Monitor responses, analyze trends, and manage respondent profiles in an AI-powered system built with AI to fit your research workflow.




Customize a market research survey tracker that looks sleek out of the box. Add only the reporting tools and views your research team requires.






Connect spreadsheets, survey tools, and feedback logs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your research data.
Give each researcher the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different analysts and project managers tailored access and dashboards, so each team member sees just the research data they need.
Give different analysts and project managers tailored access and dashboards, so each team member sees just the research data they need.
Streamline your research with Softr Workflows. Trigger native notifications or status changes based on new survey submissions or logic approvals.
Access and update your research tracker while in the field or on the go. All survey tracking apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your research team fast, secure access to market data—no IT tickets needed.
Keep respondent and internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tracker.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your market research survey tracker in minutes with AI—no manual configuration or coding needed.

Add features like automated sentiment analysis or data dashboards as your research needs evolve—no rebuild needed.

Start with a survey tracker, then add research portals and dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A market research survey tracker is a secure centralized hub where researchers and stakeholders can monitor respondent data, survey statuses, and analytical insights in real-time. It consolidates scattered feedback from various demographics into a single view, eliminating the need to search through disconnected spreadsheets or email threads. This organization helps research teams stay aligned and ensures that consumer insights are processed and shared efficiently.
Softr is the first AI-native platform for building research tools. It makes it simple to build a market research survey tracker that fits your specific methodology. You can describe your reporting needs to the AI Co-Builder to instantly generate your survey database, tracking pages, and filtering logic—fully connected and secure.
You don't need to code anything. You can start by generating with AI, using a research template, or building from scratch. Everything runs on Softr Databases, the native relational database built into the platform, or you can link data from Airtable, Google Sheets, or HubSpot. You have full control to customize the visual layout, manage analyst permissions, and brand the tracker to match your firm’s identity. It’s fast to deploy, easy to scale for thousands of respondents, and flexible enough to adapt as your study evolves.
You can include a diverse range of features tailored to high-volume feedback management. A robust market research survey tracker typically combines data visualization with AI-driven processing:
- AI-Powered Intelligence – Use Ask AI to query survey transcripts conversationally, or set up Database AI Agents to automatically categorize open-ended qualitative responses into specific sentiment categories.
- Vibe Coding Blocks – Build custom visual components—like a complex demographic heat map—using the AI Code block to "vibe code" the exact data visualization your stakeholders require.
- Softr Workflows – Build native automations (like an instant Slack alert for negative sentiment detection) that trigger whenever a specific survey response is submitted.
- User Portals & Logins – Securely manage access so different clients only see the survey results related to their specific product categories.
- Forms & Data Collection – Capture refined market data with custom forms that support conditional logic for deep-dive questioning.
- Dashboards & Charts – Visualize respondent trends and NPS scores with real-time charts and summary metrics.
- Lists & Advanced Filtering – Manage thousands of survey records with searchable tables and Kanban boards organized by research phase.
Everything is built using Softr's drag-and-drop blocks, but if you need a unique way to track respondent behavior, the Vibe Coding block lets you create it instantly.
Vibe coding allows you to move at the speed of your industry by using AI to build exactly what your study requires. You can "vibe code" a market research survey tracker in Softr by simply describing your tracking requirements—like specific filtering for age, location, or purchase intent—to the AI Co-Builder. Softr then generates a production-ready tracking app on a secure foundation.
Unlike generic tools, Softr handles the heavy lifting—like respondent authentication, data relationships, and SOC2-level security—natively. This means you get the speed of AI generation without the risk of managing raw, unmaintainable code. You describe your research parameters, Softr builds the tracker, and it is ready for your analysts to use immediately.
Yes. You can manage multiple research projects or distinct brand teams within a single tracker app. Using Softr's permissions, each brand manager or analyst only sees the survey data and demographic files assigned to their specific project, based on their individual login. This is ideal for research agencies working with multiple clients who need private, siloed access to their specific market insights.
