Monitor campaign performance, analyze key metrics, and optimize strategies with a custom tracker tailored to your marketing team's needs.


Choose the exact views and workflows your marketing team requires. Add or adjust features as your tracking needs evolve—no code required.
Connect spreadsheets, analytics tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing metrics.
Build a secure, tailored marketing KPI dashboard for your team. Set up detailed permissions and logins so each member can view, edit, or analyze campaign data—no IT help needed.
Give each marketer, analyst, or manager a personalized dashboard, so they see only their relevant KPIs and insights.
Give each marketer, analyst, or manager a personalized dashboard, so they see only their relevant KPIs and insights.
Connect with tools like Make, Zapier, or N8N to sync campaign data and automate report distribution.
Access your KPI dashboard on any device—perfect for checking campaign status on the go.
Use Google, email, or SSO logins for secure, fast access to team dashboards and reporting tools.
Keep your marketing data protected with SOC2 and GDPR compliance, plus detailed access controls.
Marketers can ask AI for real-time KPI insights and trends, right inside your Softr dashboard—no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build a marketing KPI tracker dashboard in minutes—just drag, drop, and customize your metrics.
Add new KPIs, sources, or reporting features as your marketing goals change—no starting over.
Track all your campaigns, KPIs, and reports in one place—no more jumping between tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A marketing KPI tracker is a centralized dashboard where you can log in to monitor and analyze key marketing metrics—like campaign performance, lead generation, conversion rates, and ROI. It brings all your data together in one place, so you no longer need to manage multiple spreadsheets or jump between different reporting tools. This makes it much easier to track progress, identify trends, and make informed decisions about your marketing strategies.
Softr makes it simple to build a marketing KPI tracker tailored to your team’s needs. You can connect your existing data sources—such as Airtable, HubSpot, Notion, SQL, and more—to create a dashboard where team members can log in, view the latest metrics, analyze trends, and even customize their own reports, all from one platform.
You don’t need to code anything. You can get started with a template or build your tracker from scratch, customize the layout, set permissions for who can see each metric, and brand the dashboard to match your company. It’s fast to set up, easy to update, and flexible enough to grow with your marketing goals.
You can add a variety of features to your marketing KPI tracker depending on your workflow. Some popular options include:
\- User logins – so each team member can access their own reports or views
\- Custom dashboards – to display campaign stats, sales funnels, or traffic sources
\- Forms – for submitting campaign updates, feedback, or new goals
\- File sharing – upload and download reports or creative assets securely
\- Search and filters – to quickly find specific metrics or time periods
\- Tables, lists, and detail views – to organize data like campaign results or lead lists
\- Comments or status updates – keep all discussions related to marketing KPIs in one place
\- Charts – visualize trends, benchmarks, or ROI calculations
\- Calendar view – track important dates for campaigns, launches, or reporting cycles
\- Permissions and roles – so different users only see the data relevant to them
All features are built using Softr’s drag-and-drop editor, so you don’t need to write any code. If your tracking needs change later, you can easily update your dashboard.
No coding is required. You can build your marketing KPI tracker entirely using Softr’s visual editor. Everything from the dashboard layout to permission settings can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams in a single marketing KPI tracker. Each user only sees the dashboards and performance data assigned to them, based on their login and role. This is especially helpful for agencies or marketing teams tracking KPIs across different brands, projects, or client accounts.
Softr supports a wide variety of data sources for your marketing KPI tracker. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate additional marketing data sources using the REST API.
You’re not limited to just one source. You can pull in KPI data from multiple platforms into the same tracker and view them side by side—making it easy to compare performance across different channels. Most data sources support real-time, two-way sync, so your marketing KPIs stay updated automatically.
Yes, Softr gives you full control over how users interact with your marketing KPI tracker. You can tailor the layout, navigation, and dashboard views to match your team’s workflow and branding. Each page or widget can be shown or hidden based on the user’s permissions, ensuring everyone only sees the KPIs relevant to them.
You can also set specific roles, such as marketer, client, or admin, and decide exactly what each type of user can view or edit. For example, clients can access only their own performance metrics, while managers can review KPIs across all accounts. You can also create custom views filtered by user, project, or team, keeping each experience streamlined and secure.
Yes, you can. You don’t need to import your marketing data from another tool to get started with Softr. If you’re starting fresh, you can use Softr Databases to store and organize your KPI data directly within the platform.
If you already track KPIs in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. Plus, you can bring in data from other marketing sources using the REST API connector. No matter how you choose to organize your marketing data, you have full control over how it’s displayed in your tracker.
Yes, you can fully white-label your marketing KPI tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the tracker feel like a seamless part of your organization. You can also remove all Softr branding, so your users only see your company’s identity throughout the KPI tracking experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your marketing KPI tracker. You can adjust colors, fonts, spacing, and page structure to align with your team’s branding. You also decide how each dashboard is laid out, choose which blocks go where, and set what different team members or stakeholders see when they log in.
To visualize your KPIs, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured KPI data, campaign results, or goal tracking
\- Chart or Graph blocks – to quickly visualize trends and performance metrics
\- List or Card blocks – to highlight campaign summaries or important insights
\- Detail View – to drill down into individual metrics or campaigns
\- Forms – for collecting feedback or updates
\- Calendar blocks – to display timelines or reporting deadlines
If your tracking needs change later, it’s easy to update the design directly in the visual builder.
Softr is built with security in mind. All data in your marketing KPI tracker is encrypted in transit (TLS) and at rest, and your tracker is hosted on secure, reliable infrastructure. Softr apps let you control who can access and update your KPI data with role-based permissions, user management, visibility rules, and global restrictions to keep sensitive performance metrics protected.
If you connect your KPI tracker to data sources like Airtable, Notion, or SQL, Softr doesn’t actually store your data—it simply displays it in real time, based on your access settings. You control your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your marketing data secure.
You can get started for free. Softr’s Free plan lets you publish one marketing KPI tracker with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your KPI tracker requires more users or advanced features, you can explore their paid plans, which are designed to scale as your needs grow.
Softr is designed to make it easy to build powerful, user-friendly apps—like marketing KPI trackers, dashboards, and reporting tools—without needing to code or rely on developers. What sets Softr apart is how quickly you can go from idea to a live KPI tracker, and how easily it connects with your existing marketing data sources.
Unlike some no-code platforms that focus on mobile apps or are geared toward developers, Softr is ideal for non-technical teams who want full control over the layout, user experience, and permissions. You can work with real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded KPI trackers for your team or stakeholders.
Everything is customizable—from dashboards and charts to who can view or edit data. With built-in user roles, forms, conditional logic, and API support, you don’t need to piece together multiple tools to create a complete marketing analytics solution.
Yes. Softr supports a wide range of integrations so you can connect your marketing KPI tracker to the rest of your workflow. You can sync with tools like Zapier, Make, or N8N to automate reporting, notifications, or data updates. Softr also supports REST API and webhooks for custom automations.
Whether you need to send performance data to another platform, trigger alerts based on KPI changes, or display live results from other marketing tools, you can set it up in your tracker—no coding required.