Analyze metrics, optimize strategies, and track progress with a no-code dashboard tailored to your content team's workflow.


Set up a dashboard with only the views and features you need to track content performance. Adapt and iterate as your team’s needs change.
Connect spreadsheets, analytics tools, and CMS platforms with real-time sync—or manage everything in Softr Databases. Create one source of truth for your content performance.
Give each team member the right access to real-time insights. Set up secure logins, user groups, and granular permissions for your content performance dashboard—no IT needed.
Provide different teams or roles with customized dashboards, so each user only sees the analytics they need.
Provide different teams or roles with customized dashboards, so each user only sees the analytics they need.
Connect with tools like Make, Zapier, or N8N to automate reporting, alerts, and data syncs.
Access your content performance dashboard anywhere—apps are mobile-ready out of the box.
Let team members log in securely with Google, email, or SSO for fast access to analytics.
Safeguard performance data with SOC2 and GDPR compliance and robust access controls.
Let marketers ask AI about content stats or trends and get answers instantly—right inside your Softr performance dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your content performance dashboard in minutes with drag-and-drop and ready-made templates.
Add new charts, reports, or data sources as your content tracking needs evolve—no rebuild required.
Combine analytics, reporting, and team dashboards in one place—no extra tools or logins needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A content performance dashboard is a centralized platform where your team can log in to track how your content is performing across various channels. It brings together key metrics like views, engagement, conversions, and more, so you don’t have to juggle different tools or spreadsheets. This makes it easy to monitor trends, share insights, and optimize your content strategy in one organized place.
Softr makes it simple to build a content performance dashboard tailored to your team's needs. You can connect your data sources—such as Airtable, Notion, Google Analytics, or SQL—and create a dashboard where your team can view up-to-date content metrics, analyze trends, and generate reports, all in one place.
You don’t need to code anything. Start with a template or build from scratch, customize the layout, decide who can see which metrics, and brand it to match your company. It’s quick to set up, easy to maintain, and flexible as your analytics needs evolve. This helps your team stay aligned and informed.
You can add a wide range of features to your content performance dashboard, depending on what your team wants to track. Some common features include:
\- User logins – so each team member can access personalized dashboards
\- Custom analytics widgets – to show content views, engagement rates, or conversions
\- Data visualizations – including charts and graphs for performance trends
\- Filters and search – to drill down by date range, channel, or campaign
\- Tables and detail views – for in-depth analysis of content pieces
\- Comments or status updates – to discuss insights or flag issues
\- Automated reports – to share key metrics with stakeholders
\- Permissions and roles – so team members only see what’s relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can add or change features without writing code. And as your needs change, you can easily update the dashboard.
No coding is required. You can build your content performance dashboard completely with Softr’s visual editor. From layout to permissions, everything can be customized without needing to write any code.
Yes. You can manage multiple clients, teams, or projects within a single content performance dashboard. Each user only sees the analytics and reports relevant to them, based on their login and assigned role. This setup is ideal for agencies, marketing teams, or organizations tracking the performance of content for different stakeholders all in one place.
Softr supports many data sources for powering your content performance dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from custom sources using the REST API.
You’re not limited to a single source. You can integrate several data sources into the same dashboard, letting you display metrics from Airtable alongside Google Sheets, for example. Most supported sources offer real-time, two-way sync, so your dashboard data is always up to date.
Yes, Softr gives you full control over the user experience within your content performance dashboard. You can customize the layout, navigation, and which reports or analytics are visible, letting you match your workflow and branding. Each dashboard section can be shown or hidden depending on who’s logged in, ensuring users only see the content performance data relevant to them.
You can define user roles—like client, admin, or content manager—and set precise permissions for each role. For example, clients might only see analytics for their own campaigns, while admins can view and manage all data. You can also create personalized dashboard views by filtering content based on the logged-in user. This flexibility helps keep your dashboard organized, secure, and tailored to each user’s needs.
Yes, you can. You don’t need to have your content performance data stored elsewhere to get started with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your dashboard.
If you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector for importing data from other sources. So, you’re in control of how your content analytics data is collected and displayed.
Yes, you can fully white-label your content performance dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your company’s analytics tools. You can also remove all Softr branding, so your team and stakeholders only see your organization’s identity throughout the dashboard experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your content performance dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand or reporting style. You can also choose how each page is organized, decide which blocks go where, and set what different users see when they log in.
To display your metrics and insights, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured analytics like traffic sources, content engagement, or performance breakdowns
\- List or Card blocks – to highlight key content pieces or top-performing assets
\- Detail View – to show in-depth analytics for a specific article or campaign
\- Forms – for gathering feedback or user input
\- Charts – to visualize trends and performance data
\- Calendar blocks – to display content publishing schedules or performance milestones
If your reporting needs or design preferences change later, it’s easy to go back and update the dashboard right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and interact with your content performance data. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive analytics across your entire dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one dashboard with up to 10 app users and 2 user groups, including support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your dashboard needs more users or advanced features, you can upgrade to a paid plan. You can check the latest pricing details here: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing dashboards—like content performance analytics, internal reporting tools, or stakeholder portals—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working dashboard, and how seamlessly it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is designed for non-technical teams who want full control over dashboard layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that your team or stakeholders can log into.
You can customize everything visually—from dashboard widgets and design to user access. And since Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to create a professional analytics experience.
Yes. Softr supports a wide range of integrations so you can connect your content performance dashboard with the rest of your tech stack. You can sync with tools like Google Analytics, automate updates using Zapier, Make, and N8N, and use webhooks or REST API for more advanced workflows.
Whether you want to send performance data to another system, trigger automations based on content milestones, or display information from other analytics tools, you can build it into your dashboard without writing code.