Collect feedback, analyze sentiment, and view results in an AI-powered system built with AI to fit your business's specific workflow.




Customize your customer satisfaction survey tool with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect spreadsheets, CRMs, and customer databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the feedback and metrics relevant to them.
Give different team members tailored access and dashboards, so each role sees just the feedback and metrics relevant to them.
Streamline your processes with Softr Workflows. Trigger native notifications based on survey results or status changes to keep your response time low.
Access and update your surveys and results on the go. All survey tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your internal team fast, secure access to feedback data—no IT tickets needed.
Keep customer feedback data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your customer satisfaction survey tool in minutes with AI—no manual configuration or setup needed.

Add features like sentiment analysis, reporting dashboards, or internal approvals as your needs grow.

Start with a survey tool, then add CRM portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A customer satisfaction survey tool is a specialized digital platform designed to collect, track, and analyze feedback from your customers on their experience with your brand. It provides a secure, branded environment where users can submit ratings (like CSAT or NPS), detailed comments, and follow-up requests. By centralizing all feedback in one place, you eliminate the chaos of scattered email threads and manual spreadsheets, making it easier to identify trends and improve the overall customer journey for your support and product teams.
Softr is the first AI-native platform for building business software, making it uniquely suited to create a custom feedback platform that aligns perfectly with your specific research goals. You can describe your ideal survey flow to the AI Co-Builder to instantly generate a searchable database, dynamic submission pages, and response logic—all fully connected and secure right from the start.
There is no coding required. You can choose to generate your survey via AI, customize a pre-built template, or build from scratch visually. Everything is powered by Softr Databases, or you can link your existing customer records from Airtable, Google Sheets, HubSpot, or SQL. This flexibility gives you absolute control over the input types, response visibility, and branding, ensuring your surveys feel like a professional part of your product ecosystem rather than a generic third-party form.
You can incorporate a vast range of features into your tool to maximize response rates and data quality. A modern customer satisfaction survey tool with Softr blends intuitive data capture with AI-enhanced analytics:
- AI-Powered Intelligence – Use Ask AI to let your team query feedback sentiment conversationally, or deploy Database AI Agents to automatically categorize open-ended responses into themes like 'Pricing' or 'Usability.'
- Vibe Coding Blocks – Create custom UI components—such as a visual star-rating selector or an interactive sentiment slider—using the AI Code block to ensure the interface matches your exact vision.
- Softr Workflows – Build native automations, like an instant Slack alert whenever a 'Detractor' score is submitted, ensuring your success team can react immediately.
- User Portals & Logins – Authenticate customers so their survey responses are automatically linked to their existing account profiles, avoiding repetitive data entry.
- Forms & Data Collection – Utilize conditional logic to ask follow-up questions only when a specific rating is given, streamlining the user experience.
- Dashboards & Charts – Visualize satisfaction trends and Net Promoter Scores in real-time with built-in analytics blocks.
- Lists & Advanced Filtering – Manage all historical feedback with searchable tables and filterable views based on customer tier or date range.
Every component is managed through Softr's drag-and-drop interface, allowing you to iterate on your survey questions as your product evolves.
Vibe coding allows you to move from a survey concept to a live tool by simply describing how you want to collect and analyze feedback. In Softr, you can 'vibe code' your tool by telling the AI Co-Builder what specific metrics you need to track. Softr then generates a production-ready application that includes the front-end survey and the back-end database for storing responses.
Unlike tools that generate messy, unconnected code snippets, Softr manages the infrastructure natively. This means authentication for your respondents and secure data storage for their sensitive feedback are built-in from day one. You describe the 'vibe' of your survey experience, and Softr delivers a stable tool that is ready to be shared with your customers instantly.
Yes. You can manage multiple customer segments or internal product teams within a single hub. By using role-based permissions, you can ensure your Enterprise Account Managers only see feedback from their specific clients, while the Product Team has a global view of all technical survey results. This keeps your data organized and ensures that sensitive customer comments are only accessible to the relevant stakeholders.
Absolutely. You don't need a pre-existing database to start collecting feedback. If you're building from scratch, you can use Softr Databases to store all survey responses and customer profiles directly within the platform.
