Capture prospects, qualify inquiries, and route submissions to your sales pipelines in an AI-powered app built with AI.




Customize a lead generation form builder that looks sleek out of the box. Add only the routing steps you need, and iterate as your team grows.





Connect spreadsheets, CRMs, and routing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each user the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Softr apps are mobile-ready by default. Turn your lead form into a downloadable mobile app in one click—no design or development needed.
Softr apps are mobile-ready by default. Turn your lead form into a downloadable mobile app in one click—no design or development needed.
Build native automations with Softr Workflows to handle instant email notifications, Slack alerts, and immediate CRM syncs when forms are submitted.
Provide separate dashboards for sales agents, marketing admins, and external partners, ensuring everyone gets custom data views.
Apply status rules for user groups. Customize who can view, edit, search, or assign leads, maintaining strict security at a granular level.
Protect sensitive lead information and form submissions from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your app in minutes with AI. No custom developer resources or complex configurations required.

Add custom qualification rules, lead scoring, or routing workflows as your marketing operations evolve.

Start with lead capture, then layer on dashboards, follow-ups, or client portals—with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead generation form builder is a powerful tool designed to help you create secure, customized online forms where potential clients, prospects, or website visitors can submit their contact details, project inquiries, and feedback. Instead of dealing with clumsy email exchanges or manual spreadsheet entires, a lead generation form builder keeps all submitted lead data in one centralized, secure location, making it easy to capture new business and organize follow-ups instantly.
Softr is the first AI-native platform for building business software, making it incredibly simple to create a lead generation form builder tailored exactly to your marketing and sales pipelines. By describing your requirements to our AI Co-Builder, you can immediately generate your lead database, custom form fields, and conditional routing logic—fully connected and secure from day one.
You don't need any coding knowledge to get started. You can generate your forms using AI, pick a pre-built template, or build your custom layout from scratch. Your form submissions flow directly into Softr Databases (the native, secure, relational database built into the platform) or you can choose to connect external tools like HubSpot, Airtable, Google Sheets, or Salesforce. You have absolute visual control over your styling, branding, and permissions, allowing you to easily adjust layouts, update forms on the fly, and scale your lead capture as your business grows.
You can customize your lead generation form builder to capture precisely the information your sales team needs. A great lead capture app blends classic data entry with smart, AI-powered functionality:
- AI-Powered Intelligence – Integrate Ask AI to let your sales reps search and summarize incoming lead submissions conversationally, or deploy Database AI Agents to automatically enrich new contact records with public company profiles or background research.
- Vibe Coding Blocks – Construct highly custom, interactive UI components—like a dynamic multi-step lead estimator or interactive pricing calculator—using the AI Code block to "vibe code" custom front-end features easily.
- Softr Workflows – Set up native automation pipelines, such as an automatic email response trigger that notifies your sales team the moment a high-value lead submits a form.
- User Portals & Logins – Keep internal team data secure by ensuring only authorized sales representatives or regional managers can view your lead database and pipeline metrics.
- Forms & Data Collection – Leverage custom upload fields, multi-step progress bars, and complex conditional logic to show or hide fields based on user answers.
- Dashboards & Charts – Visualize your lead generation performance, conversion rates, and acquisition channels with real-time charts and KPI summaries.
- Lists & Advanced Filtering – Track and pipeline status using searchable lists, kanban boards, and detailed prospect profile views.
All of these features are built via drag-and-drop, making it simple to create and refine your lead forms. If you ever need to pivot your strategy, updates can be published in a single click.
Vibe coding is about turning ideas into functioning apps instantly using AI. You can "vibe code" a lead generation form builder in Softr simply by describing the exact fields, layout, and routing logic you want to the AI Co-Builder. Softr then immediately generates a production-ready lead capture application on a locked-down, high-performance architecture.
Unlike other code generation tools that output brittle code blocks that are hard to host and maintain, Softr takes care of all the complex infrastructure—such as user authentication, safe data storage, secure API handshakes, and role permissions—natively. This grants you the fast, experimental speed of vibe coding without the classic "Day Two" headaches of deploying and debugging actual raw code. You explain what you need, Softr designs and builds it, and your leads can start submitting their information immediately.
Yes. You can manage multiple internal teams, departments, or external marketing clients within a single portal. By utilizing custom roles and robust visibility permissions, you can ensure that different sales reps only see designated territories, or that distinct clients can only access the lead leads generated specifically for their marketing campaigns.
Absolutely. You do not need to have an existing database or CRM connected to start building with Softr. Your lead generation form builder can run completely on Softr Databases, our native, relational data storage platform designed to seamlessly integrate with any custom form you construct.
