Internal tool

Build your own competitor research tool, no code required

Analyze market trends, gain strategic insights, and enhance decision-making with a tool tailored to your business needs and goals.

Screenshot of a competitor research tool user interface displaying analytics charts, competitor profiles, and comparison tables.
competitor research tool mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your competitor data together in real time

Connect spreadsheets, analytics tools, and market research systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insights.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Empower your team to analyze, compare, and document competitor data securely. Set up groups and permissions—no IT support needed.

Advanced permissions

Give researchers, analysts, and managers custom dashboards to track and compare competitor insights relevant to their roles.

User groups

Give researchers, analysts, and managers custom dashboards to track and compare competitor insights relevant to their roles.

Automations

Connect with tools like Make, Zapier, or N8N to automate alerts, research updates, or competitor tracking tasks.

Works on any device

Access competitor research on desktop or mobile. All apps are mobile-ready out of the box.

Easy, secure logins

Enable team logins using Google, email, or SSO for secure, frictionless access—no tickets required.

Security

Keep competitor analysis data safe with SOC2 and GDPR compliance, plus strict access controls at every level.

AI Magic

Give marketers an AI assistant

Marketers can ask AI for competitor info and insights, all within your portal—no switching tools or extra steps needed.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building competitor research tool

Easy, fast setup

Spin up a competitor research dashboard in minutes with drag-and-drop templates—no dev time needed.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new data sources, filters, or views as your research process evolves—no rebuild required.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Bring competitor tracking, internal notes, and reporting together in one internal tool—no extra apps needed.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
Read Case Study
“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
Learn More
“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
Read Case Study
“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
Read Case Study
How It Works

Build a fully custom competitor research tool in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is a competitor research tool?
What are the benefits of building a competitor research tool with Softr?
What types of features can I build into my competitor research tool?
Do I need to know how to code to build a competitor research tool in Softr?
Can I manage multiple companies or research projects in the same competitor research tool?
Which data sources does Softr support for a competitor research tool?
Can I customize the user experience and permissions in the competitor research tool?
Can I use Softr for a competitor research tool if I don’t already have my data in another tool?
Can I white-label my competitor research tool in Softr, including using my own branding?
Can I customize the design and layout of my competitor research tool?
How secure is my data in Softr apps?
How much does it cost to build a competitor research tool with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your competitor research tool today

Launch an internal tool effortlessly—no coding needed
Get started free