However, if your customer data already lives in Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those sources effortlessly. You can even use the REST API to pull in specific transaction IDs to link surveys to recent purchases. Whether you use our native database or your own source, you have total control over how response data is structured.
Softr Databases is the recommended relational data source for your survey tool, offering high performance and instant triggers for automated feedback loops. Since the data is native to the platform, capturing and viewing satisfaction scores is incredibly fast and reliable.
If you prefer to keep your feedback synced with your CRM, Softr also connects to over 17 external sources including HubSpot, Airtable, and BigQuery. You can even build a hybrid tool that pulls customer contact info from Salesforce while storing the actual survey responses in Softr Databases. Most connections support two-way sync, ensuring your 'Satisfaction Score' property is updated in your external tools the moment a customer hits submit.
Yes, Softr gives you complete control over the respondent's journey. You can customize the survey layout to include progress bars, brand icons, and personalized headers. Every feedback block can be conditionally displayed; for instance, you could show a 'Book a Call' block only to customers who provide a high rating to capture testimonials.
You can also define precise roles for your internal team. Analysts might have permission to view all aggregate satisfaction charts, while Support Agents are restricted to viewing and replying only to the specific responses assigned to them. This ensures the feedback loop is both efficient and secure, preventing unauthorized access to sensitive customer data.
Yes, you can fully white-label your customer satisfaction survey tool to ensure it feels like a native part of your brand experience. You can upload your company logo, set specific brand colors for buttons and charts, use your own typography, and host the tool on a custom domain (e.g., feedback.yourcompany.com). By removing Softr branding, you build trust with your customers, making them more likely to share honest and detailed feedback.
Yes, you have total flexibility over the visual presentation of your surveys. You can modify colors, fonts, and spacings to match your brand style guide. To display and manage your satisfaction data, you can choose from various functional blocks:
- Table blocks – to browse a high-level list of all incoming survey submissions.
- List or Card blocks – to showcase curated positive testimonials for your marketing team.
- Detail View – to dive deep into a single customer's feedback history and profile.
- Forms – to create the survey inputs themselves with diverse field types.
- Charts – to visualize NPS trends over the last 30 days.
- Calendar blocks – to track when follow-up interviews with respondents are scheduled.
Updating the survey logic or design is as simple as dragging blocks in the visual builder, allowing for quick iterations on your research strategy.
Security is a core priority for Softr. All survey data is encrypted in transit and at rest, utilizing secure and compliant infrastructure. You have granular control over data visibility; role-based permissions ensure that only authorized staff can access customer PII (Personally Identifiable Information).
When using Softr Databases, your survey results are stored in a SOC 2 Type II compliant environment based in Germany. If you utilize an external data source like HubSpot or Airtable, Softr acts as a secure interface and does not store the data permanently on our servers. We follow the latest industry standards for access control and platform monitoring to ensure your customers' feedback remains confidential.
The tool generated by our AI is fully production-ready. Unlike other AI builders that produce fragile prototypes or static mockups, Softr builds your survey tool on a robust, enterprise-grade architecture.
We provide the essential 'Day Two' functionality natively, including user authentication for respondents, secure database hosting, and advanced permissions. This means you get the speed of an AI-generated survey without the technical debt of managing custom code. Your feedback tool is scalable, secure, and ready to be deployed to thousands of customers immediately.
Softr is the first AI-native platform designed specifically for functional business software rather than just simple forms. While traditional survey tools offer limited customization and standard no-code tools require weeks of manual setup, Softr's AI Co-Builder generates a tailored survey ecosystem in minutes.
Our 'hybrid advantage' allows you to use AI to build the initial logic and database, then use visual tools to fine-tune the UI. Unlike 'vibe coding' tools that offer raw code, Softr provides built-in reliability with its native authentication, role management, and secure hosting. It is built for teams who need a professional feedback solution that is ready for production use on day one.
Yes. Softr allows you to bridge the gap between feedback collection and action. You can use Softr Workflows to trigger an automated email to a customer after they submit a survey, or connect with Stripe to offer a discount code as a reward. Through integrations with tools like Intercom and Zapier, or via our REST API, you can automatically push survey results into your primary customer support or marketing tools. This ensures that satisfaction data isn't just sitting in a silo, but actively driving your business operations—all without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no dev needed.