Track campaign goals and campaign performance in an AI-powered marketing KPI tracker built with AI to fit your team's unique workflow.


Customize your marketing KPI tracker setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, CRMs, and ad platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business performance.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each specialist sees just the performance data relevant to their channel.
Give different team members tailored access and dashboards, so each specialist sees just the performance data relevant to their channel.
Streamline your internal processes with Softr Workflows. Trigger native automations for status alerts or goal completions to keep operations running smoothly.
Access and update your marketing KPI tracker on the go. All performance dashboards and reporting tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to campaign analytics—no IT tickets needed.
Keep internal marketing data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tracker.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing KPI tracker in minutes with AI—no manual configuration or complex setup required.

Add features like budget monitoring, custom reports, or campaign alerts as your marketing needs evolve.

Start with a tracker, then add client portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A marketing KPI tracker is a secure dashboard where your marketing team or stakeholders can log in to monitor key performance indicators (KPIs), campaign metrics, and conversion rates in real time. It centralizes data from various channels into one place, eliminating the need for manual reporting and endless spreadsheets. This makes it easier to track progress toward goals and provide a transparent view of marketing ROI.
Softr is the first AI-native platform for building business software. It makes it easy to build a marketing KPI tracker that fits your specific reporting needs. You can describe your campaign structure to the AI Co-Builder to instantly generate your database, analytics pages, and reporting logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-built marketing template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot to pull in ad spend and lead data. You have full control to adjust the charts visually, decide which team members see which metrics, and brand the dashboard to match your agency or company identity.
You can include a wide range of features in your marketing KPI tracker, depending on your marketing stack. A great marketing KPI tracker usually mixes visual data blocks with AI-powered insights:
- AI-Powered Intelligence – Use Ask AI to let managers query campaign performance conversationally.
- Vibe Coding Blocks – Build complex, custom UI elements using the AI Code block.
- Softr Workflows – Build native automations that trigger notifications when a target cost-per-acquisition is exceeded.
- User Portals & Logins – Securely manage access so different brand managers only see relevant metrics.
- Forms & Data Collection – Capture marketing spend or campaign brief details with custom forms.
- Dashboards & Charts – Visualize your conversion funnels and monthly ROI with real-time graphs.
- Lists & Advanced Filtering – Display and manage your active campaigns with searchable tables.
Vibe coding is about moving fast and using AI to build the exact reporting tool you need. You can "vibe code" a marketing KPI tracker in Softr by simply describing your tracking requirements to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate fragile scripts, Softr handles the "boring 80%"—like user authentication for your team, database relationships, and data security—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe your KPIs, Softr builds the tracker, and it’s ready for your marketing team instantly.
Yes. You can manage multiple marketing teams or departments in a single dashboard. Each team lead only sees the metrics and campaign data assigned to their department based on their login and role. This is useful for large enterprises or marketing agencies working with multiple clients simultaneously.
Yes, you can. You don't need to have your marketing data in another tool to start building with Softr. If you're starting a new tracking initiative, you can use Softr Databases, which is built into the platform and allows you to manually input or import your initial KPI benchmarks.
But if you already have campaign data in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API connector to bring in data from ad platforms. Either way, you have full control over how your marketing metrics are structured and displayed.
Softr Databases is the recommended native, relational data source for your marketing KPI tracker. It is built explicitly for business apps, offering high performance for large datasets and instant automation triggers for real-time reporting.
If your marketing data lives elsewhere, Softr connects to 17+ external sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same dashboard—pulling CRM data from HubSpot and campaign budgets from Softr Databases at once. Most sources support real-time, two-way sync.
Yes, Softr gives you full control over how your team interacts with the marketing KPI tracker. You can customize the layout and navigation to match your internal workflow. Each chart or reporting block can be shown or hidden based on roles, so junior marketers see specific task lists while executives see high-level ROI summaries.
You can set up different user roles—such as Analyst, Marketing Manager, or Admin—and define exactly what each role can view or edit. For example, analysts can update campaign spend, while only admins can delete historical data. You can also create personalized views by filtering the dashboard based on the logged-in user's assigned brand.
Yes, you can fully white-label your marketing KPI tracker in Softr. You can use your own logo, agency colors, professional fonts, and a custom domain to make the tracker feel like a proprietary internal tool. You can also remove all Softr branding, so your team or clients only see your company's identity throughout the reporting experience.
Yes, you can. Softr provides significant flexibility to control the design and layout of your marketing KPI tracker. You can adjust colors to match your brand guidelines and structure pages to prioritize your most important metrics. You can also choose where specific data visualizations are placed to optimize the flow for your team.
To display your marketing data, you can add various blocks like Table blocks, List blocks, Detail Views, Forms, Charts, and Calendar blocks. If your reporting needs evolve, it is easy to rearrange or add new blocks directly in the visual builder.
Softr is built with security in mind. All marketing performance data is encrypted in transit and at rest, and your tracker is hosted on secure, reliable infrastructure. Softr gives you full control over data access. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect sensitive marketing budget details.
For trackers using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your raw data—it simply displays it in real time based on your specific access settings.
It is fully production-ready. Unlike many AI tools that strictly "vibe code" fragile prototypes that are difficult to scale, Softr builds your marketing KPI tracker on top of a stable, enterprise-grade foundation.
We handle the technical heavy lifting, such as secure user authentication and granular field-level permissions, natively. This solves the "Day Two" problem for marketing teams: you get the speed of instant AI generation without the burden of maintaining raw code. Your tracker is secure, scalable, and ready to be shared with stakeholders from day one.
Softr is the first AI-native platform for building business software. Unlike traditional dashboard tools that are rigid or no-code platforms that require deep technical knowledge to configure permissions, Softr's AI Co-Builder creates apps on a secure, production-ready foundation instantly.
What sets it apart is the hybrid advantage: you can use AI to generate your KPI database and dashboard in minutes, then use visual controls for precise design adjustments. You get the speed of AI with the reliability of built-in business features like roles and permissions.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your marketing KPI tracker to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Google Analytics data via Google Sheets and lead data via HubSpot. Softr also supports REST API and webhooks for advanced marketing automations.
Whether you need to send a performance report to email or trigger a Slack notification based on a high ROI record, you can build it into your tracker without writing code.
Describe what you need. Softr's AI builds your custom dashboard and reporting tool in minutes.