Track KPIs and visualize metrics in an AI-powered system built with AI that you customize to fit your team's reporting workflow.


Customize your business intelligence dashboard with the exact charts and metrics your team needs. Add new data views as your processes evolve.





Connect spreadsheets, CRMs, and SQL databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business metrics.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different departments tailored access and dashboards, so marketing, sales, and finance roles see just the metrics they need.
Give different departments tailored access and dashboards, so marketing, sales, and finance roles see just the metrics they need.
Streamline reporting with Softr Workflows. Trigger native automations based on data changes to keep your business intelligence updated.
Access and update your business intelligence dashboard on the go. All charts and data tables are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to company performance data—no IT tickets needed.
Keep sensitive internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your business intelligence dashboard in minutes with AI—no dev time or complex configuration needed.

Add features like budget analysis, automated reports, or cost tracking as your workflows evolve—no code needed.

Start with a dashboard, then add internal forms or project tools—all in one place, with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A business intelligence dashboard is a secure, centralized space where your stakeholders can log in to access critical data insights, such as sales trends, operational KPIs, financial summaries, and growth metrics. It keeps all your reporting in one place, so you don't have to rely on digging through fragmented spreadsheets or manual report exports. This makes it easier to stay data-driven and provides a clear, real-time view of company performance for executives and department heads.
Softr is the first AI-native platform for building business software. It makes it easy to build a business intelligence dashboard that fits the unique way your organization monitors performance. You can describe your specific reporting needs to the AI Co-Builder to instantly generate your database, analytical pages, and data logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a reporting template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external data warehouses and tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the charting layout visually, decide which team members see which metrics, and brand it to match your corporate identity. It's quick to get up and running, simple to append new data sources, and flexible enough to scale as your data volume grows.
You can include a wide range of analytical features in your business intelligence dashboard, depending on what your data strategy looks like. A great dashboard app usually mixes classic visualization blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let executives query their performance data conversationally, or set up Database AI Agents to perform automated trend analysis or anomaly detection.
- Vibe Coding Blocks – Build complex, custom UI elements—like a specialized heat map or a custom financial modeling tool—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an alert system that triggers a Slack notification when a KPI falls below a certain threshold) that sync data whenever a metric is updated.
- Secure User Logins – Manage access so department heads only see their own department's budget vs. spend while the C-suite maintains a global view.
- Data Collection & Overrides – Capture manual data entries or adjustment notes with custom forms and file uploads.
- Interactive Charts – Visualize your business performance with real-time bar charts, line graphs, and pie charts.
- Summaries & Filtering – Display and manage high-level summaries with searchable tables, date range filters, and detailed record drill-downs.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a custom visualization? Use the Vibe Coding block to generate it with AI.
Vibe coding is all about moving fast and using AI to build exactly the analytical tools you need. You can "vibe code" a business intelligence dashboard in Softr by simply describing your tracking requirements and data structure to the AI Co-Builder. Softr then generates a production-ready reporting app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code for charts, Softr handles the "boring 80%"—like user authentication, data source connectivity, and granular security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw visualization libraries. You describe the metrics, Softr builds the dashboard, and it’s ready for your executive team instantly.
Yes. You can manage multiple regional teams or separate departments in a single business intelligence dashboard. Each user only sees the metrics, charts, and reports assigned to them, based on their login and organizational role. This is useful for global enterprises or multi-departmental companies where privacy and relevance over specific data sets are critical.
Yes, you can. You don't need to bring your performance metrics from elsewhere to start building with Softr. If you're starting a new project, you can use Softr Databases, which is built into the platform and allows you to structure your business intelligence data directly within the application you build.
But if you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL databases, you can connect those as your primary sources. You can also use the REST API connector to aggregate data from external BI tools. Either way, you have full control over how your metrics are structured and visualized in your dashboard.
Softr Databases is the recommended native, relational data source for your business intelligence dashboard. It is built explicitly for business apps, offering the high performance needed for data-heavy reporting and instant automation triggers directly from your metrics.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to BigQuery, SQL, Airtable, HubSpot, and SmartSuite. You can even integrate multiple data sources into the same dashboard—so your app could pull sales figures from HubSpot and inventory data from Softr Databases simultaneously. Most sources support real-time, two-way sync, so your dashboard summaries always stay up to date.
Yes, Softr gives you full control over how stakeholders experience your business intelligence dashboard. You can customize the reporting layout, sidebars, and visibility to match your workflow. Each chart or data block can be shown or hidden based on who's logged in, so every manager sees only the KPIs relevant to their team.
You can also set up different user roles, such as Viewer, Analyst, or Global Admin—and define exactly what each role can view or edit. For example, staff can see the team dashboard, while admins can modify the underlying data. You can also create personalized views by filtering records based on the logged-in user's department.
This level of customization is especially useful when you're managing complex data for multiple business units in the same app. It helps keep the reporting experience clean, secure, and tailored to the needs of every decision-maker.
Yes, you can fully white-label your business intelligence dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a premium, proprietary tool. You can also remove all Softr branding, so your executives and clients only see your company's identity throughout their data analysis experience.
Yes, you can. Softr gives you a lot of flexibility to control the design and visual structure of your business intelligence dashboard. You can adjust colors for your UI, choose professional fonts for your reports, and arrange the grid to highlight your most important KPIs. You can decide exactly which data visualizations go where and set what different teams see upon logging in.
To display your business data effectively, you can add different types of blocks:
- Table blocks – to show granular details like transaction logs or project lists
- Summary blocks – to highlight aggregate values like total revenue or net growth
- Detail View – to dive deep into a specific record’s history
- Forms – for entering manual data or status updates
- Charts – to visualize trends with line, bar, or area graphs
- Filter bars – to allow users to toggle dates, categories, or regions
If your reporting needs change, it’s easy to update the layout or add new chart blocks inside the visual builder.
Softr is built with security in mind. All data is encrypted in transit and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps give you full control over access layers; you can set up role-based permissions, manage users directly within your data source, and apply visibility rules to ensure sensitive financial data is only accessible to authorized personnel.
For dashboards using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For dashboards connected to external sources like BigQuery or SQL, Softr doesn't store your sensitive data locally—it simply displays it in real time based on your access settings. You're always in control of your data governance and who can view or export it.
Softr also follows industry best practices for authentication and platform monitoring to help keep your business intelligence safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom visualization scripts that are hard to maintain—Softr builds your business intelligence dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure authentication, hosting, and granular data permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation with the reliability of enterprise-grade infrastructure. Your dashboard is secure, scalable, and ready for your management team to use for real-time decision-making from day one.
Softr is the first AI-native platform for building business software. Unlike pure visualization tools that require complex SQL knowledge or traditional no-code tools that require manual configuration of every chart, Softr's AI Co-Builder creates full-featured dashboards on top of a secure foundation in minutes.
What sets it apart is the hybrid advantage: you can use AI to generate your reporting database, app pages, and logic, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and real-time syncing) already built-in. It's designed for operations and data teams who want to move from a prototype report to a production-ready dashboard on day one.
Yes. Softr supports powerful native workflows and a wide range of analytical integrations so you can connect your business intelligence dashboard to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with reporting tools like Google Analytics and HubSpot. Softr also supports REST API and webhooks for advanced data pipelines.
Whether you need to send an automated summary report to an executive via email, trigger an alert based on a data change, or display information from multiple business systems, you can build it into your dashboard without writing code.
Describe what you need. Softr's AI builds your custom dashboard and reporting system in minutes.