Yes, you can. You don't need an existing external database to start tracking your research with Softr. If you are launching a new study, you can use Softr Databases, which is built into the platform to store respondent data and survey responses directly within your application.
If you already have historical survey data in tools like Airtable, Google Sheets, or HubSpot, you can connect those to display your legacy research alongside new results. You can also use the REST API to pull in data from survey providers. You maintain full control over how your respondent records are structured and visualized.
Softr Databases is the recommended native, relational data source for market research survey trackers. It provides high-performance handling of large datasets and instant automation triggers required for real-time reporting.
For teams with data elsewhere, Softr connects to 17+ external sources. You can sync with Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—for example, pulling respondent CRM data from HubSpot while tracking the survey responses in Softr Databases. Most sources support real-time, two-way sync, ensuring your analysis always reflects the latest feedback.
Yes, Softr gives you total control over the experience within your market research survey tracker. You can customize the dashboard layout and navigation to match your research workflow. Every chart or data block can be hidden or displayed based on user roles, ensuring compliance with data privacy standards.
You can set up roles like "Junior Analyst," "Senior Researcher," or "Client Stakeholder" to define who can edit survey data versus who can only view findings. For instance, you could filter views so stakeholders only see aggregated trend data, while internal researchers see the raw respondent profiles. This ensures your research stays organized, secure, and tailored to the expertise of every user.
Yes, you can fully white-label your market research survey tracker in Softr. You can incorporate your firm's logo, brand colors, and custom fonts, and host the tracker on your own custom domain (e.g., insights.yourfirm.com). By removing all Softr branding, you provide a professional, unified experience that reinforces your brand's authority with clients and stakeholders.
Yes, you can. Softr provides extensive flexibility to control the visual presentation of your research data. You can adjust colors, spacing, and page hierarchy to match your corporate identity, choosing exactly how different user groups interact with the survey results.
To visualize your market insights, you can utilize various blocks:
- Table blocks – to display detailed respondent lists or raw survey answers.
- List or Card blocks – to browse through specific demographic profiles or qualitative case studies.
- Detail View – to dive deep into a single survey submission for qualitative analysis.
- Forms – to collect additional internal notes or secondary research data.
- Charts – to visualize NPS trends, market share, or demographic splits.
- Calendar blocks – to track survey launch dates and collection deadlines.
Updates can be made instantly via the visual builder whenever your research methodology changes.
Security is critical in market research, and Softr is built to protect sensitive respondent information. All data is encrypted in transit and at rest. You have granular control over visibility through role-based permissions, ensuring that PII (Personally Identifiable Information) is only accessible to authorized staff.
For apps using Softr Databases, data is stored in a secure SOC 2 Type II compliant environment in Germany. If you utilize external sources like Airtable or SQL, Softr acts as a secure interface that displays data in real-time without storing it. By applying global visibility rules, you can ensure your research remains compliant with data protection regulations across the entire application.
It is fully production-ready. While other tools might generate fragile snippets of code for a tracker, Softr builds your market research survey tracker on a stable, scalable business foundation.
We provide native handling of authentication, hosting, and data permissions, so you don't have to worry about the technical infrastructure. This allows you to go from a high-level description of your survey tracking needs to a secure, scalable tool that your research team can use with real data on day one.
Softr is the first AI-native platform specifically optimized for business applications like research trackers. Unlike traditional no-code tools that require manual wiring of every element, Softr's AI Co-Builder generates the entire app structure—database, pages, and logic—in minutes.
It offers a unique hybrid advantage: the speed of AI generation combined with the reliability of enterprise-grade features like granular roles and secure hosting. It is built for research teams who need to move from a study proposal to a live data tracking environment immediately, without the overhead of technical management.
Yes. Softr supports native workflows and deep integrations to connect your survey tracker to your entire stack. You can automate tasks like sending an email summary of weekly research findings or syncing respondent emails with marketing tools like Mailchimp or Intercom. Your tracker can also use the REST API to pull data from platforms like Typeform or Qualtrics.
Whether you need to trigger an internal notification when a survey quota is met or push data to a CRM for follow-up, you can build these automated research workflows without writing a single line of code.
Launch faster with a tool built for your research workflow. Get started free. No setup time, no dev needed.