Track pipeline health and sales performance in an AI-powered CRM analytics dashboard built with AI you customize to fit your workflow.


Customize your CRM analytics dashboard setup with the exact reporting blocks and views your team needs. Add features as KPIs evolve—no code.






Connect your CRM, project trackers, and spreadsheets with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business metrics.
Give each teammate the right tools and data access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the CRM performance metrics they need to hit their targets.
Give different team members tailored access and dashboards, so each role sees just the CRM performance metrics they need to hit their targets.
Streamline your reporting with Softr Workflows. Trigger native notifications or record updates based on data changes in your dashboard to keep operations running smoothly.
Access and update your CRM analytics dashboard on the go. All reporting tools are mobile-ready out of the box for quick insights anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to your sales data—no IT tickets or complex setups needed.
Keep sensitive revenue and contact data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM analytics dashboard in minutes with AI—no dev time or complex configuration needed.

Add features like revenue forecasting, summaries, or automated alerts as your needs evolve—no rebuild needed.

Start with a CRM, then add reporting dashboards and executive summaries—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM analytics dashboard is a secure, visual interface where your sales leadership or team members can log in to access critical performance data, like lead conversion rates, deal pipelines, and revenue forecasts. It centralizes all your sales intelligence in one place, eliminating the need for manual spreadsheet updates or hunting through raw data. This makes it easier to spot trends and make data-driven decisions.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM analytics dashboard that fits your specific sales cycle. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, tracking pages, and visualization logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which managers see which metrics, and brand it to match your company style. It's quick to get up and running, simple to update, and flexible enough to scale as your sales team grows.
You can include a wide range of features in your CRM analytics dashboard, depending on what your sales workflow looks like. A great CRM analytics dashboard app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales managers query lead data conversationally, or set up Database AI Agents to summarize won/lost reasons or enrich prospect profiles.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic sales leaderboard or weighted pipeline funnel—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert when a high-value deal moves to 'Negotiation') that trigger notifications or sync data whenever a deal status is updated.
- User Portals & Logins – Securely manage access so account executives only see their own quotas while directors see the full team performance.
- Forms & Data Collection – Capture win-loss feedback or quarterly sales targets with custom forms and file uploads.
- Dashboards & Charts – Visualize your CRM analytics dashboard performance and KPIs like MRR, churn, and velocity with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your sales records with searchable tables, kanban boards for pipeline stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM analytics dashboard in Softr by simply describing your reporting requirements—such as 'I need a dashboard showing sales by region and rep performance'—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team to start analyzing instantly.
Yes. You can manage multiple sales teams or regional departments in a single CRM analytics dashboard. Each user only sees the metrics and deal data assigned to them, based on their login and role. This is useful for large sales organizations, multi-region companies, or managers who need to oversee distinct sales territories.
Yes, you can. You don't need to have your sales data already stored in another tool to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM analytics dashboard you build.
But if you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from third-party sales tools. Either way, you have full control over how your sales metrics are structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because your CRM analytics dashboard data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to HubSpot, BigQuery, Airtable, Google Sheets, and more. You can even integrate multiple data sources into the same dashboard—so your app could pull in live CRM records from HubSpot and historical targets from Softr Databases at once. Most sources support real-time, two-way sync, so any changes to a deal in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM analytics dashboard. You can customize the layout, navigation, and visual data blocks to match your internal sales processes. Each report or filter can be shown or hidden based on who's logged in, so every rep sees only what's relevant to their territory.
You can also set up different user roles, such as Sales Rep, Manager, or Admin—and define exactly what each role can view or edit. For example, reps can only see their own pipeline charts, while internal managers can manage all team records and quotas. You can also create personalized views by filtering performance data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, regions, or product lines in the same app. It helps keep the experience clean, secure, and tailored to each sales professional.
Yes, you can fully white-label your CRM analytics dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a professional, internal sales tool built by your company. You can also remove all Softr branding, so your sales team only sees your company's identity throughout the reporting experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM analytics dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which reporting blocks go where, and set what different managers see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like deal lists, contact logs, or lead statuses
- List or Card blocks – to highlight things like top-performing reps or new account profiles
- Detail View – to show one entity at a time, like a deep dive into a specific client account
- Forms – for sales reps to log updates or submit quarterly projections
- Charts – to show revenue insights, pipeline funnels, and conversion trends
- Calendar blocks – to display upcoming sales calls or contract renewal deadlines
If your reporting needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data in your CRM analytics dashboard is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive deal data and revenue figures. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect proprietary sales information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Salesforce or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM analytics dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your dashboard is secure, scalable, and ready for your sales leadership to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every chart and filter, Softr's AI Co-Builder creates a CRM analytics dashboard on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales database, dashboard layout, and logic in minutes, then use visual controls for precise editing of your KPIs. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for sales operations teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM analytics dashboard to the rest of your tech stack. You can automate tasks using Softr Workflows, such as syncing data with HubSpot or sending automated reporting summaries. Softr also supports REST API and webhooks for more advanced sales automation workflows.
Whether you need to send deal data to an ERP system, trigger email alerts based on hit targets, or display information from other marketing tools, you can build it into your dashboard without writing code.
Describe what you need. Softr's AI builds your custom dashboard in minutes.