Track market trends, manage price data, and view reports in an AI-powered tool built with AI to fit your team's analysis workflow.


Customize your tool with the exact steps and views your team needs. Add features like trend charts and gap analysis as workflows evolve.






Connect spreadsheets, CRMs, and web scrapers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business intelligence.
Give each analyst the right data and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give analysts, managers, and executives tailored dashboards, ensuring each role sees the specific market trends and KPIs they need.
Give analysts, managers, and executives tailored dashboards, ensuring each role sees the specific market trends and KPIs they need.
Streamline your reporting with Softr Workflows. Trigger native notifications when competitor prices change to keep your operations agile.
Access and update your pricing data on the go. All your comparison dashboards are mobile-ready out of the box for quick reviews.
Use Google, email, or SSO logins to give your strategy team fast, secure access to market insights—no IT tickets needed.
Keep your proprietary market intelligence safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your comparison tool in minutes with AI—no dev time or complex configuration needed.

Add features like automated alerts, trend queries, or gap analysis as your needs evolve—without a rebuild.

Start with price tracking, then add market dashboards and research archives—all in one place with Softr.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A competitor pricing comparison tool is a secure dashboard where your sales and marketing teams can log in to analyze market trends, price points, and SKU-level data. It keeps all competitive intelligence in one place, so you don't have to rely on manual web scraping or messy spreadsheets. This makes it easier to stay agile with your pricing strategy and provide your team with the insights they need to win more deals.
Softr is the first AI-native platform for building business software. It makes it easy to build a competitor pricing comparison tool that fits the way your market analysis works. You can describe your features and data fields to the AI Co-Builder to instantly generate your database, tracking pages, and filtering logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pricing dashboard template, or building from scratch. Everything runs on Softr Databases, the native database built into the platform, or you can connect external tools like Airtable, Google Sheets, or SQL where you might already store market data. You have full control to adjust the comparison layout visually, decide which team members see specific market segments, and brand it to match your company styling. It's quick to get up and running, simple to update as competitors change, and flexible enough to scale with new product lines.
You can include a wide range of features in your competitor pricing comparison tool, depending on your market intelligence workflow. A great dashboard usually mixes data visualization with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query pricing trends conversationally, or set up Database AI Agents to automatically summarize competitor price changes or perform sentiment analysis on competitor reviews.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic price-point scatter plot or a side-by-side feature comparison matrix—using the AI Code block to "vibe code" exactly what your analysts need.
- Softr Workflows – Build native automations (like an alert system) that trigger Slack notifications or sync data whenever a competitor's price drops below a certain threshold.
- User Portals & Logins – Securely manage access so regional sales managers only see pricing data relevant to their specific territory.
- Forms & Data Collection – Capture field intelligence from sales reps with custom forms for reporting on-the-ground competitor discounts.
- Dashboards & Charts – Visualize price fluctuations and market positioning with real-time trend lines and comparison bars.
- Lists & Advanced Filtering – Display and manage product catalogs with searchable tables, category tagging, and detailed SKU views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored pricing calculator with AI.
Vibe coding is all about moving fast and using AI to build exactly what your pricing analysts need. You can "vibe code" a competitor pricing comparison tool in Softr by simply describing your requirements—like needing a specialized margin calculator or a markdown tracker—to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate raw code meant for simple prototypes, Softr handles the critical backend—like user authentication for your team, database logic, and data security—natively. This means you get the speed of vibe coding your comparison logic without the maintenance headaches. You describe the market metrics you want to track, Softr builds the interface, and your team can start analyzing prices instantly.
Yes. You can manage multiple regional markets or different product categories within a single dashboard. Each analyst or sales rep only sees the pricing data and competitor lists assigned to them, based on their login and role. This is useful for global enterprises or companies with diverse product portfolios working across different market segments.
Yes, you can. You don't need to have a pre-existing database of competitor prices to start building with Softr. If you're starting your tracking from scratch, you can use Softr Databases, which is built into the platform and allows you to manually enter or import product data as you find it.
