Generate leads, enhance engagement, and streamline data collection with a no-code form builder tailored to your business needs.


Create a lead capture form tailored to your process. Start simple, then add new fields or workflows as your lead generation needs change.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Give teammates secure, tailored access to form data and submissions. Set up user groups, logins, and permissions without coding or IT help.
Grant different team members access to specific forms and dashboards, so roles only see what matters to them.
Grant different team members access to specific forms and dashboards, so roles only see what matters to them.
Connect with tools like Make, Zapier, or N8N to automate lead routing, follow-ups, or notifications.
Access and manage your forms and leads from anywhere. All Softr apps are mobile-ready by default.
Use Google, email, or SSO logins for quick, secure access to your forms—no IT tickets required.
Keep lead data protected with SOC2 and GDPR compliance, plus robust access controls for every user.
Marketers get instant answers and insights from AI right inside your lead form—no switching tabs or digging for data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Create lead capture forms in minutes with drag-and-drop blocks and ready-made templates.
Add fields, logic, or integrations to your forms as your lead gen process evolves—no rebuild needed.
Manage forms, leads, and analytics in one platform—no need for extra survey or CRM tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead generation form builder is a tool that lets you quickly create and manage forms to capture potential customer information on your website. You can design custom forms to collect details like names, emails, and interests, making it easy to turn website visitors into qualified leads. All the data gets organized in one place so you can follow up efficiently and track new opportunities.
Softr makes it simple to build a lead generation form builder tailored to your workflow. You can connect to your existing data sources—like Airtable, HubSpot, Notion, or SQL—and set up forms that automatically collect and organize incoming leads. The entire process is code-free: you can start with a template or customize from scratch, adjust the form fields, set up notifications, and brand everything to match your company’s style. It’s quick to launch, easy to update, and flexible enough to grow with your needs, helping you capture and manage leads more efficiently.
With Softr, you can include many powerful features in your lead generation form builder, depending on your needs. Some popular options include:
\- Customizable form fields – collect exactly the information you need from prospects
\- Conditional logic – show or hide fields based on user responses
\- Automated notifications – get alerts when a new lead submits a form
\- Lead tracking and management – organize and filter submissions in real time
\- Integrations – connect to tools like Airtable, Zapier, or your CRM
\- File uploads – allow users to attach documents or images
\- Data validation – ensure accurate information entry
\- Form embedding – easily add forms to your website or landing pages
\- Permissions and roles – control who can view, edit, or export lead data
Everything is built using Softr’s drag-and-drop editor, so you can update features or add new ones whenever your process changes.
No coding is required. You can build your lead generation form builder entirely with Softr’s intuitive visual editor. Every aspect—from form layout to automations and integrations—can be customized without writing a single line of code.
Yes. You can manage multiple projects or lead capture initiatives within a single lead generation form builder built with Softr. Each user or team member only sees the forms, data, or dashboards assigned to them, based on their login and role. This is especially helpful if you’re running campaigns for different products, clients, or marketing channels all in one place.
Softr supports a wide variety of data sources for your lead generation form builder. You can connect with Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. Plus, you can bring in data from other platforms using the REST API.
You’re not limited to just one data source. For example, you can create a form that sends leads to both Airtable and HubSpot at the same time. Most integrations support real-time, two-way sync, so updates in your app or connected tools stay in sync automatically.
Yes, Softr gives you complete control over the user experience in your lead generation form builder. You can tailor the layout, navigation, and content to fit your branding and lead management workflow. Each page or form can be shown or hidden depending on who’s logged in, so users only see what’s relevant to them.
You can also define different roles, like admin, marketer, or sales team, and specify exactly what each role can view or edit. For example, marketing users might only see active campaigns, while admins can manage all lead sources. You can also set up personalized dashboards by filtering data based on the logged-in user.
This ensures your lead generation tool stays organized, secure, and perfectly tailored to each member of your team or organization.
Yes, you can. You don’t need to import existing leads or data to start building your lead generation forms in Softr. If you’re starting from scratch, Softr Databases are available right within the platform and work seamlessly with your forms and dashboards.
If you do have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to bring in data from other sources. This way, you have full flexibility in how you organize and display your lead data.
Yes, you can fully white-label your lead generation form builder in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the form builder feel like a natural extension of your brand. You can also remove all Softr branding, so users interacting with your forms only see your company's identity throughout the experience.
Absolutely. Softr gives you plenty of flexibility to control both the design and layout of your lead generation form builder. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also decide how each page and form is laid out, choose which blocks to use, and customize the experience for each user type.
To build out your lead capture process, you can add different types of blocks depending on what you need:
\- Form blocks – to gather leads and capture custom information
\- List or Card blocks – to display recent submissions or highlight key leads
\- Table blocks – to show structured lists of all your form submissions
\- Charts – to visualize lead data or analytics
\- Detail View – to review individual leads or submission profiles
If you need to make changes later, it's easy to update your forms and layouts right in the visual builder.
Softr is built with security in mind. All data, including your lead submissions, is encrypted in transit (TLS) and at rest, and your forms are hosted on secure, reliable infrastructure. Softr apps let you control access at every level—use role-based permissions, manage users within your data source, set visibility rules, and apply global restrictions to protect sensitive information gathered through your forms.
If your form builder uses external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, with support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your form builder needs more users or advanced features, you can explore Softr’s paid plans: <http://softr.io/pricing>
Softr is designed to make it easy to build powerful, user-facing apps—like lead generation form builders, CRMs, and internal tools—without writing a single line of code or needing developers. What stands out is how quickly you can turn your idea for a form builder into a working solution, and how seamlessly it connects with your existing data.
Unlike some no-code tools that are focused on mobile apps (like Glide) or are more technical (like Retool), Softr is built for non-technical teams that want complete control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded forms that collect leads efficiently.
You can visually customize everything—from the form content and design to user access and logic. And since Softr offers user roles, conditional logic, built-in forms, and API support out of the box, you won’t need multiple tools to create a polished lead generation system.
Yes. Softr supports a wide range of integrations, making it easy to connect your lead generation form builder to the rest of your workflow. You can automate tasks using tools like Zapier, Make, and N8N, or connect with CRMs, email marketing tools, and more. Softr also supports REST API and webhooks for more advanced automations.
Whether you need to send lead data to another system, trigger follow-up emails, or display information from other platforms, you can automate and integrate it all—without writing any code.