However, if your sales pipelines already live inside platforms like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can connect them in seconds. You can also hook up external tools using our REST API connector, giving you complete configuration freedom over where your captured prospective client details are saved.
Softr Databases is the recommended relational data source for your lead generation form builder. Because it is native to the Softr ecosystem, it provides unmatched speed, instant automated task triggers, and high security for your sensitive outreach records.
If you prefer to leverage your current sales stack, Softr integrates with over 17 external data sources, including HubSpot, Airtable, Google Sheets, SmartSuite, BigQuery, and more. You can even mix multiple sources in a single app—for example, storing primary lead submissions in Softr Databases while simultaneously updating contact records in HubSpot. Most integrations support real-time, two-way synchronization, ensuring your sales CRM and your custom forms remain perfectly harmonized.
Yes, Softr gives you complete, granular authority over how different users experience your lead generation form builder. You have total creative freedom over layouts, theme designs, and step-by-step navigation. Each section of your app can be displayed or hidden depending on who is logged in, meaning your prospects see a smooth, distraction-free external form, while your sales representatives see an advanced lead management portal.
You can set up multiple user roles—such as prospective lead, internal sales development representative (SDR), or system administrator—and control precisely what data they can see, edit, or delete. For instance, an SDR can access and update their assigned leads, whereas an administrator can monitor global sales metrics, configure routing rules, and export data. This keeps your pipeline protected, compliant, and highly structured.
Yes, you can completely white-label your lead generation form builder. You are free to upload your own logos, match exact hex codes for your brand colors, customize global typography, and host the app under your custom domain (e.g., forms.yourcompany.com). All Softr branding can be fully removed so your prospects and clients enjoy a premium, cohesive brand experience.
Yes, you can. Softr provides a highly flexible visual editor to fully design your lead generation form builder. You can adjust the padding, modify color schemes, pick fonts, and structuralize pages to ensure your surveys or contact sheets look great on mobile, tablet, and desktop screens. You can decide how fields are structured, where buttons are placed, and how users move from one section to another.
To construct the perfect pipeline tracker and dashboard alongside your forms, you can add a variety of blocks:
- Table blocks – for structured list views of new inquiries or lead status
- List or Card blocks – to give your sales reps clean visual overviews of prospective companies
- Detail View – to drill down into a single prospect's profile, notes, and activity log
- Forms – with custom elements, multi-step steps, and file uploads for document collection
- Charts – to track your monthly conversion rates, traffic channels, and pipeline value
- Calendar blocks – to display scheduled initial discovery calls or product demos
If you need to change a field or test a new questionnaire structure later, you can make updates in real-time within the visual editor.
Security is built securely into the foundation of all Softr applications. All data is fully encrypted in transit (using TLS) and at rest, running on high-performance, enterprise-grade cloud servers. Softr allows you to implement robust user permissions, set dynamic data-validation rules, and manage structural access directly within your data source to prevent data leaks or unauthorized views of sensitive client data.
If you build using Softr Databases, your data is securely stored inside an infrastructure hosted in Europe (Germany) that is fully SOC 2 Type II compliant. If you connect external CRMs like HubSpot, Salesforce, or SQL, Softr serves as a real-time presentation layer and does not store copies of your data locally. Ultimately, you retain absolute custody of your prospective leads, analytics, and contact data.
It is completely production-ready. While standard AI tools might create unmaintainable, buggy script files that require complex hosting and crash under high volume, Softr crafts your lead generation form builder on top of a resilient, secure SaaS infrastructure.
Softr takes care of critical backend features natively—including security protocols, custom permissions, hosting, and CRM synchronization. This completely resolves the typical "Day Two" development struggle: you get to leverage rapid AI generation to launch your forms instantly, without worrying about infrastructure maintenance, database scaling, or software bugs. Your form is secure, responsive, and ready to capture new business on day one.
Softr is the first AI-native platform for building business software. Traditional form builders and no-code tools require tedious manual assembly or custom coding to build relational databases behind your inputs. Softr's AI Co-Builder generates your database structure, front-end forms, and backend CRM logic automatically based on a simple text description.
This hybrid capability is what makes Softr special: you can use AI to build the application and relational database schemas in minutes, then fine-tune layouts and designs using a visual editor. You receive the speed of AI combined with the security, user roles, permission sets, and premium hosting of enterprise-grade software. It is optimized for growth teams who want to build, scale, and iterate on business tools without writing a single line of code.
Yes. Softr features native automation triggers and flexible third-party integrations, allowing you to connect your lead generation form builder to your entire operational stack. You can build Softr Workflows that send automated slack notifications, trigger welcome emails, or instantly sync leads to your mail providers. Softr also supports webhooks, Zapier, Make, and a built-in REST API for custom workflows.
Whether you need to push submissions to an external ERP, register leads to marketing lists, or process discovery call bookings, you can automate everything in your form app without writing code.
Build and customize your lead generation form builder without code. Get started free.