But if you already have pricing scrapers or data feeds in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API connector to bring in live pricing feeds from third-party market APIs. Either way, you have full control over how your competitive metrics are structured and displayed.
Softr Databases is the recommended native data source for your pricing tool. It is built explicitly for business apps, offering the high performance needed for large product catalogs, instant automation triggers for price alerts, and a lightning-fast experience because the data lives on the platform.
If you store your historical pricing elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple sources—pulling your own internal costs from a SQL database and competitor prices from Softr Databases simultaneously. Most sources support real-time, two-way sync, so updates to your pricing strategy stay in sync automatically.
Yes, Softr gives you full control over how your team interacts with the pricing comparison tool. You can customize the layout and navigation to match your internal reporting standards. Each block, such as a margin chart or a discount tracker, can be shown or hidden based on who's logged in, so sales reps see client-facing comparisons while executives see higher-level profit analysis.
You can set up different user roles—such as Analyst, Sales Rep, or Admin—and define exactly what each role can view or edit. For example, reps might only have "view-only" access to competitive data, while analysts can update pricing records. You can also create personalized views by filtering the product list based on the logged-in user’s assigned category.
This is essential when managing sensitive competitive intelligence, keeping the experience clean and focused for every department involved.
Yes, you can fully white-label your pricing dashboard in Softr. You can use your own logo, corporate brand colors, and a custom domain (e.g., pricing.yourcompany.com) to make the tool feel like a proprietary internal platform. You can remove all Softr branding so your team and stakeholders only see your company's identity whenever they are reviewing market data.
Yes, you can. Softr gives you total flexibility over the design and layout of your dashboard. You can adjust colors, fonts, and page structure to match your corporate identity. You can also choose how each comparison page is laid out, decide where price charts go, and set specific landing views for different teams.
To display your competitive data, you can add different types of blocks:
- Table blocks – for detailed SKU comparisons, pricing tiers, and feature sets.
- List or Card blocks – to highlight competitor profiles or recent market news.
- Detail View – to dive deep into a single competitor’s historical pricing trends.
- Forms – for reps to submit new price sightings from the field.
- Charts – to visualize market share and price positioning vs. your own products.
- Calendar blocks – to track competitor sale seasons or product launch dates.
If you decide to track different metrics later, it’s easy to update the blocks in the visual builder.
Softr is built with enterprise-grade security. All pricing data is encrypted in transit and at rest, hosted on secure infrastructure. Your tool gives you full control over data access; you can set role-based permissions, manage users within your data source, and apply visibility rules to ensure sensitive margin data isn't exposed to the wrong people.
For dashboards using Softr Databases, data is stored in a secure EU-based environment (Germany) with SOC 2 Type II compliance. For tools connected to external sources like BigQuery or SQL, Softr doesn't store your data locally—it fetches and displays it in real time based on your secure access settings. You maintain total ownership of your competitive intelligence at all times.
It is fully production-ready. Unlike many AI generators that produce one-off code snippets that are difficult to scale, Softr builds your pricing tool on a stable, professional foundation.
We handle the critical infrastructure—including secure login, hosting, and granular data permissions—natively. This solves the long-term maintenance problem: you get the speed of an AI-generated dashboard without the risk of managing raw, buggy code. Your comparison tool is secure, scalable, and ready for your strategy team to use immediately.
Softr is the first AI-native platform specifically for building business software. Unlike basic dashboarding tools that just visualize data or "vibe coding" tools that create unmaintainable code, Softr's AI Co-Builder creates functional apps with a backend on day one.
What sets it apart is the hybrid advantage: you use AI to generate your product database and comparison logic in minutes, then use visual controls for pixel-perfect adjustments. You get the speed of AI with the reliability of a platform that includes built-in authentication and permissions. It’s perfect for market intelligence teams who need to move from a concept to a functional tool in one afternoon.
Yes. Softr supports powerful native workflows and integrations so you can connect your pricing tool to your existing software stack. You can automate tasks using Softr Workflows—like triggering a notification when a competitor's price changes—or sync with tools like Slack and Microsoft Teams. Softr also supports REST API and webhooks for advanced connectivity.
Whether you need to push data to your CRM for a sales team or pull in live exchange rates for global pricing, you can build these automated steps into your tool without writing a single line of code.
Describe your workflow and Softr's AI builds your tool in minutes. No code required.