Measure campaign success, optimize strategies, and demonstrate value with a customizable ROI tool tailored to your marketing goals.


Set up a content marketing ROI calculator tailored to your workflow. Start simple, then add calculations and views as your needs evolve—no code required.
Connect spreadsheets, marketing tools, and analytics platforms with real-time sync—or manage everything in Softr Databases. Create a clear view of your marketing effectiveness.
Empower your team with a content marketing ROI dashboard. Set up secure logins, role-based dashboards, and permissions—no IT help needed.
Give marketers, analysts, and managers tailored access so each role views their relevant content performance data.
Give marketers, analysts, and managers tailored access so each role views their relevant content performance data.
Connect with analytics and reporting tools to automate data pulls, report generation, and alerting.
Track and update your marketing ROI dashboards anywhere. All apps are mobile-ready by default.
Let your team log in securely with Google, email, or SSO—quick access to performance insights, no IT tickets required.
Keep sensitive marketing data protected with SOC2 and GDPR compliance, plus precise access controls for every user.
Marketers can ask AI for instant ROI insights, data, or trends—always available right inside your reporting dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build a content marketing ROI dashboard in minutes with drag-and-drop blocks—no coding required.
Add new reports or data sources as your content marketing needs change, with zero downtime.
Track ROI, manage campaigns, and report performance—all in one dashboard, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A content marketing ROI calculator is a tool that helps you measure the return on investment (ROI) of your content marketing efforts. By inputting your costs and results—such as website traffic, leads, or sales—the calculator shows you how effective your content strategy is at driving value. This makes it easier to track your marketing performance and justify your content spend to your team or stakeholders.
Softr makes it simple to create a content marketing ROI calculator tailored to your workflow. You can connect data from platforms like Airtable, HubSpot, Notion, or Google Sheets, and set up a calculator that lets your team quickly assess the impact of different campaigns, channels, or content types. You don’t need to write any code—just use Softr’s visual builder to create your calculator, customize the design to match your brand, and control who can access and use it. It’s fast to launch, easy to update with new metrics, and flexible as your reporting needs grow.
Your content marketing ROI calculator can include a range of features, depending on how you want to track and report your results. Some common options are:
\- Custom input forms – so users can enter their own campaign costs, traffic numbers, or conversions
\- Real-time calculators – that instantly show ROI or other performance metrics based on the data entered
\- Dashboards – to visualize key metrics, trends, or comparisons across different campaigns
\- Reports – that can be exported or shared with managers or clients
\- Charts and graphs – to help users spot patterns or opportunities
\- User accounts – for team members to save or compare their calculations
\- Permissions – so only certain people can edit or view sensitive data
With Softr’s drag-and-drop blocks, you can build these features easily, no coding necessary. And as your metrics or workflow change, it’s simple to update your calculator.
No, you don’t need any coding experience. You can build your content marketing ROI calculator entirely with Softr’s visual editor. Everything, from the formula logic to the look and feel, can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within the same content marketing ROI calculator. Each user only sees the ROI data and insights assigned to them, based on their login and role. This is especially helpful if you’re an agency or marketing team working with several clients or departments who all need to track their own content performance.
Softr supports a wide range of data sources for your content marketing ROI calculator. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also import data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same calculator—for example, combining website analytics from Google Sheets with CRM data from HubSpot. Most sources support real-time, two-way sync, so your ROI calculator always reflects the latest content performance data.
Yes, Softr gives you full control over how users experience your content marketing ROI calculator. You can tailor the layout, navigation, and reports to match your specific workflow and branding. Each page or block can be shown or hidden based on who’s logged in, so every user only sees the ROI stats and content data relevant to them.
You can also set up different user roles, such as client, manager, or analyst—and define exactly what each role can view or edit. For example, clients might only see their campaign results, while internal team members can view aggregate reports. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially valuable when tracking ROI across multiple clients, campaigns, or teams in one calculator. It helps keep your data secure, organized, and relevant to each user.
Yes, you can. You don’t need to import your data from another platform to start building your content marketing ROI calculator with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with any ROI calculator you build.
But if you already track content data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. The REST API connector also lets you bring in data from other sources. Either way, you have full control over how your marketing metrics and ROI figures are structured and displayed.
Yes, you can fully white-label your content marketing ROI calculator in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the calculator feel like a natural extension of your company’s brand. You can also remove all Softr branding, ensuring that users interacting with your ROI calculator only see your organization’s identity throughout the experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your content marketing ROI calculator. You can adjust colors, fonts, spacing, and page structure to match your branding guidelines. You can choose how each section is laid out, decide which blocks to use for inputs, results, and insights, and set what different users see when they access the calculator.
To present your data and results, you can add different types of blocks depending on your needs:
\- Use Form blocks to capture metrics like traffic, conversion rates, and spend
\- Use Chart blocks to visualize ROI calculations and trends
\- Use Table or List blocks to display detailed breakdowns or historical data
\- Use Detail View to show individual campaign results
If you want to tweak your calculator’s content or design later, it’s easy to make updates right in Softr’s visual builder.
Softr is built with data security in mind. All data in your content marketing ROI calculator is encrypted both in transit (TLS) and at rest, and your app is hosted on secure, reliable infrastructure. You also have full control over who can access and interact with your calculator, including role-based permissions and user management directly within your data source. You can set visibility rules and global restrictions to keep sensitive marketing data safe.
If your calculator is connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t actually store the data—it displays it in real time, based on your access settings. You always remain in control of your information and who can view or edit it.
Softr also follows industry best practices for authentication, access controls, and platform monitoring to help ensure your data remains secure.
You can get started for free. Softr’s Free plan lets you publish one content marketing ROI calculator app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your calculator needs to support more users or advanced features, you can explore Softr’s paid plans for additional options and scalability.
Softr is designed to make it easy to create fully functional, user-facing tools—like content marketing ROI calculators—without needing to write code or depend on developers. Its big advantage is how quickly you can go from idea to a live calculator, and how seamlessly it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps or are more developer-centric, Softr is built for non-technical teams who want full control over layout, user experience, and permissions. You can build directly on real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create calculators that are secure, branded, and easy for your team or stakeholders to use.
You can visually customize everything—from calculator logic and design to who can access which features. Plus, with built-in support for user roles, conditional logic, forms, and API connections, you don’t need to cobble together multiple tools to launch something professional.
Yes! Softr supports a wide range of integrations so you can connect your content marketing ROI calculator to your broader workflow. You can sync with tools like Slack for notifications, send data to Google Sheets, or automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automations.
Whether you need to send calculator results to another system, trigger automations based on user inputs, or pull in data from other marketing tools, you can build it into your calculator—no coding required.