Analyze market trends, gain strategic insights, and enhance decision-making with a tool tailored to your business needs and goals.


Set up a competitor research tool tailored to your team’s workflow. Add only the views and features you need, and adapt as your process evolves.
Connect spreadsheets, analytics tools, and market research systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insights.
Empower your team to analyze, compare, and document competitor data securely. Set up groups and permissions—no IT support needed.
Give researchers, analysts, and managers custom dashboards to track and compare competitor insights relevant to their roles.
Give researchers, analysts, and managers custom dashboards to track and compare competitor insights relevant to their roles.
Connect with tools like Make, Zapier, or N8N to automate alerts, research updates, or competitor tracking tasks.
Access competitor research on desktop or mobile. All apps are mobile-ready out of the box.
Enable team logins using Google, email, or SSO for secure, frictionless access—no tickets required.
Keep competitor analysis data safe with SOC2 and GDPR compliance, plus strict access controls at every level.
Marketers can ask AI for competitor info and insights, all within your portal—no switching tools or extra steps needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up a competitor research dashboard in minutes with drag-and-drop templates—no dev time needed.
Add new data sources, filters, or views as your research process evolves—no rebuild required.
Bring competitor tracking, internal notes, and reporting together in one internal tool—no extra apps needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A competitor research tool is a centralized platform where your team can log in to access, analyze, and share insights about your competitors—like their products, pricing, marketing strategies, and recent news. It helps you organize all your competitive intelligence in one place, making it easier to track changes, collaborate with colleagues, and develop informed strategies.
Softr makes it easy to build a competitor research tool tailored to your workflow. You can connect your existing data sources—like Airtable, Notion, HubSpot, monday.com, SQL, and more—and create a space where your team can log in, view competitor profiles, submit findings, and access reports, all in one place.
There’s no need to code. You can start with a template or build from scratch, customize the layout, control access to sensitive data, and brand the portal to match your company. It’s quick to set up, simple to maintain, and flexible enough to grow with your research needs, helping your organization stay ahead of the competition.
You can add a wide range of features to your competitor research tool, depending on how your team tracks and shares information. Some common features include:
\- User logins – so each team member can access relevant competitor data
\- Custom dashboards – to visualize competitor comparisons, market trends, or performance metrics
\- Forms – for submitting new competitor data, insights, or observations
\- File sharing – to upload and download documents, reports, or presentations
\- Search and filters – to quickly find specific competitors or market segments
\- Tables, lists, and detail views – to display competitor profiles, product launches, or SWOT analyses
\- Comments or status updates – to keep collaboration and discussion in one place
\- Charts – to visualize pricing comparisons, product features, or market share
\- Calendar view – for tracking upcoming competitor events, releases, or announcements
\- Permissions and roles – to ensure sensitive information is only seen by the right people
Everything is built using Softr’s drag-and-drop blocks, so you can create and update these features without any coding needed.
No coding is required. You can build your competitor research tool entirely with Softr’s visual editor. From customizing the layout to managing user permissions, everything can be set up without writing any code.
Yes. You can manage multiple companies or research projects within a single competitor research tool. Each user only sees the competitor data, insights, and projects assigned to them, based on their login and role. This setup is especially helpful for research teams, agencies, or consultants who track and analyze multiple industries or clients at once.
Softr supports a wide range of data sources for your competitor research tool. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. There’s also support for connecting to other research or analytics sources using the REST API.
You’re not limited to just one source. You can combine multiple data sources in the same tool and display them together—so your competitor research platform can pull in data from both Airtable and Google Sheets at once. Most sources offer real-time, two-way sync to keep your research dashboards and databases always up to date.
Yes, Softr gives you full control over how users experience your competitor research tool. You can customize the layout, navigation, and content to match your team’s workflow and brand. Each page or block can be shown or hidden based on who’s logged in, ensuring every user only sees relevant competitor data.
You can set up different user roles, such as analyst, manager, or client, and define exactly what each role can view or edit. For example, clients can access only their assigned research projects, while internal users can manage all competitor records. You can also personalize views by filtering data based on the logged-in user.
This level of customization is especially powerful when managing multiple companies, industries, or projects in one place. It helps keep your competitor research tool organized, secure, and tailored to everyone’s needs.
Yes, you can. You don’t need to import data from another source to start building your competitor research tool with Softr. If you’re starting fresh, you can use Softr Databases, which is integrated right into the platform and works seamlessly with your research workflows.
If you do have competitor analysis data in tools like Airtable, Google Sheets, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to pull in data from other research sources. This gives you full control over how your competitor data is organized and displayed in your tool.
Yes, you can fully white-label your competitor research tool in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the platform feel like a seamless part of your organization’s toolkit. You can also remove all Softr branding, so your team and stakeholders only see your company’s identity throughout the competitor research experience.
Absolutely! Softr offers plenty of flexibility to control both the design and layout of your competitor research tool. You can tailor colors, fonts, spacing, and page organization to fit your brand guidelines. Choose how each section appears, decide which blocks go where, and set what different types of users see when they log in.
To present your competitor data, you can add various blocks as needed:
\- Table blocks – to display structured data like competitor lists, feature sets, or pricing comparisons
\- List or Card blocks – to highlight profiles, key findings, or market segments
\- Detail View – to deep-dive into one competitor at a time, similar to a profile page
\- Forms – for internal feedback or note-taking
\- Charts – to visualize trends and insights
\- Calendar blocks – to track review cycles or update deadlines
If your needs change, you can easily update layouts in the visual builder at any time.
Softr is designed with strong security in mind. All data in your competitor research tool is encrypted in transit (TLS) and at rest, with applications hosted on secure, reliable infrastructure. You have full control over who can access and interact with your competitor data, with role-based permissions, user management from your data source, visibility rules, and global restrictions to keep sensitive research secure.
When you connect to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your research data—it just displays it live, according to your permissions. You always control who can view or edit your competitor research.
Softr also follows industry best practices for authentication, access management, and continuous monitoring to help keep your competitive insights safe.
You can start building your competitor research tool for free. Softr’s Free plan allows you to launch one app with up to 10 users and 2 user groups, supporting all major data sources like Softr Databases, Airtable, Google Sheets, and more.
If your research tool requires more users or advanced features, you can explore Softr’s paid plans here: <https://softr.io/pricing>
Softr is purpose-built to help you create fully functional, user-facing apps like competitor research tools, CRMs, and internal dashboards, all without coding or relying on developers. What makes Softr stand out is how quickly you can turn an idea into a working app, and how seamlessly it connects to your existing data sources.
While some no-code platforms focus on mobile apps (like Glide) or are tailored to developers (like Retool), Softr is designed for non-technical teams who want control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver secure, branded research tools that internal teams can access.
Everything is visually customizable—from content and design to user-specific views. Plus, Softr includes essential features like user roles, forms, conditional logic, and API support out of the box, so you don’t have to juggle multiple platforms to launch a polished solution.
Yes! Softr supports a wide range of integrations, making it simple to connect your competitor research tool with the rest of your workflow. You can sync with tools like Slack for notifications, automate data flows using Zapier, Make, or N8N, and trigger actions based on user activity. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to push competitor updates to another platform, automate alerts, or pull in data from other systems, you can set it up right in your research tool—without writing any code.