr handles the heavy lifting—like user authentication for your team, secure data storage for your sales records, and complex permission logic—natively. This means you get the speed of AI generation without the risk of managing unstable code. You describe your reporting needs, Softr builds the interface, and your team can start tracking orders immediately.
Yes. You can consolidate multiple storefronts or regional sales teams into a single ecommerce tracking software portal. Each team member only sees the sales data, inventory levels, and KPIs relevant to their specific store or region, based on their individual login and role-based permissions. This is perfect for retail brands with multiple locations or global distribution networks that need centralized oversight.
Yes, you can. You don't need a pre-existing setup to begin building with Softr. If you are starting a new retail venture, you can use Softr Databases as your primary source of truth for tracking orders and inventory, which integrates natively with your reporting dashboard.
However, if your data is already living in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those instantly. You can also utilize the REST API connector to ingest data from custom webhooks. In either scenario, you maintain complete control over how your product and sales records are organized and visualized.
Softr Databases is the recommended native data source for ecommerce tracking software, providing the high performance and instant triggers needed for fast-moving retail data. Since it is native to the platform, it ensures the fastest possible dashboard load times for your sales charts.
If your order data is stored elsewhere, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources in one app—for example, pulling customer service tickets from HubSpot alongside real-time sales performance from Softr Databases. Most sources support two-way sync, ensuring your dashboard reflects every new sale the moment it happens.
Yes, Softr provides total control over the experience and security of your ecommerce tracking software. You can tailor the layout to highlight your most important KPIs, such as gross margin or cart abandonment rates. Every chart or data block can be conditionally displayed, ensuring that your warehouse team sees shipping lists while your marketing team sees campaign ROI.
You can define granular roles—such as Analyst, Warehouse Manager, or Executive—specifying exactly what data each person can view or edit. For instance, staff can update inventory counts but cannot change historical sales figures. These personalized views keep your dashboard organized and your sensitive financial data secure.
Yes, you can fully white-label your ecommerce tracking software. You can integrate your own logo, brand colors, and typography, and host the platform on a custom domain (e.g., reports.yourbrand.com). You can also remove all Softr branding to provide your internal team or stakeholders with a professional, cohesive experience that matches your brand's digital identity.
Yes, Softr offers extensive flexibility to adjust the design and layout of your ecommerce tracking software. You can modify colors, spacing, and page structures within the visual builder to suit your operational needs. You choose how your sales data is presented across various pages, ensuring the most critical reports are prioritized for your team.
You can use several block types to visualize your retail data:
- Table blocks – to monitor detailed order logs, SKU lists, or pending shipments.
- List or Card blocks – to showcase top-performing products or new arrivals.
- Detail View – to dive deep into a single order's history or a customer’s profile.
- Forms – to input product cost data or log customer returns.
- Charts – to track revenue growth and sales by category over time.
- Calendar blocks – to view upcoming inventory arrivals or marketing campaign launches.
Updating the layout is easy; simply use the drag-and-drop editor to rearrange components as your tracking requirements evolve.
Security is built into every Softr app. Your sales and customer data are encrypted in transit via TLS and at rest, and hosted on secure infrastructure. You have complete authority over access control, with the ability to set up role-based permissions and visibility rules that protect sensitive financial records.
When using Softr Databases, your ecommerce data is stored in a secure, SOC 2 Type II compliant environment in Germany. If you choose to connect external sources like Airtable or SQL, Softr serves only as a secure interface and does not store your data. This ensures you remain the sole owner of your business data, with precise control over which team members can view or modify specific records.
The app generated by our AI is fully production-ready. While other AI tools might produce a simple mockup or fragile code, Softr builds your ecommerce tracking software on a hardened, business-grade foundation that includes navigation, secure login, and database logic.
We handle the core infrastructure—authentication, responsive design, and permission layers—natively. This allows you to bypass the technical debt associated with raw code generation. Your ecommerce dashboard is scalable and secure from day one, ready to be used by your entire sales and operations team.
Softr is the first AI-native platform specifically designed for business software. Unlike visualization tools that only display data, or traditional no-code platforms that require steep learning curves, Softr’s AI Co-Builder produces a fully functional app—including the database and logic—in minutes.
It offers a unique hybrid advantage: the speed of AI-driven app creation combined with the reliability of a professional-grade platform. You get built-in user management, secure permissions, and professional hosting without manual configuration. It is the fastest way for ecommerce businesses to move from needing a report to having a live, interactive tracking system.
Yes. Softr supports native workflows and deep integrations to connect your ecommerce tracking software with the rest of your tech stack. You can automate tasks like sending a Slack message when a large order is placed or syncing fulfillment updates with shipping providers. Softr also supports REST APIs and webhooks for advanced connectivity.
Whether you need to push sales data to an accounting system or pull live shipping rates into your dashboard, you can build these automated workflows entirely visually, without writing a single line of code.
Describe what you need. Softr's AI builds your custom dashboard and reporting software in minutes.