Dashboard & Reporting

Build your own website analytics hub, no code required

Gain insights, track performance, and optimize strategies with a custom analytics hub tailored to your website's unique needs.

Get started free Start with a template

A user interface dashboard displaying website analytics with charts, graphs, and key performance metrics.

Loved by 800,000+ teams around the globe

Flexibility

Add only the features you need

Set up a custom analytics hub with just the insights and reports your team needs now. Add new views or dashboards as your business evolves.

UI screenshot of traffic dashboard overview

UI screenshot of custom date range filtering

UI screenshot of referral and source analysis

UI screenshot of goal and conversion tracking

UI screenshot of export and share reports

Data Management

Unify your website analytics in real time

Connect spreadsheets, analytics tools, and CRMs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your web performance.

Explore all data sources

Power

Custom analytics for every team. Secure and fast.

Empower each team with tailored dashboards and secure access. Set up user groups, permissions, and automated reporting—no IT support needed.

Advanced permissions

Customize dashboards for different user groups so each sees the analytics and reports relevant to their role.

User groups

Customize dashboards for different user groups so each sees the analytics and reports relevant to their role.

Automations

Connect with reporting tools like Make, Zapier, or N8N to send automated updates and generate reports.

Works on any device

Access analytics dashboards from any device. Your reporting hub is mobile-ready out of the box.

Easy, secure logins

Fast, secure access with Google, email, or SSO logins—no IT tickets required for your team.

Security

Protect sensitive analytics with SOC2 and GDPR compliance, plus detailed access controls for every dashboard.

AI Magic

Put AI to work for marketers

Marketers can ask AI for website insights and reports—answers appear instantly, right inside your analytics dashboard with Softr.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building website analytics hub

Easy, fast setup

Spin up your website analytics hub in minutes with drag-and-drop dashboards and reports.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new data sources, custom charts, or sharing options as your reporting needs evolve.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Bring all your analytics, reports, and dashboards together—no need for extra tools or logins.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”

Ashley Kalinauskas

CEO, Torigen Pharmaceuticals

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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”

Oliver Thomas

Maker Digital Systems Architect, MIT

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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”

Isobelle Ford

Founder & Director, Skylight Ventures

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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”

Jesuena Estoque Reimer

Founder, Mindflows

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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”

Guillaume Duvernay

Growth Lead, Plan A

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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”

Rebecca Berneck

CEO, Officeheads

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How It Works

Build a fully custom website analytics hub in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”